On December 25, the announcement of LeTV showed that LeTV Co., Ltd. (hereinafter referred to as "LeTV") planned to adjust its shareholding interests, and Rongchuang Tianjin Kairui Huixin Enterprise Management Co., Ltd. (hereinafter referred to as " Tianjin Jia Rui ') plans to increase its investment in the music industry, after the completion of the capital increase, Tianjin Jiarui holds 40.75% of the equity interest in LeTV as the largest shareholder.With the overall success of the music department took over the music industry, after the turmoil, Changed its name to the new music as entertainment video music industry how to rejuvenate?
After the renamed action frequently
In November of this year, the music video industry announced its intention to change its name to the new music entertainment renamed, the new music as the capital of the continuous operation of entertainment, and Lunar New Year stalls to a fantastic blockbuster << Qimen Dun Jia >> declared cat's eye data show that the current box office near the box office 300 million yuan.Nowadays, along with Tianjin Jia Rui promoted to the new music as the largest shareholder of entertainment, financial innovation department also took over the music as a whole.
According to Rongchuang China Announcement, Tianjin Jia Rui is the company through the contractual arrangements of controlled enterprises. Public information shows that Tianjin Jia Rui was established on January 9, 2017, the registered capital of 10 million yuan, the company's legal representative Wang Mengde. Wang Mengde is At present, Sunac China's executive director and chief executive of the capital increase is completed, the LeTV notice shows that LeTV Holdings (Beijing) Co., Ltd. held as Leslie shares reduced to 16.3592%, the company's second largest shareholder.
After the new shareholders are confirmed, New Music Entertainment will usher in a new change.Zhang Zhao, chairman of the new music and entertainment has previously revealed that from the 'movie company' changed its name to 'entertainment company', and strategic investors, financial innovation emphasizes the big entertainment Scene related.
It is worth mentioning that, prior to the influence of the music crisis, the new box office movie in 2017 is not satisfactory, investment produced "soul on the leather", "that a whistling youth" two The film is due to poor after the release of the box office and temporary withdrawal.
New business model to be tested
'In recent years, we have successively developed and operated several IP works in succession, including successful examples such as the' Little Era 'series and the' Bear Bears' series, but not every one succeeds in the operation of IP Need a process, our IP development and operation capabilities and experience are also accumulated in the building. "Zhang Zhao said that in terms of IP accumulation, there are currently over 100 IPs in the new music entertainment, the future will introduce more content cooperation The content partners are mainly two aspects, one is to cooperate with more IP operators and owners, on the other hand, cooperation with other companies, especially new retail is also an important direction.
Public information shows that at present, the new music and entertainment have been reached with the Chinese online cooperation to set up IP research and development and operation of joint ventures; and Reading Group reached dozens of IP industry chain development cooperation; and blue arc animation in the "Iron Dragon" derivatives Reaching cooperation with the Himalayas in the "Thorn Board" paid radio drama cooperation; Rococo became the "Qi Men Dunjia" derivative licensing partners; music and entertainment as the "sting" mobile game development and adaptation rights.
With a large number of IP, IP vertical operation will also be the future development of the new music as the center of entertainment, which includes vertical user operations and scene operations at two levels, that is, through an IP derived drama, games, animation and other content, With video, the Internet big screen reached the home user, and finally to the community, text brigade extension, the formation of multi-terminal scene operations.
The film also plays an important strategic role as the head of the entire IP ecosystem.'At present, there are many companies that want to rely on the Internet to make movies, but the performance is generally poor.After all, in the mobile Internet era, all additions must be based on Content. The Internet is a double-edged sword, you can score points in marketing, etc., but public opinion can not be manipulated, the film will not be able to spread a few days after the reputation will spread rapidly, the box office and IP follow-up development will be affected by this. For a company, it is still at the core of how to solidify its core business. This year, as a whole, LeTV has produced only a few excellent works in film and television, and LeTV has undergone frequent turmoil and has spread to video websites and television. A number of businesses in this context, the new music entertainment IP vertical operation will be faced with a big problem. "Music positive media director Peng Kan said.
'Recovery period' is a challenge
Music Video recently announced that the board of directors agreed to appoint Liu Shuqing as general manager of the company, while changing the company's legal representative Liu Shuqing. Liu Shuqing is currently appointed as director of Tianjin Jiarui, joined Sunac China in 2004, and from August 2007 to May 2017 As internal control director of financial management center and senior general manager of risk control center, there will be a new adjustment of LeTV as soon as the new CEO is established, however, damage caused by the previous series of turmoil can not be erased.
The deal has not yet been completed by LeTV since it started the merger and acquisition of LeTV in 2014. From January this year, LeTV Holdings will transfer 15% of LeTV's 15% stake to NT $ 1.05 billion Rexroth's point of view, music video valuation of 7 billion yuan, and 98 billion yuan compared with the previous, shrunk by nearly 30% for the new music and entertainment, the recovery period is also faced with numerous challenges.
'In the past music as a great eco-system, it is difficult to get through the interior of the new music video content in addition to the site, the big screen, in contrast, the pattern is much smaller, the internal integration is not difficult, but this requires a process of financing is not Difficulties, the main thing to do now is to resume business, but the recovery period is difficult to do. The company was badly injured. Almost every link has too many things to recover. Even harder and how can In a more open way and other companies. 'Zhang Zhao said,' In addition, including investor confidence, employee confidence, music as experienced such a big turmoil can restore the confidence to be established, these will be The difficulties we face.
'The film industry has a very strong gambling nature and can not judge the success or failure of a business based solely on the box office success of one or two films, but based on the current situation, it still needs a good piece of work to open the market.' ' think.
At present, the new music entertainment is also actively promoting a new round of financing.Zhang Zhao said, 'financing is not a problem, the priority is to restore business, building a good brand, commercial value model will be released, this process is not easy. What worries me is that if we were to act like a pure movie company, we would not know which day would be acquired by other Disney-like companies. While content is important and content is also a medium of IP, we need Have the ability to operate the Internet, but also have the ability to operate IP in order to build long-term industrial chain '.