In 2017, the overall growth rate of domestic air-conditioning industry is much higher than that of household appliances market, becoming the best performing household electrical appliance product of the year.
according to China E-News joint in the Yikang released "2017 China's air-conditioning industry report" shows that, In 2017, the retail sales and retail sales of air conditioners in China reached 57.87 million units and 1987.0 billion units, up 27.4% and 32.4% respectively over the same period of previous year. Both the sales volume and the sales volume hit record highs.
Air conditioning market in 2017 such a good market, first of all attributed to the hot weather, high temperatures came earlier this summer and high frequency, high temperature range is also very wide, so the weather characteristics directly stimulate the consumption of air conditioning. Second, the real estate market rebounded last year, reflecting the lagged effect of air-conditioning market, demand for new home renovation driving the air-conditioning market this year growth.Third, consumer upgrades led to the optimization of air conditioning product structure, become an important driver of new demand in urban and rural markets In 2017, the retail sales of air conditioners in the domestic market increased by 5% over that of retail sales, and the trend of high-end air conditioners was evident. The market share of smart air conditioners, air conditioners, high-end wall-mounted air conditioners and high-end counters increased significantly.
Participants predict that the air conditioner market will enter a period of adjustment in 2018 due to factors such as factory shipments, channel inventories, short-term weather and real estate, and the retail sales volume may decline.
In 2017, in order to meet the demand for consumer upgrades, air-conditioner companies aimed at consumer pain points in research and development, and focused on the development trends of intelligence, energy efficiency, health and comfort, and personalization of appearance to increase innovation investment and build differentiated competitiveness to lead the market development of.
Through "2017 China Air Conditioning Industry Report"It can be seen that the product structure of the air conditioner market will continue to be optimized in 2017. In terms of market-oriented air conditioner products, the penetration rates of inverter air conditioners and art air conditioners have exceeded 60%.
'The health of the air conditioning to become an important direction to enhance the quality and market demand. 'China Household Electrical Appliances Research Institute, said Lu Jianguo, deputy chief engineer at the meeting said the future goal of upgrading air-conditioning must be to solve the indoor air pollution, in addition to improving temperature and humidity, the air-conditioning also need to increase the protection of health and safety functions, such as solid gas pollutants , The introduction of fresh air to increase oxygen content, improve sound quality, sterilization antibacterial, reduce radiation hazards, to avoid secondary pollution.
At the same time, 'central air conditioning + central fresh air' consumption trends next year, Beijing Hao Ning, deputy general manager of Suning said at the meeting: 'As people on the energy saving, health, safety, smart air conditioners escalating demand, more and more Many consumers will consider home central air conditioning and fresh air system before renovating.
Suning Tesco big data show that the household central air conditioning in aesthetics, comfort, energy saving, stability and service life of many advantages, as well as the fresh air system and the central air-conditioning installation of the similarities and correlations, making the 'central air conditioning + central Fresh air 'market started quickly.Zhong Yikang forecast shows that the average annual compound growth rate of home central air conditioning in the next 5 years will reach 22.3%.
In short, in the next few years, with the promotion of consumption upgrading and urbanization, sales volume of domestic air-conditioners will maintain a steady growth and the average household ownership of residential air-conditioners will continue to increase.