Made in China labeled as 'low-end' and 'cheap', how can the world be affected? The major manufacturing powers such as the United States and Japan have experienced similar painstaking periods and building their competitiveness centered on quality brands has become their only method.
Not long ago, the "Tri-Tong" enterprise and product awards ceremony organized by the Guangdong Inspection and Quarantine Bureau was held in Shunde.Hisense Rongsheng (Guangdong) Refrigerator Co., Ltd. became the first group of Chinese home appliances 'San Tong' enterprises, of which 8 were Rongsheng products, 7 Hisense products won the 'three with' product approval.
In 2016, the executive meeting of the State Council specifically requested to promote the realization of the "three principles" of domestic and foreign products, that is, the same production chain of the same enterprise and the same resources should be used to manage and organize the production according to the same quality management system and eventually to achieve the same quality of domestic and foreign products Level. "Made in China 2025" also includes the "Three Unities" project included. "Tri-Tong" strategy to expand the field of home appliances, means that China made to China's "quality" made full leaps and bounds.Now, the international manufacturing industry is Depth adjustment, made in China has already stood in the gorgeous turning point on the best starting point.As the first batch of short-listed 'three of the' appliance business, Hisense Yung Sheng destined to shift in the Chinese home appliance industry to the quality of the era of key moments play a leading and exemplary Character.
Create new era of enterprise competitiveness in 'moat'
In Made in China 2025, a programmatic document promoting greater manufacturing in China, quality is becoming a high-frequency phrase. High quality is already one of the most important signs of manufacturing power and the lifeline of building a powerful nation in China.
At present, the manufacturing in China is at a crucial stage: the scale is huge, the value of the product and the value of the product are not satisfactory, and the manufacturing industry in China has been developing rapidly in recent years, mainly solving the problem of 'having or not' To put forward the principle of "three principles" is to strive to achieve 'good and bad' and to fully release the high-quality value and energy.
If the Chinese home appliance brand labeling, size, technology and international will have multiple options, only the quality belongs to only one brand - Hisense Kelon's Yung-Sheng.When China's household electrical appliance enterprises are still in the low-cost expansion period, the concept of quality is vague At the time, Rongsheng had already advocated "quality legislation" with a clear-cut stand. "Rongsheng Rongsheng, Quality Winning", the plain but catchy slogan also spread with the singing of celebrity endorser Wang Mingquan.
Whether in the early stage of enterprise development or expansion, Yung-Sheng has always insisted on 'not enter, not create, not out' of bad products, from the production and marketing of each level of strict control of quality, even in the face of intense market competition, Rong Sheng did not To deal with the cost pressure to sacrifice quality.
Adhere to quality red line and focus on the capacity of the refrigerator industry Rongsheng, in the enterprise to establish a set of 'whole product life cycle' quality control system, with a 500 people, distributed in all aspects of the company's quality assurance team, the implementation of the most demanding industry 'Error standard', insist that the product has any quality problems can not be manufactured.
Quality becomes the unique brand imprint of Rongsheng, and later, after more than 30 years of product manufacturing, the accumulation of product quality and production technology level is transformed into a differentiated competitiveness. In the business world, quality can affect the value of the product itself, as well as conscience and honesty Synonymous with the domestic use of a product of three generations of capacity, a capacity sound refrigerator 30 years not bad case is not uncommon.Hisix Kelon president Jia Shaoqian said that regardless of the changes in the industry situation and business model, Yung-Sheng will stick to a good reputation of quality , Stick to bring the quality and quality of consumers.It is also the stick to, not to do the concept of hype do not play gimmicky sound in the hearts of consumers is second to none.
The combination of quality advantage and professional competence has greatly enhanced the market competitiveness of Yung-Sheng and expanded the market space for Yung-Sheng. Yung-sung has been the No. 1 group in the field of refrigerator freezers for many years. From launching the first domestic two-door refrigerator, Taiwan set off multi-cycle refrigerators, to take the lead in detonating the Chinese market 'cross-off refrigerator popularity, Yung-Sheng based on high-quality products, energy-saving technological innovation as a breakthrough to achieve a sustained market leader.
