Every winter, will lead to a wave of washing and drying machines and dryers selling the storm.With the continuous upgrading of quality consumption, washing and drying machine's share is also rising.According to Suning Tesco big data show that in the past just 'Double 11' period, Suning channels dryers, washing machine one machine grew 562%, share expanded to 23.6%, in one fell swoop as 'double 11' appliance industry in a dark horse.
Wen Wei-ping, chairman and president of Beijing Aowei cloud big data technology Co., Ltd. believes that the current washing machine market is experiencing a critical period of transition from the scale of operation to the operation quality. The synchronous upgrading of structure and technology has opened up the market development for the dryer The new runway.
Aowei cloud network monitoring data show that the lower reaches of the Yangtze River in Jiangsu and Zhejiang as the representative of the lower reaches of the Yangtze River because of climatic reasons, the washing machine drying function is more vigorous, but like Beijing, Guangdong and other regions with higher economic level, drying demand is also relative Higher.China Yi Kang expected that in 2017 China's dryer market is expected to reach 192,000 units, an increase of 42%, retail sales will reach 680 million yuan, an increase of 81.2%.
According to the Beijing Commercial Daily reporter understands that currently on the market are mainly dry-cleaning products drying machine and dryer two.For the limited living area of urban consumers, spend almost a high-end washing machine to buy a price It seems unrealistic to have a desk-sized dryer that resembles a washing machine, and consumers are more likely to be able to solve multiple problems in one machine at the same time. The one-machine dryer combines the two functions of laundry and drying Washing machine with drying function price is only higher than the single-wash products 30% -50% higher than the separate washing machine and dryer to buy more cost-effective.
With the escalation of consumption, people's diversification and individualization needs have become increasingly prominent. As for the daily laundry, consumers are no longer confined to cleanliness, and drying is becoming a new appealing point for consumers. This pain point of consumers also falls For example, in order to meet the drying needs of consumers, introduced by the Panasonic Clean Research Institute of Rome's Romeo series of dry-cleaning machines, by virtue of the washing that is dry washing and drying up to 6 kg Capacity, has been the hot pursuit of the market.In addition, the face of consumers more and more attention to the washing machine 'secondary pollution', the care of the Romeo series of dry cleaning machine health care system provides a professional 'tube cleaning' program, Easy to clear visual dead ends, to prevent bacteria, mold breeding.
'Clothes dryers are already very popular in Europe but not until the outbreak this year in the country.While the dryer market is still in its infancy, companies have developed innovative subdivisions for people with different needs, such as adults and infants Products, and actively guide consumers on the category of concern. "China Household Electrical Appliances Research Institute, said Lu Jianguo, deputy chief engineer.
Wen Jianping said that for the dryer market, efforts to master the cutting-edge technology to achieve the integration of brand and market trends is the brand to achieve high-end development of the key.