Liu Qiang East resurgence pat second-hand brand | into the secondary market


On November 24, 2017, Liu Qiangdong, chairman and chief executive officer of Jingdong Group, said in a press statement about the resurrection of second-hand brands in the micro-blog comments that 'exactly what I intended.' A month later, on December 21, Jingdong officially released the brand of "patted second-hand" and announced that it will consolidate the reverse supply chain resources such as recycling, testing, re-processing and sales with the platform of operational guidelines and put the banner of 'second-hand quality' To the second-hand goods trading area.

Hu Jingli, vice president of Jingdong Group and president of 3C Brigade and Tourism Division, said at the press conference: "Taking the second-hand shot is the second major innovation project launched by the Jingdong 3C Brigade and Business Unit following Jingdong's home. It is Jingdong's business model As the quality of second-hand trading platform Jingdong hatch, pat second-hand based on creating a bamboo-based unbounded connection, symbiotic win-win second-hand platform ecology, users will be able to establish a most trusted second-hand trading platform '.

Jingdong Group Vice President, 3C Culture and Tourism Division Hu Shengli bluntly pat second-hand to create the most trusted user of the quality of second-hand trading platform

China's second-hand market potential will reach trillion yuan huge, but consumers are facing quality, safety and many other issues, the urgent need to break the crack.Patch second hand is expected to achieve the acquisition of goods, reverse logistics, testing and grading, re-processing of the four key links for the first time Link to upgrade the retail infrastructure for the second-hand market. Pat Wang Yongliang, general manager of second-hand introduction: 'Recycling, product sales, personal idle transactions are currently pat second-hand core business'.

Four links to open the positive and negative supply chain, so second-hand market 'coal water'

There are two main dimensions in the industrial chain of commodity circulation: one is the circulation of new products and the other is the circulation of second-hand commodities, which focuses on the domestic second-hand market. Due to the parallelism between the forward supply chain and the reverse supply chain, Slow circulation, consumers in the hands of the 'inventory' too much, with the consumer upgrade, manufacturers of new product updates faster iteration, resulting in greatly reduced efficiency of circulation of new products.

In the acquisition of goods, pat second-hand will fully rely on Jingdong's unbounded marketing capabilities. The use of Jingdong's technical capabilities, channel capabilities and marketing capabilities to achieve high-precision, omni-channel, multi-scene users reach the touch. Make full use of online PC, APP WeChat Q and other traffic entrances, rely on Jingdong big data consumer insights, precise 266 million station users push; In addition, the channel capacity, the use of Jingdong House, Jingdong convenience stores, campus camps, stores and other offline channels, integration lines On the resources, to provide users with the most convenient recycling entrance.

In the reverse logistics link, pat second-hand logistics rely on the logistics of reverse logistics capabilities to protect the door pick-up service experience.It is understood that pat second-hand will cover 2600 + administrative districts and counties, mobile phones, computers, digital, clothing, luxury goods and other categories ; To achieve the 125 cities before 15:00 order pick-up the same day, other cities pick up the next day, and provide luxury custom green packaging, unique source code, anti-tear bags and other special services.

In the detection of grading links, pat second-hand development of test grading standards to promote second-hand from non-standard to standardization currently pat second-hand already has a total of seven pats including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, There are 9 professional certification and cooperation testing agencies, 45 registered corporate standards, corporate standards and industry standards, the standard coverage of up to 252 categories.

Reprocessing links, pat second-hand is working with the most professional brand manufacturers, continuing 'good product' life. Pat second-hand play Jingdong cooperation with brand manufacturers the advantages of actively promoting and Lenovo, Dell, ThinkPad together in the field of quality maintenance cooperation .To be afraid to play secondhand hope manufacturers play in the quality control of goods on the professional ability to repair defective products, performance improvement, quality control and system recovery, to maximize the continuation of 'good product' life cycle, the future will be more brand manufacturers Cooperation, so that more quality second-hand goods to be recycled, better service to consumers.

Pat Wang Yongliang, general manager of second-hand interpretation of the scene at the conference to interpret the brand's strategic layout

Wang Yongliang told reporters that the current pat second-hand has covered a total of 115 categories of luxury goods, piano, mobile phones, computers, digital, clothing, books and other high schools and middle schools to absorb more than 150 merchants settled in. Meanwhile, Strategic cooperation, the official into the used car market.

