Not long ago, 'Shanghai Meilan Golf Championship of the Year and Darth Vader Invitational to Sweden' was held in Shanghai. As the main title sponsor, Dustie, the leading brand in global air environment health treatment, showed the latest products on site And technology.
Dustie Sweden's Dustie brand image and the valiant and courageous performance of the contestants can be seen everywhere in the arena. In order to make the game even more enjoyable and challenging, Dustie of Sweden also held the 1st, 6th, 9th, 12 hole set Birdie, PAR, Near Pin, and other units priced nearly million awards, as well as hole in one awards celebrity audience for the hole 18. Tense schedule attracted the close attention of field players and media guests.
After the match, Darwin's Marketing Director in Asia Pacific Mr. Liu Jimin accepted an interview with reporters and answered questions about the development trend of the current net-free industry and the advantages of Sweden's Dresser.
Brand Mission: Strive to improve the indoor and outdoor air quality of users
From the empty net industry attributes of the enterprise point of view, there are large home appliance group and short empty net products, but also small household electrical appliance enterprises and empty net product, and Tatsu belongs to another category: professional air purifier brand. Specialization is its The biggest brand attributes.
Liu Jimin introduced to reporters: 'D'Alias has been focused on improving the quality of indoor and outdoor air quality, indoor air quality, including air humidity, air temperature and air cleanliness; the latest mask products to solve the customer encountered outdoor air quality As one of the points made by Mr Cheng Shoulun, our general manager at Dustie, in Sweden, the key to the air purifier is to clean the air out of each outlet.
Moreover, this sponsorship 'Shanghai Meilan Golf Championship of the year and the Swedish Dustie Cup Invitational' is also a showcase of Sweden's brand mission Golf as a health campaign, golf English name GOLF letter G implies Green O symbolizes oxygen L symbolizes the sun F symbolizes friendship The moral of GOLF is consistent with the original intention of Das Company to research healthy living appliances and create a healthy home living environment.
'In the future, we Sweden's Darth will also fund more golf activities, through the club and friends to promote the development and progress of health,' said Liu Ji-Min.
Core competencies: higher than similar product performance
It can be said that the current empty net market is still quite a mixed bag.Many unknown brands in order to seize market share, to give up the quality, to abandon the development of new technologies, and blindly pursue low-cost, gradually there has been an industry unjust Wind, greatly affected the normal and orderly development of empty net industry.
Under the inspiration of the brand mission of improving indoor and outdoor air quality of users, Datsun Sweden strictly demands itself in the product technology and constantly innovates and breaks through itself.
'We think there is not much room for future development of low-priced and low-quality products in the future.China's air purifier market is going through a long process of development, and we, Sweden's Dartei, pay more attention to product value and higher cost performance. Truly insight into user needs, solve user problems, the pursuit of more extreme product quality, to ensure that products can be used in extremely harsh environments. 'Liu Ji-Min said.
In Liu Ji Min view, in the future increasingly fierce competition in the air-net market, Sweden's Darth to maintain its core competitiveness, we must first of all continue to force the product.
First, the performance of similar products above Dartz won the core of the market; Second, leading the industry through leading technology trend; Third, through the experience of service-oriented sales through 20 service points throughout the country to broaden the market; Finally, through After-sales service to help consumers get a better product experience.
Through the above four elements, Sweden Darth has formed a good reputation in the industry and user groups and maintained its core competitiveness in the future market.
Patented two-way eddy current technology to achieve industry-leading
Mentioned above, higher than the performance of similar products is the core of Darton won the market.To reflect the Swedish Darth's empty net product, the most prominent is its patented bi-directional vortex circulation of dual-wind technology. Liu Jimin also specifically for Reporters conducted a presentation and analysis.
Currently, air purifiers on the market structure of the fuselage into the wind can be divided into 'box structure', 'tower structure', 'column structure', 'double inlet' four categories.
'Box-type' air purifiers are mostly used 'forward-forward' approach to air intake, the operation of the fuselage is not only a small amount of ventilation, uneven wind into and out of, and it is easy to dust on the floor around the fuselage , Not only can not effectively purify the air, but has become an accomplice of indoor air pollution. Not only that, but also the CADR value of a box-type air purifier is quite limited (up to 300-500 cubic meters / hour). Once beyond this range, it is easy to produce noise, affecting the quality of home life.
