This is the best and worst times. In 2017, some home appliance companies continue to move forward in the soul-stirring market, while others are almost on the wreck. Applying the words of Topone, happy business may feel the same, but Frustrated companies each have their own reasons, they either staged a farce of management infighting, or scandal deep insider trading, or into the quagmire of difficult restructuring ... ...
Next, look at their story.
Music defeat: step too fast 'pull the egg'
The worst loser in 2017 is non-Leviathan. "Wages and layoffs, assets freeze, employee stock instantly 'cleared', selling headquarters building, the Regal overnight become Laolai ... From a 'fire in the winter' Suddenly changed into a bitter cold wind bleak.
Earlier, Jia told the media that the music was too radical. 'The ecological strategy is correct, but the rhythm is completely wrong. It should be done step by step.' 'If the television is made, a cell phone is made, or a television is made, and the cell phone is not used It will not be like this now, and for three years, LeTV has become the leader in the industry but has not turned this potential into a strong competitive basis but has decentralized its resources.
Indeed, the original field is not stable and vulnerable to attack and erosion by rivals, but this time, LeTV chose to create new platforms such as mobile phones, cars, the chances of success is minimal.In addition, want to say something to those who suffer A sentence, the capital market itself is a big round of roulette, sitting on your pile today, he dice roll tomorrow, we play zero-sum game, laughing, there will be crying, it is impossible to smell the newcomer can not see the old cry.
Look still: pulled off the figurine face get out of class crisis
Earlier, there are still Shangxu staff broke the news online, 'see is still tearing off the fig leaf', 'Forcing employees to leave is not to pay', 'Nearly billion suppliers owe According to insiders, according to insiders, the operating conditions of Shangshang still have not seen any improvement, and the company is still in deep mudslides.
Seeing the current 'encounter' is not a case, but a microcosm of the entire Internet TV market, relying on content subsidy hardware, although it looks beautiful, but can not escape the reality of loss.Lack of effective supply chain, product manufacturing capacity is almost zero, Crisis of trust caused a vicious cycle, the content of homogenization of serious ... ... Internet TV failed to lead the industry to continue the change, but plunged itself into a survival crisis.
New fly: frequent changes in management company erratic
November 1, Henan Xinfei Refrigeration Appliance Co., Ltd., Henan Xinfei Electric Co., Ltd., Henan Xinfei Appliance Co., Ltd. (the three companies hereinafter referred to as the new fly) jointly issued a reorganization instructions, said "forced funding chain Pressure, the company currently only stop production ', and has been submitted to the Henan Xinxiang Intermediate People's Court on October 31, 2017 to restructure applications.
The changes in the industrial environment, the evolution of the market situation, changes in business patterns, the switching of product structure, the transfer of the competitive landscape and so on are all involved in the business which has brought a lot of trouble and pressure.However, these are just External conditions, the new flight in the moment the plight of the fully verified the fortress was internally compromised wisdom of this one.After the introduction of foreign investment, foreign policymakers do not understand the Chinese market, simply and crudely invested heavily in advertising with other brands, Speaking endorsements, the result led to the product did not upgrade according to market demand, which in the ten years of the Chinese white goods outbreak gradually marginalized.
As a 33-year-old home appliance brand, Xinfei had two short-term start-up after the start of production, and now after the third stop-loss can survive? It is generally believed in the industry, fall is easy, but then want to get up and keep up Large force is really too hard.
Whirlpool: a hand playing a good card pulpy
After experiencing high-level unrest, corporate losses, a mistake of making 200 million yuan of accounting errors, a warning from the Securities and Futures Bureau and a plunge in share prices, Whirlpool Chairman Jin Youhua will resign on December 29 and resign as director, chairman and director of the company Sixth Board of Directors strategy committee served as chairman of the post, does not hold any positions in the company.In addition to Jinyouhua, the last six months the company has five executives have resigned.
Whirlpool China has a good hand this card, while operating Whirlpool, Sanyo, Emperor degrees, Rongshida four brands, the tragedy is that the four brands seem to synergies, the actual fragmentation, there is no precise positioning. Finally, the four brands did not work together , But instead of creating a lofty emptiness.A good card but did not detonate in the Chinese home appliance market, eventually becoming the company's complex history left behind the 'burden.'
Electrolux: Acclimatized China
Electrolux's hard work and hard work over the past 30 years in China has not been matched by its global position and its return to match the expectations of the Chinese market, with Electrolux having neither the reputation of 'high end' nor Electrolux in the Chinese market. Brand, there is no outstanding sales in the crowded Chinese appliance brand attack attributed to dull, suddenly all carry on.
In order to reduce operating costs, Electrolux shut down a number of production bases in China and turned to the domestic appliance manufacturers to seek OEM cooperation, but many well-known domestic appliance companies are reluctant to 'OEM', and ultimately, Iraq Lex can only cooperate with some small and medium-sized home appliances enterprises, neither a strong product line, R & D institutions, nor the product sales channels, while marketing has not formed an effective system.In addition to Electrolux's own reasons, The rapid development of China's home appliance market has long been gone, which is undoubtedly Electrolux want to take advantage of high-end development is even worse.
Sometimes not necessarily to listen to the story of encouragement, to see these fatigued brands in 2017, may let us learn more ... ... who can reach the end with no conclusion, and more than a few companies , Can only be described as a temporary disappointment in 2017. Experienced the 2017 frustration, 2018, the future may be the birth of one or two heavy explosives?