Hold high the banner of quality, pat second-hand to build the most trusted second-hand trading platform

Second-hand trades are considered by the industry experts as 'lemon', a long-term 'price' that is driving the lemon market and patting second-hand through the retail infrastructure to upgrade second-hand market to make 'value' a new impetus for the lemon market Users to sell peace of mind, buy the rest assured. In order to solve the second-hand market 'not easy to sell, not to buy' stubborn illness, pat the first time fully used include recycling, excellent products trading, personal idle transactions three business model.

Pat three second-hand trading mode: recycling, personal idle, excellent product sales

In the seller's item recycling mode, pat second-hand through the efficient logistics, defense-level data removal, pick-up, automatic valuation system to protect the basic ability of users to sell peace of mind in logistics, Can solve the recovery time, the two major pain points of space to ensure the first time to arrive, 2018 will be the door + store recycling network now has 2200 counties, more than 400 stores and more than 4,500 on-site service personnel. In addition, the beat Take second-hand set automatic valuation system: Built-in intelligence, convenient online automatic valuation system to help users know the commodity prices self-help.

In the excellent sales model, pat second-hand to establish a strict grading standards, build a traceability system, provide a complete service system to protect consumers to buy rest assured.In the level of grading standards: At present, pat second-hand has accumulated the establishment and release of 45 standards , Covering 252 three-level classification.Based on the high degree of platform trust, this year 11.11 the day 99.3% of users are directly without consulting the order.In the build traceability system level, pat second-hand and Jingdong Y Division, through the blockchain Technology to achieve second-hand product quality traceability, users can scan the code to view the product test report, the relevant information at a glance.In the service system level: self-owned products have Xianxingpeifu, seven days no reason to return, 180 days warranty service and other key rights and interests.

In the personal idle trading mode, pat second-hand to provide Jingdong financial white credit and real-name certification of double insurance. For the transaction between users, the user must be real-name authentication in order to release goods, eliminate future troubles. At the same time, good credit users will be rewarded . The future credit system can have more extensions, such as can be assigned to the staging and leasing business, in the past are the user to select the finished product to pay the full deposit, then pay the rent, you need to take all the payment after the payment; Of the Jingdong user behavior, the use of credit-free deposit, reducing user barriers to improve the user's capital flow and turnover, the user is a two-way protection.It is understood that the future credit system can have more extensions, staging or for the next Application business.

Hu Shengli introduction, follow the principle of doing first, after Jingdong's second-hand goods trading business has quietly on-line for more than a year, and has maintained a high user rating, the recent consumer order has just bought more than 400000 Second-hand Blancpain watches, as well as sellers in the second-hand trading platform to sell up to more than 300 kilograms of Yamaha piano.

Invest 1 billion strategic resources, build hundreds of star partners within three years

Pat second-hand has been combined with love recycling, good quasi-laboratories, leisure goods, music instruments and other partners to establish a recycling industry alliance on the basis of this, the pat second-hand plan to invest 1 billion within three years resources strategic support , Creating hundreds of star partners, including: at least one 100 billion second-hand scale trading companies, 10 billion transaction-scale enterprises, and 100 100 million transaction-scale enterprises.

All partners to witness the patched second-hand brand officially released

Wang Yongliang said: 'The establishment of a recycling industry alliance is patted the second-hand reverse supply chain for the long-term empowerment of the real performance of the floor. We let the entire industry to achieve a real opening up, connectivity, symbiosis as the goal, is working hard to solve four First, the promotion of economic policies, including taxation, qualification, compliance and standards; Second, business resource sharing, including customer resources, channel resources and marketing resources, and third, the basic ability to create, to warehousing, Logistics, outlets and technology; fourth, industry upgrading, including strategic consulting and investment financing.

It is reported that second-hand pats will also be phased, lease two innovative businesses to reduce the threshold of the use of goods to help consumers get lower prices for more use of explosives opportunities for manufacturers to shorten the circulation cycle of goods. At present, the leasing business has Covering more than 30 categories such as photographic camera, outdoor sports, entertainment videos, toys, musical instruments and costumes. The business of phasing has been supported by mobile phone brands such as Apple, Samsung, Huawei, OPPO and vivo. The notebook brand has also been supported by HP, Lenovo , Dell and other mainstream brands of cooperation and support.

Recently, with the full second-hand APP pat on-line, pat second-hand launch of the first second-hand goods to promote 'Easter', to provide new users 2666 yuan spree and second-hand big explosions five percent off grab and other promotional activities.