'Tower structure' of the air purifier, the biggest advantage than 'enough material' because such air purifiers are mostly thick single filter, so the body can be roughly filled with about 2kg of activated carbon, but even if In this way, it can not make up for its high power consumption, not environmentally friendly disadvantage.In addition, it is because of its filter too thick, making it had to be equipped with high-power motor, which undoubtedly increased the cost of the fuselage. Often, however, high-power motors are also affected by windage, and the CADR can not reach a high level (440 cubic meters / hour).
The most prominent feature of the column structure of the air purifier is the bottom of the cylinder filter is generally cylindrical, this compact design is mainly to increase the area of the filter, thereby increasing the life of the filter However, such air purifier has been Can not overcome the technical difficulty of noise, air purifiers mostly columnar structure of narrow air duct, so the fuselage into the wind is easy to produce noise, reducing the user experience comfort.
As represented by the Swedish Darth 'double into the wind' type air purifier, first of all most of the 'double inlet air, the upper part of the wind' structural design, in addition to using this unique design can speed up the air circulation and reduce the dead zone purification, More importantly, they are able to create higher CADR values (up to a maximum of 700 cubic meters / hour) .Secondly, most of these air purifiers only require one motor, so users do not have to worry about the problem of excessive energy consumption, Economic and environmental protection.
In addition, the greatest advantage of double-sided air intake is its CADR to noise ratio, which ensures lower noise while pursuing higher CADR values (CADR value easily crosses 200 cubic meters / hour in silent mode, which is exactly what other 3 into the wind structure is completely unmatched.) So when the user sleeps in the middle of the night, the air purifier can completely modulate the silent mode, both to effectively clean the air area can be comfortably comfortable sleep, serve two purposes.
This shows that there are drawbacks to either box-type, tower-type structure or pillar type structure, or the high CADR value can not be achieved or the high CADR value can only be pursued with a single high energy consumption and high noise At the expense of the two can not be taken into account the double into the wind structure is cleverly avoided these drawbacks, both to have a higher CADR value, and will not produce too much noise, double-edged sword, and ultimately in the structure of the air purifier stand out.
In the view of Liu Jimin, air purifying products are continuously integrating with other fields in the past two years, and in the future air purifying market, the products will also develop in the direction of high CADR (air purifying efficiency) 800 + CADR value, high wind speed, High filtration volume will continue to be sought after by the market content, purification, filter life, services will become the air purification industry new focus.
'In addition to the new national standard of CADR value, as well as the public are most concerned about PM2.5 removal rate, we adhere to a high standard of 0.3 or even less than 0.1 particles strictly ensure a high degree of filtration rate, so as to further protect the public health.' ' Dustie is very demanding on the filtration rate of very small particles and has been accredited by the Swedish Association of Asthma and Allergy.
The future: empty net market is far from saturated
After the winter of 2017, the overall air quality in the northern markets, represented by Beijing, has been gradually getting better. Sales in the air-to-air market have shown a downward trend, which has further accelerated the reshuffling of the industry. Many empty net companies have fought fresh air market.
In response, Liu Jimin said: First of all, the air quality in some parts of the country has indeed improved. However, there is still a long way to go before the World Health Organization specifies the standards for good air quality. Secondly, the domestic air quality is rather limited and requires clean air There is still a large base. Thirdly, in the areas with good air quality, the indoor air quality is often affected by cigarettes, dust, formaldehyde and other related requirements. Therefore, the air purifier market has not yet reached the saturation point.
'In addition, there is currently no new development plan for Darfur in Sweden, and we believe that the air purifier and fresh air system solve the two problems of' fresh air 'and' air quality ' No conflict.We will be through the mainstream market channels and find more and better product solutions to enrich indoor health furniture products category, do with the market differentiated products. '
For the currently hot smart home market, Liu Jimin said that Sweden's Dart will not give up the smart home market, and through different product lines to be 'smart'.
In the coming years, based on the actual needs of users, Dart will keep up with the trend and innovate to solve the problems in the process of users' use. It will also continue to broaden its product lines that focus on healthy living and increase products Type of scale, and building more R & D center to develop products, moving toward the brand mission of "improving indoor and outdoor air quality".