January to October this year, China's exports of white goods to 56.46 billion US dollars, an increase of 8.7% over the same period last year, creating a new high growth rate after the financial crisis in 2012. Expected this year, the scale of China's white goods exports will return to or slightly exceeded 2014 The highest level in the year, the home appliance export during the 13th Five-Year Plan period will still fluctuate in the scale of 65 billion U.S. dollars. The recovery of the current round of export of home appliance products started to recover from November 2016 and the monthly exports from January to October 2017 maintained growth. This trend is expected to continue until February next year.
This is a reporter recently received information from China Machinery and Electronic Products Import and Export Chamber of Commerce (hereinafter referred to as the Electrical and Mechanical Chamber of Commerce) held in Cixi City, Zhejiang Province, China Electronics Appliance Industry International Forum and the top hundred Chinese electronics home appliances release ceremony.
According to Zhang Yujing, chairman of the Chamber of Commerce for Electrical and Mechanical Services, China's trade showed a steady upward trend this year, with a 11.6% increase in exports against the background of global economic recovery and various policies. As one of the deepest industries in the world, China Electronics Home appliances have been exported to the world. In 2017, China e-Appliances gained market share in air conditioners, refrigerators and handsets in a variety of ways including acquiring international brands, expanding smart manufacturing and strengthening brand marketing. The market share of Chinese brands continues to increase and the industry is concentrated Improve international competitiveness significantly improved.
According to reports, before the financial crisis of this century, China's white goods exports continued the rapid development of the last century, an average annual growth rate of more than 20% .Financial crisis, thanks to the development of emerging markets, exports from 446 in 2010 During the 12th FYP period, the export volume of household electrical appliances in our country accumulated a total of 300.63 billion U.S. dollars, more than that of the "11th Five-year Plan" period, but the growth rate has begun to be significantly increased Slowly, the appliance industry officially entered a period of transformation and volatility. 2015 home appliance exports fell for the first time since the financial crisis in spite of a significant rebound in home appliances exports this year, but for the transition period of white goods export industries, will continue during the 13th Five-Year Fluctuation state.
According to the research report of the electromechanical chamber of commerce, from January to October this year, the export of traditional large appliances (including parts) such as refrigerators, washing machines and air conditioners was 25.26 billion U.S. dollars, up 9.6% over the same period of last year. The export situation was obviously better than the crisis After the annual average growth rate of small household electrical appliances (including parts) exports rebound this year, but the cost pressures highlight the export volume of 30.37 billion US dollars, down 8.3%.
According to the report of the Electrical and Mechanical Chamber of Commerce, four factors have an impact on the world's home appliance market and trade trends.
Consumer upgrades drive the development of the home appliances industry The main demand for household appliances growth is the popularization demand brought by the increase in the number of households on the one hand and the demand for renewal on the other.However, in recent years, the demand for updating has mostly focused on product innovation to meet the needs of higher life of people , Therefore, consumer upgrades will become the main driving force of the recent development of the world's home appliance market.
Intellectualization will promote the innovation of the rules of world trade.The functional innovation of home appliances is obviously slower than that of information and communication products, and has a big disadvantage in the innovation cycle and innovation category, which is also the share of the world's white goods market in recent years Relatively stable main reason.With the rapid popularization of intelligent technology in the field of home appliances, through product services to promote the digital service behind the product, so that household electrical appliances become interactive human-computer terminals, led the development of home appliances .Intelligent further this year Was established as the development direction of the home appliance industry.
Brand competition with trade protection increasingly fierce wind.With the gradual decline in the field of home appliances in Japan, China and South Korea enterprises continue to rise, the world's home appliance market, brand competition is increasingly fierce.Korean companies snatch the Japanese companies left in addition to the Chinese market Of the share, while Chinese enterprises through mergers and acquisitions, and gradually enter the core of the world's brand competition.This year's appliance industry 'High-capacity washing machine 201 survey' and so on three important trade protection measures behind the brand competition.
Chinese household electrical appliance enterprises to open a new starting point for globalization this year is the key year of the 13th Five-Year Plan, as the representative of the industry participating in the deepest degree of international competition, 30 years of Chinese home appliance business has accumulated rich experience in internationalization, from foundry To their own brands, from overseas to build factories to international marketing, especially as cross-border mergers and acquisitions in recent years continue to increase, China's household electrical appliance enterprises to seize the strategic changes in the pattern of the world's home appliance opportunities in major areas such as air conditioners, color TV brands made Share of breakthroughs, independent brand building, marketing system construction, international cooperation and mergers and other diversified ways will be parallel development of China's home appliance industry in 2018 will truly open the journey of globalization.
It is understood that in the forum on the day, the Electrical and Mechanical Chamber of Commerce announced the list of China's top 100 exporters of electronic home appliances, from color TV, air conditioners, refrigerators and freezers, washing machines and other industries 110 enterprises award-winning.