The domestic air-conditioner industry has always been in a relatively stable state of development of the brand and market. Today, at a press conference with the theme of "Thousands Potential and Unlimited Process," TCL announced that its annual production and sales exceeded 10 million units, indicating that China's domestic air-conditioning industry showed a new pattern of the leader of the five-carriages.
As we all know, 10 million sets of household air-conditioning industry in China is a scale threshold, annual production and sales of 10 million sets, means that the scale of production, quality, cost three dimensions have reached the industry-leading level. Across this threshold into five companies, greatly affected the original pattern of the industry, the total size of TCL air conditioners have reached the "Paul five fight four" relative position.
Prior to this, TCL air conditioners have achieved rapid growth for eight consecutive years, is the fastest growing air conditioner industry. TCL air conditioning official said that in order to meet the tide of consumer upgrades, TCL air conditioners continue to enhance product capabilities, focusing on intelligent and frequency High energy efficiency, high reliability, cost-effective, high value, high intelligence as the main product concept, so that the standard air-conditioned products advanced to personalized products.
TCL air conditioning upgrade consumer products quality first
Demand for traditional air-conditioning is the key to heating, cooling, mute, quality.Nowadays, innovation, fashion, comfort, is the new concern of consumers, and in the era of the rise of the Internet and the Internet of Things, the future demand for air conditioning, Will be intelligent as the core.With the advent of the 5G era of communications, the future air conditioning will be integrated into the entire home intelligent system, then the air conditioner will not exist alone, but with residential buildings, communications, security, lighting, HVAC, household appliances and other components An intelligent home system.And the standard of intelligent air conditioners is seven 'self', that is self-learning, self-adaptive, self-coordination, self-diagnosis, self-reasoning, self-organization, self-tuning.For example, intelligent air conditioning can be achieved in any Under conditions can be adaptively adjusted to the highest efficiency state operation; can automatically find the lowest frequency to maintain the room temperature, with the lowest power consumption; artificial intelligence algorithm can quickly and accurately reach the user set the temperature and humidity, and so on.
In 2016-17, TCL air conditioners introduced the best-selling products such as the F series cabinet hung, the impression of the Roman series Guiji, the series of six six Shun on-hook, and recently introduced the art of the smallest area of the cabinet products, the best-selling single product has been completed Smart features come standard and will continue to be upgraded iteratively.
TCL Air Conditioning official pointed out that in 2018 will be TCL air conditioning brand value transformation and transformation of the first year, the goal is to achieve from a simple product output to brand output across. With the accumulation of technology, media matrix and big data and development, TCL air-conditioning The brand building and landing depth of user operations integration, pay attention to the synergy and cooperation in marketing ecology, the real needs of consumers as a starting point, tailor-made product marketing synergies and marketing scenarios and related products.
Adapt to new retail revolution to provide 'retail as a service' solution
With the rise of emerging consumer groups such as the Pan-90s, the demand, purchase behavior and communication methods of users are changing. Consumers pay more and more attention to the expression of their own personality and put forward higher requirements on products and retail. Each brand All want to be remembered by consumers as they hope to reach their target consumer groups and establish a better consumer experience through the establishment of unique business scenarios in the fragmented social environment, which means that the fourth retail revolution will hit.
TCL Air Conditioning Marketing Manager in China said that in the fourth retail revolution era, brand companies create and realize the value of the way will change.Technology will drive the entire retail system of cash flow, business flow and information flow optimization, Increase efficiency, reduce costs at the supply side, and upgrade the consumer experience that 'sees you better than you know' and 'Whatever you want' on the demand side.
To meet the requirements of the new retail revolution, TCL Air Conditioners repositioned its traditional regional sales companies and distribution customers as retail service providers to provide "Retail as a Service (RaaS)" solution to all users. On the one hand, On the other hand, TCL will expand its open platform to share its customer service and internet application capabilities with all its distribution customers, promote the cost, efficiency and experience upgrading, and jointly build the future TCL air conditioner Retail ecosystem.
TCL air-conditioning at the meeting on the TCL air-conditioned after the 10 million sets of the era of strategic vision has been described, that is, with 3 years to achieve from 10 million to 15 million sets of leaps in the number of growth, while emphasizing the growth Quality, seize the historical opportunity of consumer upgrades, popularization of intelligent inverter air conditioner products, air-conditioning to lead the new era of intelligence.