Grand brand Galanz: Redefinition of Made in China

Home Appliances soul - Song Yue

The end of the year end, with the theme of 'new era, new supply, new impetus' China Brand Forum was held in Beijing, the forum held an awards ceremony and start a new era of brand power plan Galanz to integrate leading brand influence and brand innovation , Won the '2017 China Brand Award', at the same time, was selected People's Daily the first batch of new era brand powerful enterprises.Grantz Group President Liangzhao Xian was awarded '2017 China Brand Innovative Character Award' honor.

The day before, CCTV to create the 'Chinese brands, the world share' 2017 annual summit of major brands held ceremoniously in Beijing,

According to the analysis of senior home appliance professionals, the state-level news organization turns to building brands, indicating that after 40 years of reform and opening up, especially in carrying out the strategy of the national strategy of the Belt and One Road, Galanz is in urgent need of a number of enterprises that can represent the country The image of the outstanding enterprises on behalf of the country to participate in international competition. Galanz to participate in and receive honor enough to prove that China made Galanz widely recognized by society, is the Chinese brand to the world banner!

Chu Xin: Industrial Newspaper, brand power

Open the history of Galanz development can clearly see that from 1992 to enter the microwave oven industry to achieve the highest in the world, Galanz spent less than seven years, the highest daily output of 120,000 units, leading from the scale of production and marketing lead to technological innovation, both Since then, Galanz has expanded its range of white goods such as air conditioners, refrigerators, washing machines, small appliances, kitchen appliances, etc. Galanz has become one of the "world's factories" in the home appliance industry in China by virtue of its excellent price / performance ratio and precision manufacturing Logo business.

In 20 years of entering home appliance industry, Galanz is facing a lot of temptations.Especially in the Pearl River Delta, as long as there is money, various investments or projects will chase after you.Having home appliances will bring some cash flow, and many enterprises are Take the money to do the investment, or even into the field of real estate speculation, is known as making quick money .Although there are successful transition, but it is very few lucky ones, most of the speculators are chicken fly egg fight .This phenomenon , Not only boosted the atmosphere of short-term speculation, but also undermined and interfered with the normal operation of the real economy.

Galanz has never deviated from the manufacturing runway for years, and one employee who worked at Galanz for more than 20 years said that Galanz is focused on the manufacturing industry and does not pursue huge profits. The most admired thing is that entrepreneurs can accumulate their hard work Of the wealth, all into the factory infrastructure, production line upgrades and technological progress go, not with the crowd to go real estate earn quick money.

In fact, Galanz has spent almost every cent of its earned penny on expanding its production on the industrial road for decades. For the past five years, Galanz has invested more than 3 billion yuan in the intelligent renovation of the factory , Equivalent to the sum of investment in the past 20 years.Now, Galanz factories not only in the microwave oven, refrigerator, washing machine factory to achieve intelligent, and in the entire industry supporting the entire industry chain, is also a leader in peer industry to serve the country, Brand ambition to serve the country at a glance.

Confidence: based on China, to the world

Made in China over the past three decades have made the world's low-end manufacturing swept over, this is a historic mission, but now it is time to move to the high-end. To go from the world factory to the world brand must be made from China to move China has created the speed of China from China to the quality of China, otherwise, it has gone out and it will not have any good results. Even going out is to follow the example of multinational brands, which is by no means the going-out that China wants.

Galanz is a typical example of a Chinese-made company that has grown with the country's reform and opening up. "With the knowledge of the past 20 years and more, we are more confident today that we must make progress toward the middle and high end, make our own brands around the world, focus our own new and mid- Products can be open brand cooperation, all new products must be its own brand. "Mr Leung pointed out that in brand building, Galanz has adopted a '1 +5' model, the core is to do their own brands, while leasing, joint ventures, co-brand , Walking on multiple legs, 'modern airports are all multi-runways, making the global market, a runway is not enough under the pragmatic brand strategy, and the world's leading retailers to establish extensive and in-depth cooperation.'

