When asked "what can be used at home to improve the quality of life ?," Zheng Yijun, chief product manager of Midea Group's water heater division, said without hesitation: 'I especially recommend that you add a water purifier to your family To care, health, quality of life.
At present, the water purifier industry in our country has been rapid and steady development, the water purification market in 2017 will continue to grow at a rate of more than 30%, the market retail sales will reach 27.1 billion yuan, the market continues to expand. With water purification The gradual maturity of the industry, as well as consumer awareness of water purification products continue to strengthen the water purification industry will face product iteration and product popularization of the new phase of the move forward.
Recently, the Survey Report on High-end Consumer Appliances in China 2017 (hereinafter referred to as "Survey") released by the Top Prize Organizing Committee clearly pointed out that the high-end consumer electronics consumer attaches great importance to health and is willing to provide health products or Service pay, which means that as people's living standards improve, and people realize the health hazards of water pollution, more and more consumers will buy water purification products at home.
At the same time, the demand of high-end consumer groups will 'feed back' the water purification industry.Jia Dongsheng, general manager of China Yikang, pointed out that the biggest driving force of consumption upgrade comes from the pursuit of quality life by the mainstream population. New developments and growth engines have come to the fore, as well as a direction for product restructuring.
In terms of the water purification industry, most consumers are confronted with the following problems: small amount of water, waste of water, noise of machines, short service life of filters, space waste of space, etc. In this regard, Midea's high-end brands Foley has a say. It is proficient in the field of water purification, has accumulated a wealth of technical strength, trained thousands of top water purification technology professionals in the research and development process, by accurately capturing the core needs of consumers, targeted Such as the Beverly MRC1892A-600G, which won the red top award for this year's Top Prize Water Purifier category, is a petite example with large volumes of water, long filter life, low noise, Up to 75% at a water-saving rate of 3: 1, which is a product of the era of high water efficiency.It adopts the intelligent water-saving and anti-fouling system to abandon the chemical-type anti-blocking technology of silicon-phosphorus crystal and adopts innovative film-rolling technology and physical protection Blocking technology, the product has ultra-high water yield outside, but also not fouling it to bring users pollution-free, purely physical clean water life experience, the industry assessment that it can promote the water purification technology innovation and industrial upgrading Production Product
From the high evaluation of the Beverly G600, you can see the status of high-end products in the minds of consumers, at the same time, it also hit the 'health' pain points, the benefits can be imagined. Beverly insisted on the basis of continuous innovation and integration on the road of "high-end and health."
Owen cloud network chairman and president Wenjian Ping pointed out that China's water purification industry is in its early stages of development, high-volume clean water ceiling of the high potential for future development of space in the face of such an objective prospect, Beverly Eager to try, it is with technological innovation and technology integration, the formation of overwhelming advantages, create high-end products, technical barriers, firmly grasp the top leader in high-end water purification products, continue to lead the Chinese water purification industry.