Suning, the largest smart retailer in China, announced on December 19 at the signing ceremony of 'Smart Retail Development Strategy and Partners' with the theme of "Ten Store Internet & Eco-sharing". In the next three years, Suning Internet Store will expand to 2 10,000 or so, more than 20 million square feet, and through the 'rent, build, and purchase, United' model, with rich commercial, residential and other retail network resources of all types of enterprises to create the entire scene Internet, multi-format concurrency Win-win platform.
Zhang Jindong, Chairman of Suning Holding Group, delivered a speech
After eight years of Internet transformation, Suning has formed a group of "one large, multi-specialty and two small" format products.Wisdom retail uses the Internet and Internet of Things technologies to sense consumption habits, forecast consumer trends, guide manufacturing and provide consumers Provide diversified, personalized products and services.
Suning Tesco electrical store is one of the carrier of smart retail landing late last year, Suning Tesco cloud store 2.0 for the first time in Nanjing Suning Tesco Xinjiekou cloud store to meet with users, the first day of opening, the sales soared 1200 %. In 2017, more than 400 live broadcasts, more than 5,000 new product launches, and nearly 10,000 interactive experiences of users such as baking, photography and gaming were held throughout the country. The unit price of customers increased by 25.9% and the number of members increased by over 2 million.
During the double-11, consumers are invited to enjoy the hot pot dinner together in the cloud store
Cloud store 2.0 is based on the huge online and offline membership big data system, the consumer's needs a full analysis, through the means of technological upgrading online platforms and physical stores combined with the advantages of the platform.Based on consumers in the store-side shopping Demand for big data and product thermodynamic analysis, Suning Tesco cloud store 2.0 to break the existing supply and demand of goods.Combined with the needs of consumers private customized products appear, the shopping scene of the sample products more in line with consumer demand .
In 2018, Suning Tesco will continue to promote the construction of a smart retail scenario, and the offline store system will accelerate its transformation into a diversified smart store. In terms of electrical appliances, it plans to open 200 new cloud stores nationwide. By 2020, this data Will reach 2000. According to internal disclosure, Suning Tesco 2018 is expected to open more than 30 3.0 version of the cloud store.
Consumers are Suning Tesco store mobile phone zone experience products
Follow the rules that a first-tier and second-tier cities copy and drop to the third and fourth tier cities. Suning Tesco Cloud Store brings the latest consumer experience to local consumers through scenarios, experiences, products and service advantages. According to different consumer groups in different shopping Node, delicious, fun, interesting interactive activities for consumers to shop full of fun.
The Suning Tesco cloud store 3.0 will be based on the 2.0 new upgrade, pay more attention to the integration of smart retail technology and consumer scenarios.Users here can not only experience smart robot shopping guide, face recognition payment, big data technology analysis system and more The forefront of black technology.At the same time, will also bring together Su freshmen, Suning pole and more Suning line format.
Smart Robot Shopping guide Suning Tesco cloud store
Cloud Store 3.0 will be built as a physical store technology, life, experience and service benchmarking store, will also lead the change and development will become a national entity stores.
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