Although the second half of this year, color TV makers to turn the tide, but too much deficit in the first half, has failed to break the bottleneck last year.Industry data that the Chinese market in 2017 sales of 48 million color TV sets, to maintain steady low-speed operation.Then, for the upcoming 2018 TV market, the prospects are optimistic? Competition pattern will appear what kind of change? And what will be the industry highlights? As the largest home appliance retail channels, Suning gives such an answer.
The trend of high-end big screen is still the living room ushered in the '7' era
"2017 China TV Consumption and 2018 Trend Forecast Report" pointed out that in 2017 consumers expect to replace the color TV size mainly between 50-60 inches, large size has become the color TV product positioning common ground.Suning big data show that in 2017 Color TV size growth significantly, 75-inch and above products increased 416.5%. It is estimated that in 2018, 75-inch and above products will continue the explosive growth trend, living room purchase standards into the '7' era.
In addition, the market is also accelerating the development of large-screen color TV .In December 2017, the BOE world's first 10.5 generation line in Hefei put into operation ahead of schedule. The production line dedicated to the manufacture of 65-inch, 75-inch panels, each glass substrate can be economically cut 8 65-inch block, or 6 75-inch panel than the previous 8.5 generation glass substrate utilization rate of only 60% of the market structure, there will be a significant increase in supply and cost reduction. Guangzhou 10.5 on behalf of the line put into production, the main direction is 65 inches large size products.Sunning TV official said that with the increase in production capacity, product costs decline, 65 inches and even 75-inch color TV consumption threshold will be greatly reduced, the big screen The trend is irreversible.
Laser TV explosive growth of 100 inches also have pro-price
Laser display technology began to be more and more mentioned by the industry in 2017. At the same time, more and more laser TV products appeared and the sales volume showed a blowout growth.According to the Ovid data, the sales volume of the domestic laser TV market in Q3 of 2017 reached 21,000 units, up 241% over the same period.
Compared to other types of TV to do extremely rare 100-inch laser TV can not only easily reach the level of 100 inches, but also in terms of quality has been from 2K into the 4K era, the display has greatly improved.Currently, Hisense laser TV has covered 80, 88 , 100,120,150 inch 5 large format segment, the display performance, sound effects and intelligent experience fully upgraded to meet the user's family of big screen audio and video products, all the scene needs.
Changhong 2018 first half of the planned 4K laser TV market, not only that, Sony, Philips, also said it will force laser TV.In this regard, Suning TV official said that in 2018, with World Cup marketing and upstream and downstream industry to jointly promote the laser TV The development potential worth the wait.
The value of online and offline high-efficiency convergence platform is further released
The responsible person of Suning TV pointed out that with the improvement of living standards, consumers are paying more and more attention to the sense of technology, service and art of color TV products. The role of 'low-cost driving consumption' is decreasing and meeting or exceeding the expectations of consumers High-end products make it easier than ever to open up the market, and big screens have become the new standard for high-end TV products, but product technology and consumers are always separated by the "last mile."
The Suning line full-channel high-efficiency integration mode is the key to get through this last kilometer.Suyen Tesco has 4000 physical stores, more than 2,100 outlets, through the transformation of high-end TV experience so that consumers High-end big-screen products visible and tangible, the sales can play a direct role in promoting. 2018, Suning will jointly open 50 Hisense laser TV experience hall, to provide users with a comprehensive product display, 'while buying side experience' Consumer scene.
Color TV industry in 2017, whether it is used 'winter' or 'depth adjustment' to describe, are memorable year because the giant want to jump, you must first squat - which decided in 2018, the color TV industry Will inevitably usher in a 'breakthrough' sexual moment.