On November 24, 2017, Liu Qiangdong, chairman and chief executive officer of Jingdong Group, said in a press statement about the resurrection of second-hand brands in the micro-blog comments that 'exactly what I intended.' A month later, on December 21, Jingdong officially released the brand of "patted second-hand" and announced that it will consolidate the reverse supply chain resources such as recycling, testing, re-processing and sales with the platform of operational guidelines and put the banner of 'second-hand quality' To the second-hand goods trading area.

Hu Jingli, vice president of Jingdong Group and president of 3C Brigade and Tourism Division, said at the press conference: "Taking the second-hand shot is the second major innovation project launched by the Jingdong 3C Brigade and Business Unit following Jingdong's home. It is Jingdong's business model As the quality of second-hand trading platform Jingdong hatch, pat second-hand based on creating a bamboo-based unbounded connection, symbiotic win-win second-hand platform ecology, users will be able to establish a most trusted second-hand trading platform '.

Jingdong Group Vice President, 3C Culture and Tourism Division Hu Shengli bluntly pat second-hand to create the most trusted user of the quality of second-hand trading platform

China's second-hand market potential will reach trillion yuan huge, but consumers are facing quality, safety and many other issues, the urgent need to break the crack.Patch second hand is expected to achieve the acquisition of goods, reverse logistics, testing and grading, re-processing of the four key links for the first time Link to upgrade the retail infrastructure for the second-hand market. Pat Wang Yongliang, general manager of second-hand introduction: 'Recycling, product sales, personal idle transactions are currently pat second-hand core business'.

Four links to open the positive and negative supply chain, so second-hand market 'coal water'

There are two main dimensions in the industrial chain of commodity circulation: one is the circulation of new products and the other is the circulation of second-hand commodities, focusing on the domestic second-hand market. Due to the parallelism between the forward supply chain and the reverse supply chain, Slow circulation, consumers in the hands of the 'inventory' too much, with the consumer upgrade, manufacturers of new product updates faster iteration, resulting in greatly reduced efficiency of circulation of new products.

In the acquisition of goods, pat second-hand will fully rely on Jingdong's unbounded marketing capabilities. The use of Jingdong's technical capabilities, channel capabilities and marketing capabilities to achieve high-precision, omni-channel, multi-scene users reach the touch. Make full use of online PC, APP WeChat Q and other traffic entrances, rely on Jingdong big data consumer insights, precise 266 million station users push; In addition, the channel capacity, the use of Jingdong House, Jingdong convenience stores, campus camps, stores and other offline channels, integration lines On the resources, to provide users with the most convenient recycling entrance.

In the reverse logistics link, pat second-hand logistics rely on the reverse logistics Jingdong logistics capabilities to protect the door pick-up service experience.It is understood that pat second-hand will cover 2600 + administrative districts and counties, mobile phones, computers, digital, clothing, luxury goods and other categories ; To achieve the 125 cities before 15:00 order pick-up the same day, other cities pick up the next day, and provide luxury custom green packaging, unique source code, anti-tear bags and other special services.

In the detection of grading links, pat second-hand development of test grading standards to promote second-hand from non-standard to standardization currently pat second-hand already has a total of seven pats including Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, There are 9 professional certification and cooperation testing agencies, 45 registered corporate standards, corporate standards and industry standards, the standard coverage of up to 252 categories.

Reprocessing links, pat second-hand is working with the most professional brand manufacturers, continuing 'good product' life. Pat second-hand play Jingdong brand manufacturers and the advantages of cooperation, and actively promote and Lenovo, Dell, ThinkPad together in the field of good product maintenance cooperation .To be afraid to play secondhand hope manufacturers play in the quality control of goods on the professional ability to repair defective products, performance improvement, quality control and system recovery, to maximize the continuation of 'good product' life cycle, the future will be more brand manufacturers Cooperation, so that more quality second-hand goods to be recycled, better service to consumers.

Pat Wang Yongliang, general manager of second-hand interpretation of the scene at the conference to interpret the brand's strategic layout

Wang Yongliang told reporters that the current pat second-hand has covered a total of 115 categories of luxury goods, piano, mobile phones, computers, digital, clothing, books and other high schools and middle schools to absorb more than 150 merchants settled in. Meanwhile, Strategic cooperation, the official into the used car market.

