The report of the 19th National Congress of the CPC states: "The major contradictions in our society have been translated into the contradiction between the growing need for a better life and the unbalanced development of the people." This is a manifestation of the current consumer's quest for ultimate living. In achieving people's longing for a better life, TCL White has been contributing its own power to demonstrate the responsibility and role that big-name brands should have.
In the year of 2016, TCL washing machine has given the solution of the pulsator and drum soaking-free laundry. In March this year, the TCL washing machine gives a more healthy and exclusive laundry method. At this point, the TCL washing machine has already double-solved the secondary pollution and the inter-item Cross-contamination challenges. The innovative 'Vat Disposal + Bucket Dirt-Free' design allows TCL's stain-free barrel-in-bucket washing machines to create exclusive health care spaces for each family member.
TCL refrigerator not to be outdone, with 17 core technologies and 205 patents, the first integrated inverter technology, a change of traditional refrigerator direct cooling slow, temperature and other shortcomings, to provide users with the best ingredients storage program. IFA show this year in Germany, TCL Refrigerator inverter air-cooled innovative technology also won the 'annual results of technological innovation' award, highlighting its technological innovation strength.
According to the official data released by TCL Group in July, the sales volume of its refrigerators and washing machine products increased by 24.7% and 93.2% respectively over the same period of previous year; the sales volume of the washing machine industry of TCL refrigerator was even more Up 210 million yuan, an increase of 44%.
According to Zuo Yin Que, general manager of Zhongyi Kang Brand, the overall economy and income level in the country are continuously improving, driving up the consumer spending power and popularizing health and health knowledge. The awareness of domestic residents is constantly increasing, which leads to the healthy consumption of residents Willingness to further enhance.
If consumer upgrades for the appliance business to provide a corner overtaking opportunities, then the technological innovation of enterprises, it is overtaking corners of the accelerator.
It is understood that TCL has been included in the brand of blood science and technology innovation, the layout of the R & D system in the world.Data show that at present TCL has 23 R & D centers around the world, more than 7,000 R & D personnel, 4 CNAS (China Conformity Assessment National Accreditation Board) Accreditation Laboratories TCL annual R & D investment is about 4% of sales revenue, R & D investment in 2016 4.27 billion yuan.
If you say 'indomitable courage' and 'continuous improvement of innovation' is the driving force driving TCL.So insight into the needs of users of pain points, to achieve product and technology subversive innovation is TCL White quickly find a strong oligopoly game ticket ultimate Weapons from the TCL ice wash leveraging the industry pattern of the day is not far off.