'The 9th China High-end Home Appliance Trend and the Grand Prize Presentation Ceremony' was held yesterday in Beijing, and the results of the 9th China High-end Home Appliance Top Award were announced on the spot. A total of 31 high-end home appliance home products won the Red Top Award , And another 67 products won the red top award nomination.It shows that about 40% of consumers are willing to pay for high-end TVs, refrigerators, washing machines and other high-end appliances.Compared with previous years, the coverage of this year's Top Red Star Award category to further expand , Dryers, duplex washing machines, smart toilets and other emerging products were included in the selection range.
The "2017 China High-End Consumer Products Consumer Survey Report" released by the Top Prize Organizing Committee (the "Survey") shows that the consumption of high-end household appliances (first-tier cities monthly disposable income of more than 30000 yuan, other cities at 15000 Yuan or more) in the last six months or the past year have had high-end consumer appliances experience, of which 69.9% of the population is to improve the quality of life.
"Survey" shows that 40.8% of consumers tend to choose high-end TV 10001-15000 yuan; 37.1% of the respondents are willing to buy 12001-16000 yuan high-end refrigerators; 46.7% of the population is willing to 8001-10000 yuan high 34.5% of the respondents are willing to spend 6001-8000 yuan to buy a dryer; 42.4% of the people are willing to buy 12001-16000 yuan high-end Guiji air conditioner; 39.3% of the respondents are willing to spend 6001 -8000 yuan for the kitchen to set up high-end dishwashers.
The pursuit of consumer attitudes of quality of life, directly determines their view of consumption. "Survey" shows that high-end consumer electronics attaches great importance to health and are willing to pay for health products or services. They chase the fashion trends and consumer hot spots, compared More emphasis on the quality of the price, is willing to pay for feelings and tastes. Specific to the product, in addition to the technical content, intelligent control, product quality and brand awareness and other conventional factors, the energy saving and environmental protection, fashion art and the pursuit of personalized customization Also unstoppable.
According to Jia Dongsheng, general manager of China Econazole, the biggest driving force of consumer upgrade comes from the pursuit of quality life by the mainstream population. This trend has brought new development and growth momentum to household appliance manufacturers as well as specified adjustment of product structure The direction.
Conference site, the Red Top Award Organizing Committee, JD.com, Casa Imperial, the United States, Sharp, Siemens appliances, the boss more than 40 other business organizations announced the establishment of 'high-end home appliances promotion Alliance'. Alliance to seek broader consumer awareness Degree and more accurate high-end consumer guide.
Wang Lei, vice chairman of China Household Electrical Appliances Association, said that participating in the red top awards review of the brand is increasing year by year, participating in the selection of products is also getting higher and higher, through the red top awards you can see that many home appliance enterprises are constantly technological innovation, By improving product quality to meet the needs of consumers.
Under the guidance of China Household Electrical Appliances Association, Top Award is awarded every year by the top prize organizing committee composed of experts, scholars and media professionals. The aim of the award is to select the most advanced technology, design, market influence, energy conservation and environmental protection, User experience and other aspects have outstanding performance of high-end home appliances products to promote the industrial restructuring and guide the orderly upgrade consumption. Nine years, as the field of high-end home appliances authority awards, the red top award has been widely recognized by the industry and consumers The general concern.