Haier Europe and the United States consumers use the dryer for a long time. The United States washing machine and dryer ratio reached 1: 0.9, 1: 0.6 in Europe, the market has been very mature, the basic pattern of brand structure. Facing such a market environment, Haier Clothes dryers still stand a firm foothold in overseas markets.Compared to other brands OEM exports, Haier dryers adhere to a record overseas, with global brand capture local consumers.
In the Australian market in Australia and New Zealand two countries, Haier dryer is the only Chinese brand, but also the share of the first brand.According to GFK statistics show that the Australian dryer market has seven major brands, accounting for 90% of the local Haier Group dryer market share reached 32%, the successful defending champion.Its main thrust of the condensing dryer reached 32%, is the second share of nearly 2 times.
In New Zealand, Haier clothes dryer also delivered a good report card.According to the latest data show that as of July 2017, Haier clothes dryer in New Zealand market share of 50.4%, an increase of 7 percentage points in January, Occupy half of the local market.
To successfully enter the Australian dryer market, and become the leading brand, and Haier 's Trinity' s global strategy through the study of local user habits, Haier found that New Zealand consumers buy clothes dryer is very value for money, energy consumption, appearance. According to this demand, Haier main push-type dryers, covering 4KG, 5KG and 6KG capacity of each segment, saving up to two-star energy consumption, and its operational flow is also re-designed from left to right, more in line with local consumer habits In Australia, Haier is the main push condensing dryer, with reverse anti - winding technology, uniform drying, non - winding non - wrinkle, combined with washing machines for sale, to provide professional cleaning experience for local users.
In the domestic market, Haier dryer also known as a professional.While the domestic dryer market has just started, but with the upgrading of consumption, showing a high-end trend of development.Haier based on user needs, launched a special care for infants and young children Clothing SUNNY mini dryers, care of high-end clothing, heat pump condensate dryers and other products, recognized by the user.Among them Haier heat pump dryer can achieve 30 minutes fast drying, breaking the industry's fastest record, to provide users with Wash and wear that is easy to dry clothes experience.
Haier to explore 'one-man' model 12 years, has always focused on user needs, with a bottom-up innovation and ecological sustainability to meet the global consumer care needs, and create lifelong value in the field of dryers, Haier to create a real satisfaction As the most important task, the most professional users are asked to label their professional dryers. Meanwhile, experts said that the mode of "one man and one man" is becoming the next social mode and will surely be transformed for the development of all kinds of enterprises Bring "textbook" style of reference.