The volume of sound into the first batch of China's home appliances 'three with' business, the first batch of eight models selected 'three with' home appliances, showing that the competent authorities for their products, technical quality and system management highly affirmed, but also reflects the capacity in the sound R & D, quality, technology, procurement and other industrial chain on the perfect comprehensive strength in the national supply-side reform, the industry to implement the new energy efficiency standards against the backdrop of the quality of sound-polish brand, continue to provide high-quality high value-added products to the market, The quality of fight into a business competition 'moat' for the traditional appliance enterprises to explore an optimization and upgrading of the quality of the supply system to achieve the transformation path.
Yung-Sheng 's "Quality Reform" Four Implications for Made in China
Take Yung-Sheng insist on quality-driven as an example, we see that the implementation of the "Three Strategies" not only speeds up the difference in the quality of domestic and international electrical appliances, but also refers to how to promote the manufacturing quality in China and promote the quality of Chinese enterprises The road of development, and ultimately fully stimulate the vitality of the market and business creativity to meet the people's desire for a better life.
First, to win the market trend of consumption upgrade under the upper hand.
Domestic refrigerator market has entered the consolidation phase, structural upgrading, stock replacement and population urbanization are the three major drivers of future growth, the above three points require businesses to start from the supply side to create new competitiveness in the face of growing preference for 'high performance High-experience "middle-class consumer group, the biggest opportunity to break down the 'ceiling' in the refrigerator industry stems from upgrading product mix, improving business model and rapidly expanding high-end market cakes, which is in line with the state- With high quality to attract domestic consumers, the part of the spillover of high-end demand pulled back ideas coincide.
The country's 'Three Strategies' is like a big chess game to improve the supply of consumer goods, and Yung-Sheng undoubtedly takes the lead. The first batch of enterprises and products of San Tong, shortlisted in the home appliance industry, proved that Yung-Sheng prior to other companies will improve product supply as a long- And the main direction to build a new competitive differentiation based on high-end products.Yongsheng in the multi-door, the door and other high-end products in the layout has been basically improved, the most popular cross the door category, capacity sound leading the industry.
A keen market insight helped Rongsheng to achieve the transformation and transformation first and relied on the top competitors in the national strategic high ground to win more space in the middle and high-end market. Meanwhile, as one of the leaders in the refrigerator industry, Rongsheng actively implemented the national strategy, With strong industry leadership and exemplary role, it will promote more peers to participate in the exploration and cultivation of the mid-to-high end market and promote double upgrades on the supply side and on the consumer side.
Second, build new competitiveness by elevating to the top of the value chain.
Over the years, the killer in manufacturing industry in China has been hard to dissolve for a long time because of the volume swap and the "800 million shirts for a Boeing plane." Only by lifting the smile curve as a whole and extending it to the high value-added ends can it be real To achieve the transformation of China's manufacturing to China and the quality of China is also the purpose of the country's implementation of the "three principles" strategy.
Look back home appliance industry, in the past rely on large-scale investment and cost advantages of occupying the market model has lapsed, driven by demand-led and supply-side structural reforms, innovation is becoming the new core power. There are few domestic appliance brands, This 30 years focused on a category of deep pillars, and always walk in the forefront of the industry's technology.
From water ion technology to positive and negative ion sterilization technology, and then to the whole ecological sterilization preservation technology, over the years, Yung-acoustic focus on the refrigerator's most essential health and preservation needs, technological innovation and product iteration, on the one hand lead the industry Technology development direction, on the other hand to expand the consumer awareness of the refrigerator, the healthy lifestyle has been redefined.
