At the 2016 cloud habitat, Ma Yun put forward the view that "the e-commerce is going to disappear and the new retail is coming soon", which aroused widespread concern in the industry. However, there is no accurate explanation as to what exactly is the "new retail." As the mobile phone industry The leading brand, OPPO also actively carry out the 'new retail' exploration.
Wu Qiang, vice president of OPPO, once said that the so-called 'new retail' is to optimize the existing offline store layout and improve efficiency. On the other hand, cooperation with partners, such as the introduction of Jingdong SKU to build stores, has been put forward. However, the essence of the retail model still needs to fall into the product, 'the product is not doing well, and new retail and old retail are useless.'
It is based on this thinking, OPPO designed the 'never seen' super flagship store in Shanghai.According to the designer, OPPO Shanghai Super Flagship Store wants to present to the user is a free experience space, it can be a park, Can also be a landscape, but certainly not a sales-led image of the traditional flagship store.
To this end, OPPO has created a seemingly unrelated but fun full-length 8-meter-long whale, and 500 square stores have more than 300 are free space for consumers, only hope that consumers in OPPO super flagship Shop feel is fun, free.
OPPO Shanghai flagship store to break the traditional image of the flagship store, welcomes the opening day of the same pursuit of fun, free young people 'crowd', 500 square store is clearly difficult to fit the enthusiasm of the young crowd, and even the flagship Customers are spontaneously formed waiting to visit the long line. Some users said that the impression of the flagship store should not be a product placed very close, and then promoters continue to sell Well? But OPPO, but there is a large part of the space is Leave for the user to rest, and the design of the shop is very stylish, feeling like a cool camera, and later friends and a dating place.
The opening of the OPPO Shanghai Super Flagship Store also means OPPO new thinking about the offline sales model, offline sales channels should be diversified, both need to allow users to more easily buy products stores, but also need a brand and users directly The core channel of communication, super flagship store plays the latter role, which not only can enhance the user experience, you can also show OPPO young fashion brand image.
It is reported that in the next few months, OPPO will be the second flagship store in Shenzhen will also be opened, then gradually to Beijing, Guangzhou, etc. It seems the opening of super flagship store in Shanghai OPPO is only In 2018 a new starting point, in the new year, OPPO will be completed from top to bottom, from point to point retail terminal upgrades and brand upgrades to enhance brand competitiveness and brand reputation, access to more young people Recognition and love.
OPPO R11s New Year's Edition also chose to start in Shanghai's super flagship store, in a relaxed and interesting environment, users can freely experience the new product, in a non-interference environment really with their own hands and eyes to feel R11s New Year's Edition in the design and Functional intentions, the final decision whether to buy.
From the opening day crowds of people point of view, R11s Star screen New Year's Edition is still OPPO new explosions, it seems good products themselves speak, even from the marketing will still win the user's favorite.
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