Shopping malls such as the battlefield, so in order to defeat the competitors surprisingly winning with a variety of tactics is not an excuse, but recently, not very busy on weekdays in the field of printers, media reports said that industry sources about Epson for the mainstream business Some comments on the product, exposed some misleading.
According to media quoted industry insiders said that Epson released the public relations soft paper love shelling laser printer power consumption, dust and even radiation problems, the user 'brainwashing' is Because Epson only sells inkjet printers in China, unlike HP and Canon, which sell both laser and inkjet printers, they wantonly bombard laser printers.
According to statistics, in inkjet, Epson ink printer since its listing in 2012, the sales volume of 50% annual growth rate of continuous; as of the end of fiscal 2016, Mexico warehouse printer sales in China, nearly 3 million units. Even though the growth rate is obvious, its overall sales volume is still lagging because it does not sell laser printers in China.
According to some reports, In the printer brand market rankings, HP ranked first with 46.2% market share, followed by Canon and Lenovo, respectively, 21.9% and 17.6% .In the general printer market, Epson's market share is still obviously insufficient, after all, one leg Coverage compared to two-pronged approach is still slightly thin.
At this year's Epson Innovation Conference, Epson's global president Sakurai told the media that 'For the current development of Epson in China, Yoshizumi told Netease that the Chinese market is a very important market for Epson and the United States, The European market is equally important to Epson.
Perhaps because of this, in order to enhance Epson's share of the Chinese printer market, so the attempt to persuade users in the purchase of printers tend to offset the Mexican-style printer, although such users may not choose Epson, but at least it can Have the opportunity to be selected.But the experts said that the business through the promotion of products to achieve the purpose of sales profit originally nothing wrong, but by way of cracking down on competitors to attract consumers to buy products, allegedly unfair competition.
