When the calendar page turns over, the changing color TV market will also be settled in 2017. Behind the fierce competition, we also time to summarize this year's color TV industry changes from the extremely complex and volatile market.
In general, in 2017, the color TV industry is still hidden surging, the industry fierce competition, product innovation, channel breakdown competition, traditional enterprises and emerging businesses continue to clash in the background of the industry downturn in the industry chain in trouble To seek breakthroughs in development, all kinds of transformation and transformation of the voice has become the main theme of 2017 TV owners, and OLED is like the most dazzling star in the night sky, for the change in the direction of the TV industry.
OLED wallpaper tv
OLED TV market experienced the worst in the third quarter OLED contrarian rose
According to the report "2017Q3 China Color TV Market" released by AVC, from January to September this year, the market of color TV in our country has been sinking all the way and the overall sales volume has dropped by 9.2% from the same period of last year. Especially in the third quarter, Retail volume only 1041 million units, down 12.9%, even Albatron cloud network in describing the history of China's worst 'third quarter', have used the word 'encounter', we can see the entire industry to this The result of anxiety.Although this situation with the national day, double eleven, twelfth and other marketing nodes frequently change and achieve growth, but the industry has become imminent change, looking for the next 'breakthrough' has become a television manufacturer consensus.
In fact, the careful person is not difficult to find, just as China's overall color TV market experienced the roller coaster-like development at the same time, OLED TV has drawn a beautiful rise line.Also the data from the Ovum cloud network, 2017 1 - In October, the scale of retail sales of OLED TVs maintained a rapid growth every month, with 7 months of year-on-year growth rate exceeding 100% and an increase of 239% year-on-year in October. In addition, only during the National Day Golden Week, OLED TV sales volume increased 145% year on year, compared to the overall market downturn, OLED contrarian growth attracted much attention; Suning data further shows that in the November 3 TV Super Category Day, OLED TV sales growth abrupt growth 509%, in late 2017, OLED continues to be hot.
All firewood high flame chain all parties to promote the full mainstream OLED
In fact, OLED has such a surprising performance at a foregone conclusion in early 2016, the global OLED TV vendors only 5; and by 2017, there are already 13 TV manufacturers worldwide launched OLED TV, and is still showing a growing trend only In the Chinese market, there are Skyworth, Konka, Changhong, LG Electronics, Sony, Philips 6 famous TV brands common force OLED TV.
In addition, the emerging high-end innovative products, but also to make OLED TV stand out in the TV market, leaving the OLED camp has maintained sufficient confidence .When the market is still 'music competition', the panel is only 2.57mm OLED wallpaper When the quality still plagued the LCD TV manufacturers, OLED has been developed on the basis of more excellent quality, spontaneous sound of the screen can be said that as the display industry's 'breakthrough', OLED Well deserved.
It is also to see the advantages of OLED and a bright future, all parties in the industry chain began to seek further cooperation with the OLED camp.In Suning, Gome and other home appliances stores, OLED TV has already begun to occupy the best place to display an average of two months Once the appliance sales, the major channel for OLED TV products also set aside ample space for profit.According to the person in charge of home appliance stores revealed that OLED TV industry chain for all parties have created tremendous value, but also more in line with the needs of the future shows , Is a television product that the consumer pays close attention to very much, therefore also receives favor of channel business more.
It is in the manufacturers, channel operators, upstream panel makers, as well as industry associations and other industrial chain parties to jointly promote, OLED finally ushered in a full-fledged in 2017.
Quality OLED has been making progress
Of course, while maintaining strong momentum and high degree of attention, OLED technology is also more mature.After the 2015 special assessment for OLED TVs, recently, by the United States Display Panel of Display professional media DisplayMate, once again for the latest Of the OLED TV for a comprehensive comparison of horizontal and vertical.The results show that, whether it is compared to last year's OLED TV, or with the latest LCD TV for comparison, equipped with the latest technology OLED TV products are even more outstanding.In the general comment, DisplayMate wrote 'The latest LGOLED TV in 2017 was' almost perfect' in terms of image quality, breaking the record of multiple TV display performance.Of the previously tested TV, the new LGOLED TV also maintained the highest color accuracy, brightness accuracy, Contrast and perfect black. "In addition, DisplayMate website also specifically referred to the new OLED TV products, viewing angle, response speed and reflectance and other contrasting results equally amazing.It is certain that already mature OLED, is constantly improving themselves, Speed up the pace of universal.
DisplayMate vs. OLED and LCD TVs for 2017 and 2015 Test Charts
On the experience of OLED camp LCD camp is hard to see the back
It is worth mentioning that, OLED has been able to maintain enough heat, and let the industry recognize its 'next-generation display technology', and more importantly - experience! In fact, the color TV industry in the past the strengths and weaknesses are mostly Staying on verbal or paper, even a few rare 'innovations' are all parameter-optimized, and OLEDs have broken the tradition and started to give the average consumer zero-distance experience the power of black technology.
Since June 2017, the OLED Innovative Technology Experience Center has entered the appliance stores in major cities across the country. The venues showcased the latest OLED technology as well as many other products including wallpaper TV, spontaneous sounding TV screen, concave television, double-sided wave screen TV and so on Innovative products.Consumers can learn more about OLED technology and realize the real future horizon while shopping.Of course, after understanding the superiority of OLED, consumers are more willing to buy the OLED TV products in the store to form a benign cycle.
In Guangzhou Tower set 'OLED New Horizon' OLED is the 'experiential promotion' to achieve the ultimate in the 'China's first tower', visitors from all over the world, can enjoy the world's largest OLED tunnel, And unique shape of the OLED wave dome. Hundreds of OLED panels form a fantasy future horizon, visitors exposure to them, sometimes standing under the stars, sometimes came to the depths of the ocean. OLED in Canton Tower full display, so that more Many consumers can experience close, understand the OLED, open the high-end experience and exchange window.
Guangzhou Tower 'OLED New Horizon' in the world's largest OLED tunnel
At this point, take a look back at the 2017 OLED: its own technology, experience promotion in place, all walks of life help the industry chain, the miracle of growth created by OLED is not surprising.
In addition, according to Orville cloud big data shows that OLED TV worldwide shipments will reach 1.7 million units in 2017, annual growth rate of 90%, while IHSMarkit is bold prediction, in 2017 the global OLED TV revenue will grow 71% Shipments will rise from 723,000 units in 2016 to 6.6 million units in 2021. Undoubtedly, such a scale will attract more manufacturers and investors to join the OLED camp.
It is easy to see that the door of the future horizon has been opened by the OLED, the wave of OLED manufacturing will rapidly expand in the future, the time of full popularization of OLED will also be shorter and shorter.