SAN FRANCISCO, December 26 morning news, in order to protect user privacy, Apple and European regulators together to attack the online advertising industry, playing a siege war.If you want to solve the problem in the long run, the best way is to make the site clear Explain and tell everyone how it makes money using customer data.
For privacy concerns, Apple added a new feature for Safari in September of this year, called Intelligent Tracking Prevention (ITP). Some people use cookies to track user browsing history. ITP Can limit the tracking.Advertising technology companies attach great importance to the Cookies, in order to maximize the value of online advertising, advertising technology companies need to match the ads and Internet users are most likely to click on ads.
Globally, Alphabet and Facebook dominate the online advertising business, accounting for 84% of digital advertising spending.Apple just blocks intermediaries from using cookies, and website owners like Google and Facebook can still track users with cookies even though Users have left their website and are still trackable within 24 hours.
So, Apple is launching new features and struggling with independent advertising technology companies such as Criteo in Paris. It is a 'redirect' technology specialist, and Ctriteo can target ads to consumers if they have been searching online for a product. Ctriteo is listed on the Nasdaq, with Ctriteo shares falling more than half since Apple upgraded Safari in June.
In the meantime, the "ePrivacy" regulation of the European Legislature, which began to be introduced in May 2018, is of particular concern, and the exact details of the implementation have not been set, and after the legislation came into force For some time is not likely to be implemented, but legislators may order the business, if you want to implanted Cookies, access to European netizens data, you must explicitly get the user's permission .For Google, Facebook, to meet the requirements much easier Because they come into direct contact with consumers, consumers like Ctrieo are not familiar with it and trying to get a license is not easy.
Criteo is looking for ways to fix the problem, and if the plan is effective, the share price may rebound, after all, has bottomed, but Criteo's situation is not optimistic Criteo CFO Benoit Fouilland said in September , The company is playing a 'cat and mouse game' with the world's largest public company.