On the one hand, it has established R & D centers in developed countries such as Germany and Japan to enhance the strength and charm of China's Chi-making and lay the foundation for its own brands to go global. On the other hand, it has attracted a great deal of attention from all countries Local first-class talent, with local talent management talent in the local market, serving local customers. The combination of these two aspects, making Galanz fish in overseas markets, expanding their influence and market space.

Today, Galanz microwave ovens, refrigerators, ovens, dishwashers, rice cookers and other home appliances have been put into the high-end European and American mainstream stores, own-brand products are sold in more than 60 countries and regions, people in nearly 200 countries and regions can be at home enjoy Galanz Galanz brand confidence, brought from its grasp core technology involved in home appliances comparative advantages, and the world's leading core of the whole industry chain supporting capacity.

Galanz has always been a pioneer and a pioneer in the process of going out to China's home appliance enterprises, especially in the face of difficulties, perseverance and perseverance, reflecting the resilience of the national brand, which is a good indication of what the big-name brands should have Image and style. 'Today's Chinese home appliance is a pride for Chinese people, but also a microcosm of China's reform and opening up.' As Liangzhao Xian, president of Galanz said, in this process, 'to achieve the' Chinese dream ', enterprises duty-bound.'

Empowerment: Innovation-driven smart manufacturing

As an industrial enterprise going global and becoming a transnational global brand, this is a historical trend, and if it is not involved, it is irresponsible to history. However, relying solely on the cost leadership, it is no longer suitable for the new global competitive environment For example, you can not save the fate of decay even though the manufacturing industry in Japan can not save the fate of decay, as long as you are working harder than a skilled artisan.However, the problem is precisely the lack of Innovation of the times.

So, in what kind of attitude to go out to become a world brand, Galanz has become a must answer .If you still followed the example of others, although not make any big mistakes, but there will be no breakthrough progress Galanz's answer is very clear, that is, based on the spirit of craftsmen, constant innovation and creation, as an industry as a subversive, reshaping, leading the identity, it is possible to truly go global market.

Glanz Q6 micro-steam one machine R & D innovation, is to subvert the original concept of microwave ovens, the different principles of technology microwave ovens, electric steamer, toaster three professional organic products together to meet the needs of the user kitchen kitchen needs to be improved pain points , A disruptive innovation in kitchen appliances, has won the favor of the industry and the market as soon as it arrives and conquered judges at IFA 2016 in Germany with unique ideas and ingenious ideas, Green Technology Gold Award. "Continuing to innovate in technology to lead and constantly reinforce Galanz in the field of modern high-end kitchen appliances leader.

For such a long-term adherence to Galanz manufacturing enterprises, research and innovation is a duty, but to do a platform for the operation of the Internet as a core technology is indeed very difficult.From 2014, Galanz investment and CAS together to create 'G + Smart home 'platform, and broke the industry, brand boundaries, and third-party platform to achieve interoperability.Now, home appliances used in home appliances can be connected to this smart home appliances.

Relying on the 'G + smart home' platform, Galanz defined the refrigerator as a pre-meal smart storage and entertainment social platform, defining microwave ovens, G6 micro-steaming machines, rice cookers, etc. as robots for cooking problems, dishwashers, As a platform to create a good time after meal, a new concept of modern kitchen that is easy, fun, healthy and efficient is of great significance to lead people to redefine the kitchen.

As Liangzhao Xian said, 'Galanz is Galanz in China and even Galanz in the world. Galanz will definitely invest more and innovate to provide world-class consumers with first-class products.' Around the boutique strategy, intelligent upgrading, Galanz is speeding up the connotation of business entities and organic convergence of the Internet, big data, artificial intelligence and other hot times, so as to bring the Chinese brand into the world to take off and take off.

The most cool new media technology information

Sweep won the prize