As time goes on the end of this year, the Tenth Air Conditioning Industry Annual Meeting also held on schedule.At December 26, the annual meeting of China Air Conditioning Industry was held in Beijing.The annual meeting was held by the CCID Research Institute Board and China Electronics News , Suning cloud business co-organized by the Beijing Econazole Market Research Co., Ltd. to provide data support, including Gree, Midea, Haier, Hisense, Kelon, Supreme, Oaks, Daikin, Whirlpool, Panasonic, Mitsubishi Heavy Industries, Mitsubishi Electric, etc. Air conditioning industry brands participated in the meeting.In this annual meeting, experts from the industry, market analysis agencies, brand names, channel business representatives were around the status of the air conditioning industry in 2017 and future trends were discussed.At the same time, China Electronics News and in the Yikang is also jointly released in the annual meeting "2017 China Air Conditioning Industry Report."
Multiple positive factors 2017 air conditioner market hit a record high
According to relevant statistics, the overall growth rate of air-conditioning industry in China showed a strong increase in 2017, which is also the best performing household electrical appliance product of this year. The industrial report shows that the volume of air-conditioners in China was 57.87 million units this year, an increase of 27.4% %; Retail sales of 1987 billion yuan, an increase of 32.4% .At the same time, air-conditioning online retail sales also showed an upward trend.According to Zhong Yi Kang forecast that this year's air-conditioning online channel retail sales will eventually exceed 28%.
2017 is a good result, first and foremost an objective factor for the hot weather, hot weather in many regions this summer, a direct impact on the sales of air conditioners.According to industry reports, in the summer of April ~ July 4 months, the domestic air conditioning retail sales were more than 7 million units.In the hottest July, retail sales of air conditioners even close to 10 million units, an increase of more than 40% .At the same time, the real estate industry warming, new home renovation and Appliances and other ancillary facilities directly to the market to stimulate market growth.Finally, the air conditioning market is in the consumer upgrade the product structure optimization, so that urban and rural areas to become the industry's growth driver.In this year, the domestic air-conditioning market, retail sales growth of more than 5 %, High-end air conditioning has also become the main theme of change, and intelligent, high-end art air conditioning, as well as air-conditioning Guiji and high-end wall-mounted air conditioner market share has also significantly improved.
Experts predict that by the impact of factory shipments, channel inventory, objective weather conditions, real estate reasons, the air conditioner market will enter a period of adjustment in the coming year and the volume of retail sales will decline. However, Phenomenon does not mean that the basic needs of the air conditioner market is weakened in the future there is still more room for growth in the next few years, with the dual thrust of consumer upgrades and urbanization, the domestic air-conditioning sales will continue steady growth , Hu Jun, air-conditioning Chinese residents will still have some increase.
From a brand point of view, this year's air conditioning brand in the exploration of technology and product innovation, showing significant achievements, industry brand concentration increased further.Some new brands want to be included in the market, but not by virtue of product technology or quality in the big brands BOCOM won the seat, so the big brands still have a strong advantage.Among them, Haier air conditioner in the channel system to further improve and build a user management system; Hisense is for the user pain points in the further exploration of high-end products, focus on research and development of smart and variable frequency products; Kelon air-conditioning positioning 'professional, high quality and practical' to achieve brand rejuvenation, and establish high-end, high-value products for competitive differentiation; Chigo air-conditioning, respectively, at home and abroad to implement 'twin engines' strategy and market value, and Launched smart, energy saving and other air conditioning in line with today's new environment.
Product structure to further optimize high-end health intelligent is the theme
In this year, consumer demand escalated again. Air-conditioner companies also targeted consumers at pain points. They have taken a new round of innovations in air-conditioning products in terms of intelligence, energy saving, health, comfort and personalization to create differentiated products and lead Air conditioning market development.
Industry report pointed out that this year the air conditioner market to further optimize the product structure, of which, inverter air conditioner, personalized appearance of the penetration rate of air conditioning has exceeded 60%. It is predicted that next year, frequency and personalized appearance for the buy air conditioning products will bid farewell to the main upgrade .
Health has now also become the consumer demand for air-conditioning products and air-conditioning market, the direction of development.According to China Household Electrical Appliances Research Institute, said Lu Jianguo, the future of air conditioning will not only improve the indoor temperature and humidity, but also need to solve the indoor air Pollution and other parameters to protect the health of consumers, including solid-state pollutants, oxygen content, noise, sterilization and sterilization, electrical radiation, secondary pollution and so on.
At present, the healthy and comfortable start to become the selling point of many air conditioners, with the development of the industry, the technology in this area is more mature, and further promote the industry to self-cleaning, no-clean, health and other high-end housing transformation.In this year, Launched the net of air-conditioned 'air-conditioning' air-conditioning, the temperature and humidity control and air purification combined also broke the traditional consumer awareness of air conditioning.Horse air-conditioned male God X series with 360 degree rotation angle, and Intelligent human-computer interaction, while improving indoor temperature and humidity of these new air-conditioning also received widespread consumer concern.
In addition, this year the combination of central air conditioning and the central air, but also become a new trend of household consumption.Jiang Hao, deputy general manager of Beijing Suning said that as people on the energy saving, safety, health, intelligence and other aspects of the upgrade needs, central air conditioning and fresh air The combination of systems has become a more and more consumer choice.
According to Suning Tesco big data show that the home central air conditioning in the aesthetics, comfort, energy saving, Wingen stereotypes Hull life there are many advantages.At the same time, the fresh air system and the central air conditioning installation there is a certain similarity and correlation In the meantime, Zhongyi Kang predicts that the domestic central air conditioner will achieve an average annual compound growth rate of 22.3% in the next five years.
In this annual meeting of the industry, guests at the event presented various kinds of prizes for the Chinese market in 2017, combining with the market analysis structure and data of channel distributors as well as the evaluation of products by consumers, and also achieved good results in the air-conditioner market this year The product has been commended.