Hold high the banner of quality, pat second-hand to build the most trusted second-hand trading platform

Second-hand trades are considered by the industry experts as 'lemon', a long-term 'price' that is driving the lemon market and patting second-hand through the retail infrastructure to upgrade second-hand market, making 'value' a new impetus for the lemon market Users to sell peace of mind, buy rest assured. In order to solve the second-hand market 'not easy to sell, not to buy' stubborn illness, pat the first time for the full inclusion of recycling, excellent products trading, personal idle transactions three business model.

Pat three second-hand trading mode: recycling, personal idle, excellent product sales

In the seller's item recycling mode, pat second-hand through the efficient logistics, defense-level data removal, pick-up, automatic valuation system to protect the basic ability of users to sell peace of mind in logistics, Can solve the recovery time, the two major pain points of space to ensure the first time to arrive, 2018 will be the door + store recycling network now has 2200 counties, more than 400 stores and more than 4,500 on-site service personnel. In addition, the beat Take second-hand set automatic valuation system: Built-in intelligence, convenient online automatic valuation system to help users know the commodity prices self-help.

In the excellent sales model, pat second-hand to establish a strict grading standards, build a traceability system, provide a complete service system to protect consumers to buy rest assured.In the level of grading standards: At present, pat second-hand has accumulated the establishment and release of 45 standards , Covering 252 three-level classification.Based on the high degree of platform trust, this year 11.11 the day 99.3% of users are directly without consulting the order.In the build traceability system level, pat second-hand and Jingdong Y Division, through the blockchain Technology to achieve second-hand product quality traceability, users can scan the code to view the product test report, the relevant information at a glance.In the service system level: self-owned products have Xianxingpeifu, seven days no reason to return, 180 days warranty service and other key rights and interests.

In the personal idle trading mode, pat second-hand to provide Jingdong financial white credit and real-name certification of double insurance. For the transaction between users, the user must be real-name authentication in order to release goods, eliminate future troubles. At the same time, good credit users will be rewarded . The future credit system can have more extensions, such as can be assigned to the staging and leasing business, in the past are the user to select the finished product to pay the full deposit, then pay the rent, you need to take all the payment after the payment; Of the Jingdong user behavior, the use of credit-free deposit, reducing user barriers to improve the user's capital flow and turnover, the user is a two-way protection.It is understood that the future credit system can have more extensions, staging or for the next Application business.

Hu Shengli introduction, follow the principle of doing first, after Jingdong's second-hand goods trading business has quietly on-line for more than a year, and has maintained a high user rating, the recent consumer order has just bought more than 400000 Second-hand Blancpain watches, as well as sellers in the second-hand trading platform to sell up to more than 300 kilograms of Yamaha piano.

Invest 1 billion strategic resources, build hundreds of star partners within three years

Pat second-hand has been combined with love recycling, good quasi-laboratories, leisure goods, music instruments and other partners to establish a recycling industry alliance on the basis of this, the pat second-hand plan to invest 1 billion within three years resources strategic support , Creating hundreds of star partners, including: at least one 100 billion second-hand scale trading companies, 10 billion transaction-scale enterprises, and 100 100 million transaction-scale enterprises.

All partners to witness the patched second-hand brand officially released

Wang Yongliang said: 'The establishment of a recycling industry alliance is patted the second-hand reverse supply chain for the long-term empowerment of the real performance of the floor. We let the entire industry to achieve a real opening up, connectivity, symbiosis as the goal, is working hard to solve four First, the promotion of economic policies, including taxation, qualification, compliance and standards; Second, business resource sharing, including customer resources, channel resources and marketing resources, and third, the basic ability to create, to warehousing, Logistics, outlets and technology; fourth, industry upgrading, including strategic consulting and investment financing.

It is reported that the second-hand pats will also be phased with the lease of two innovative businesses to reduce the threshold of the use of goods to help consumers get lower prices for more use of explosives opportunities for manufacturers to shorten the cycle of commodity circulation.At present, the rental business has been Covering more than 30 categories such as photographic camera, outdoor sports, entertainment videos, toys, musical instruments and costumes. The business of installment has obtained support from mobile phone brands such as Apple, Samsung, Huawei, OPPO and vivo. The notebook brands have also been supported by HP, Lenovo , Dell and other mainstream brands of cooperation and support.

Recently, with the full second-hand APP pat on-line, pat second-hand launch of the first second-hand goods to promote 'Easter', to provide new users 2666 yuan spree and second-hand big explosions five off grab and other promotional activities.

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