The blink of an eye turnaround, 2017 is an extraordinary year for Lexmark. From 2016, Lexmark was acquired by Apex, Lexmark new release of 2017 sword, and then to the national channel tour, as well as new A3 color series , Lexmark China is taking a brand new attitude and strategy to meet the transformation. In this one, let the author deepen most is Lexmark 's 3C strategy -' channel partners, cost optimization, China priority ', deepen' Localization ", combined with the actual needs of Chinese customers to do customized products strategy, set the tone for the development of China's Lexmark.
Lexmark China and the global market performance
At the end of December, the author was invited to come to Beijing headquarters of Lexmark China. While visiting and attending the evaluation conference, I fully felt the high-spirited and progressive work atmosphere of Lexmark China. At the meeting, Lexmark Greater China Mr. Li Qi, Manager, said in his opening speech that Lexmark China achieved a good result in 2017, including the first place in China's smart card bank receipt printing market and the second highest in the global A4 laser mid-to-high end market However, Lexmark will not stop at the middle and high-end market. In the future, Lexmark will expand more new potential markets, such as continuing to launch middle and low-end products and expanding customers in more industries such as government, insurance, state-owned enterprises and education. League terms, in the Chinese market to be the top five, the market share to account for more than 10%.
Lexmark China Beijing office area, eye-catching Lexmark logo
From the high-end market to the low-end market, from the bank receipt printing market to the government, insurance, education and other markets, especially the development of market share target, the development of Lexmark clearer idea, then, from the product side, From the solution side, Lexmark China will be how to do? Here, I will CX725de, CX860de these two models began to talk about.
CX860de, CX725de product interpretation
From A4 to A3, from low speed to high speed, from black and white to color, from printer to all-in-one, Lexmark has an extensive product line. At the product end, Lexmark enjoys a long history of durability, high stability and productivity. Word of mouth. Lexmark China product manager Ms. Jiang Bingbing introduced to Lexmark reason to enjoy such a reputation, thanks to the Lexmark software and hardware combination of R & D and market combination of marketing strategies.For Lexmark hardware Products, Miss Jiang Bingbing to Lexmark CX860de, CX725de, for example, conducted in-depth interpretation.
The CX725de is a Lexmark multifunction digital copier that provides versatility, durability, ease of use, and more, while providing businesses with a level of security that delivers fast printing, high processing power and reliability Flexible media handling and superior print quality.
Lexmark CX725de
The Lexmark CX860de is a production-type digital copier that delivers print speeds up to 57 pages per minute and print loads of 350,000 pages per month. The machine is packed with speed, consumables, software solutions, and security The advantages.
Lexmark CX860de
In fast printing, CX725de has 5 seconds of black and white document homepage output time-consuming, 5.5 seconds of color document homepage output time-consuming, at the same time, this product black and white and color print speed of up to 50 pages / minute, the other Scan speed can reach 60 pages / minute.And CX860de print a color page only takes 8 seconds, for short jobs, often users have not got up, CX860 has been printed in the product link, the author of this product speed Field test, the most intuitive feeling is that its warm-up time is very short, from the print order issued to the first page printed out, just a few seconds.
Ms. Jiang Bingbing
In print quality, according to Ms. Jiang Bingbing introduction, Lexmark uses Unision toner, this advanced toner technology to provide consistent image quality and rich vivid colors and precise details, in addition to long-life system Of course, Lexmark supplies advantages not only exist in the Unsion toner, but also fully reflected in the consumable components, the separation of the toner cartridge, so that the life of toner cartridges and toner are fully released, carbon Toner cartridge design is relatively reasonable, when replacing the toner cartridge, can fully eliminate the phenomenon of toner leakage.
In terms of scanning, Miss Jiang Bingbing said Lexmark uses a CCD scanning unit, for the CIS, this is a CCD depth of field is better, so for Lexmark, is very willing to use the CCD scanning technology in specific products, CX725 Scan rate of 60 pages / min, automatic full-speed proofing straightening scan images, full-speed scanning hybrid original, page level card recovery, standard MRC image file compression technology, without reducing the image quality under the premise of Scanned file size reduced by 50%.
Lexmark Solutions Interpretation
Office industry development so far, especially in the composite machine industry, solutions have become increasingly important, on the one hand, business users in the choice of multi-machine products, software solutions will also be placed in an equally important position.In this regard, Lexmark in the solution It also offers a wide range of solutions including security solutions, print management services (MPS), mobile printing, eSF, CSFs, and intelligent processes for developing and deploying applications, along with the hardware needs of users. A unified platform for applications - Lexmark TotalAgility and more.
Mentioned earlier, Lexmark's solution is rich, not only reflected in the richness of existing solutions, but also in its own openness and customization.
1. In terms of customization, Lexmark's Embedded Solutions Framework (eSF), Cloud Solutions Framework (CSF) allows supported models to load software solutions that are tailored to run specific needs or industries.
2, openness, for specific industry customers, Lexmark also opened the SDK interface for third-party product access.
Mr. Li Zhiguo, Solutions Consultant, Lexmark China
3, rapid response capability, in response to the needs of specific industries, Lexmark China Solutions Consultant Mr. Liu Zhiguo said Lexmark has a rapid response capacity, from market research to demand to product development, the cycle is very short, so a lot Industry users are happy to use Lexmark hardware and software products.
Lexmark seal spot solution
Lexmark's customization is not only reflected in the solution, but also reflected in the high-end customization of the hardware, and Lexmark said that printing modularity is a trend and Lexmark is pleased to have more business, medical, banking and more Industry users to do high-end customized products.
Supplies components
Written in the end: 2017 for Lexmark, is an extraordinary year.In this year, Lexmark sword new product launch, channel tour, A3 series of new releases and a series of actions, let us see a constant 'Localization' Lexmark China is working hard. As Li Qi, general manager of Lexmark Greater China, said in the future, Lexmark will expand more new potential markets, such as the introduction of low-end products, expanding government, insurance, State-owned enterprises, education and other industry customers in the next 3-5 years, Lexmark in the Chinese market to be the top five, the market share to account for more than 10%!
