100,000 crystal orange through thousands of miles ... ... This special 27-year-old 'birthday' lead the attention

This is a special 27th birthday, with 100,000 ice-cream oranges traveling over two thousand miles all the way to Nanjing from Mayang Miao Autonomous County in Hunan Province and was invited to attend a special birthday on Dec. 26 Big party '.

The use of crystal sugar oranges that are distributed and marketed on the Internet has brought rich returns to poor households in Mayang over the past year, and 100,000 sugar oranges are only a microcosm of the poverty alleviation efforts of Suning in 2017.

This day is the birthday of Suning, China's largest smart retailer, which celebrates its anniversary with a public service, and its 180,000 employees join the ranks of Sunshine 1 + 1 social volunteer workers on this day. In honor of the public welfare promise of 'donating a day's wages at least once a year and volunteering as a day', and transmitting good thoughts through actions.

Suning is not only a Suning Suning, but also a social Suning. "In the view of Zhang Jindong, chairman of Suning Holding Group, Suning, which has been established for 27 years, has always insisted on the initial mission of repaying the society. On the same day, the purpose is to motivate each employee not to forget the beginning, the road to public welfare to go better and farther.

Zhang Jindong, Chairman of Suning Holding Group, delivered a speech at the 2018 Suning Public-interest Strategy Conference and the 27th Anniversary Celebration Ceremony

2018 training shop expanded to 100 poor counties

Sunshine Sugar Orange is a highlight of this public welfare celebration. On the day of the 2018 Suning Public-interest Strategy Conference and the 27th anniversary public welfare celebration, 100,000 Oranges put out the words '1226, Suning 2017' and Suning's entire staff subscription These Mayang candy orange, these oranges transported from the mountains through thousands of kilometers, witnessed Suning as a social enterprise 'orange orange' sense of social responsibility.

Hunan Moyang Miao Autonomous County of sugar orange

100,000 ice-cream oranges from Mayang Miao Autonomous County of Hunan arrived at Suning headquarters

100,000 sugar oranges from Mayang Miao Autonomous County in Hunan Province were invited to attend Suning's 27th birthday party

Suning has laid out more than 2,000 rural Suning Tesco direct stores and over 400 online Chinese special museums to provide efficient and quality services to over 15 million peasants and realize agricultural products through all channels Sales exceeded 6 billion yuan in 2018. In 2018, Suning plans to promote the model of "electricity supplier poverty alleviation training store" to 100 poor counties, implementing all-round employment poverty alleviation, training poverty alleviation, business poverty alleviation and donation poverty alleviation, and pushing poverty-stricken counties County economy upgrade file.

In addition to providing electricity to help the poor, ranging from Sunshine 1 + 1 to Good Practitioners, from dream caravans to football, Zhang Jindong has witnessed the continuous expansion of Suning's public welfare activities in disaster relief and poverty alleviation, donor education, old-age caress, environment for 27 years Protection and other areas of charity, a steady stream of warmth and hope for the poor areas.

'Suning does not do public service for the purpose of brushing, but to provide the real help to people in need in the most effective way.' Zhang Jindong believes that 'our goal is to make those disadvantaged groups and vulnerable groups not only survive well More to live well.

'It is very commendable for an enterprise to change its original environment and change the world in the attitude of a social enterprise as it is in its own mighty and powerful process,' said Jiang Hongkun, director of Jiangsu Charity Federation. I hope more and more enterprises will actively shoulder their social responsibilities and more social forces and resources will participate in charity and public welfare undertakings.

Qiu Zhonghui, executive vice chairman and secretary general of Amity Foundation, Pan Jiangxue, chairman of Shanghai True Love Dream Philanthropic Foundation, and Suning, deputy general secretary of China Foundation for Poverty Alleviation, also released soccer 1 + 1 and dreams Caravan, Goodwill and other projects in 2017 the results of cooperation and 2018 public strategic planning.

Suning Holdings chairman and partners to jointly start Suning 2018 public welfare new journey

Accumulated contributions of more than 1.1 billion 27 years Suning continued to pass the sun temperature

Suning's birthday is December 26 every year, as well as a review of Suning's public service achievements over the past year.Up to now, Suning has donated more than 1.1 billion yuan of public donations, but also donated a large amount of supplies .2015 Public Innovation Summit, Suning won the 'society Responsible for outstanding contribution award '.

In the same year, Suning not only made every effort to promote accurate poverty reduction by electricity suppliers, but also organized the recent efforts to participate in disaster relief, stores and logistics systems after the collapse of the mountainous mao in sichuan, the earthquake in tower county in xinjiang, and the earthquake in Jiuzhaigou, Sichuan. In the group meeting openly said that 'Suning stores across 1200 counties, logistics and warehousing network is all over the country, when a disaster occurs, these resources have to become the most effective and effective disaster relief channel, the first time to meet the disaster relief' .

Suning Public Concern for the Future, "Goodwife" jointly organized by China Foundation for Poverty Alleviation held successively in Chengdu, Beijing and Nanjing, with 6,000 team members flying for love and raising 7.65 million to help left-behind children in Sichuan and Guizhou. The "Suning No. 1" literacy education journey along the Red Long March opened a dream for more than 10 school children in Jiangsu and Anhui Provinces. The "Suning Yuba Sahabhagita" school was completed in Nepal and teachers and students walked into spacious new classrooms.

This year, Suning innovative public road, sharing courier boxes, etc. aroused the attention of all walks of life.With the growth of enterprises and O2O smart retail network expansion, Suning's public interest is no longer satisfied solely with donations and help, but to encourage and support more It is worth mentioning that, Suning enterprise O2O online and offline integration advantages grafting precision poverty alleviation, the Group's Internet platform resources, logistics resources, user resources fully tapped, In a systematic way to embed enterprise resources in the industry, take root in rural areas, into the community, enhance the ability of the disadvantaged groups of hematopoiesis, thinking ability, and truly stimulate the inherent power of the local and achieve sustainable development.