Taking Rongsheng's all-ecological germicidal preservation technology as an example, it has subverted the concept of preservation and sterilization of Rongsheng's ten years of R & D and continuous optimization to sublimate the food in the traditional perception to the concept of 'keeping fresh' Period, the latter from the three dimensions of temperature, humidity and light to ensure that food nutrition is not lost.Although the word difference, but revealed the sound behind the sound technology innovation logic upgrade driven by product upgrades, which led to the escalation of demand.
Third, to awaken the spirit of craftsmen 'user-oriented'.
In essence, the essence of the "three principles of the country" is quality revolution, which is the call for the excellence of craftsmen and hopes to build a group of "hundred-year-olds" of traditional Chinese enterprises.In this sense, the upgrading of brands and products not only requires technology, But also have cultural connotation.
For Yung-Sheng, artisan spirit is not just an idea, but DNA that permeates into the blood of employees and all business segments of the enterprise. For 34 years, Yung-Sheng has maintained its leading quality in the sampling and appraisal of the same industry in the country and is unique in the industry. Product stubbornness, tenacity and patience, implies the pursuit of the perfect quality.For this reason, in every change in the refrigerator market, Yung-Sheng can grasp the initiative.
Li Zongsheng wrote to the new adornment ad "Ingenuity" there is a "all Seiko produced objects, the most precious, the most irreplaceable, there is only one word - people." Craftsman spirit another layer of meaning is user-centric , To the user's increasing demand Forced to 'Made in China' upgrade.Double door dual temperature zone refrigerator, three-dimensional cold technology, the Chinese market in recent years truly revolutionary 'cross "products, which left the refrigerator in the history of the development Imprint of the 'stars' are all Rongsheng technology and user pain points seamless docking to create a boutique domestic products.
With the development of the market, consumers are starting to pursue high-end, large-volume, intelligent and pay more attention to practical experience. By using technologies such as Internet of Things and big data, Rongsheng enables traditional refrigerators to meet the differentiated needs of consumers for products and services. Judging from the industry trends of products and technologies, in the past two years, Rongsheng began to transition from research and development of single-point smart products to the construction of a smart home system. From the perspective of user experience, new technologies and various application scenarios were targeted to create a healthy living ecosystem Mechanical properties of the refrigerator upgrade to a smart interactive, intelligent storage features IOT nodes, to provide consumers with a new life experience in the process, the formation of the past few years a lot of technical reserves and accumulation of bad ideas, into the output period.
Fourthly, boost the Chinese manufacturing confidence with the Sword of the World.
China's manufacturing industry accounts for nearly 30% of the world's total, and the manufacturing of Made in China 2025 has been going on in all parts of the world for more than two years. Even so, domestic consumers are not far away from buying electric boilers, From this point of view, the implementation of the strategy of "three principles" should not only eliminate the quality differences between the domestic and foreign products, but also play an important role in boosting consumers' confidence in China.
In 2016, "Sound and Sound Quality Guarantee" became the best background for the current European Cup. With the help of Hisense Group to sponsor the European Cup, Yungson Brand has been demonstrated in front of hundreds of millions of viewers worldwide and become a spokesman for Made in China. This is an initiative made by China to the world market, which reflects the unremitting efforts of Rongsheng to create China from China and change the speed from China to the quality of China.Although Hisense's brand positioning for Rongsheng decided that the latter will not The main focus on overseas, but Yung-sung in their own way to create 'go out' assists for China, passed out of the Chinese brand can be world-class brand with the same superscript of the same standard, made in China have the ability to bring their own advantages to the global industry The strong signal of the Hisense and Rongsheng finalists 'three with' businesses and products, but also means that consumers in the future can buy in front of Europe and the United States developed countries with the same quality, technology, with the standard refrigerator products, so that China's manufacturing and World level shoulder to shoulder.
Will represent the passionate technological innovation and symbol of the quality of the spirit of sticking closely as if the fusion of water and fire has become the winning magic Rongsheng magic for the efforts to enter the global market in the high-end Made in China, do not have to blindly rely on developed The method and theory tool that the state contributed to the world, because the advanced key made in China is actually in its own hands.