2017 is a year full of changes. From the beginning of the LeTV empire collapsed, Jia Yuanting the United States sheltered from the Japanese companies should be quality representatives of the large number of materials and funds for the fake, and then hammer across the purifier, There was a seismic shift in the technology industry in 2017. As the most common and frequently used home appliance in our life, great changes have taken place in 2017. Today we talk about the Chinese home appliance industry in 2017 Change it.
Consumption upgrade has become a trend
With the rapid social and economic development in the past two years, Chinese consumers have made huge improvements in their standard of living. As our lives become more affluent, our attitudes toward life have changed dramatically. The more consumers buy appliances, began to pay more attention to the quality of the product and whether it can give us a better product trial experience.And the previous keyword search in the highly cost-effective, durability and other keywords have long been cool .
High quality of life has become a consumer concern
With the middle class becoming the main purchasing power of society at this stage, consumers are increasingly demanding products of high quality that can provide us with a better product experience, so intelligent products with networking capabilities and even AI system Of home appliances in recent years a large number of occurrences.Through our 2017 appliance manufacturers product trends release trend, high-end products will inevitably bring networking, remote control and other functions, high-end products may be with the overall home Zhi-lian system Or built-in AI systems, smart appliances have become the development trend of China's home appliance market.
For smart appliances, whether owned or not used, after so many years of development, we may all have some understanding of it.Although smart home appliances after years of development, is still in its infancy stage, and consumers of its Attitude is very different, but there are still many users are very concerned about it.So, why smart appliances can become the current home appliances field, the most popular and consumers concerned about the product?
Consumption upgrade to become the driving force of China's home appliance revolution
First of all, it is the upgrading of the demand of consumers. With the development of life and society, the consumers have more and more meetings on the functional requirements of home appliances, and the relatively single functions of traditional appliances can no longer meet the needs of consumers. Moreover, these functions are relatively single Products can not meet the needs and consumption concepts of the middle class as the most important consumer groups at present, but also incompatible with the concept of quality of life that everyone is currently concerned about.Microsoft appliances can provide consumers with a better user experience and a better quality of life, More in line with the current consumer needs.
Second, in the era of rapid development of science and technology and the Internet, consumer rejuvenation trend has been very clear. The relatively simple function and relatively scattered usage scenarios of traditional home appliances do not meet the needs of young consumers who pay attention to using experience and are willing to try fresh The emergence of smart appliances to meet the multi-functional, intelligent control and the formation of home Internet system that allows young consumers to experience a more 'cool' life and more efficient and convenient user experience.
Smart home more in line with the needs of young consumers
Most importantly, Chinese household appliances have really entered the overseas market, as the world's largest home appliance producer, China's home appliance enterprises are much concerned by foreign consumers and other brands.At present, smart home can bring consumers a better experience Products have become the major battleground of competing major home appliance enterprises, therefore, the trend of smart home appliances is an absolute trend.
White market is obviously caught by surprise
I believe everyone in recent years, even if they have not been to the appliance store to buy things, through the overwhelming E-commerce ads and a variety of information can have a certain understanding of smart home appliances. So, we really feel that smart appliances are very useful Or, smart home appliances really can meet your needs?
The current smart home appliances to meet consumer demand?
The answer is obviously not at this stage, consumers want home appliances not only to meet consumer demand for the most basic products, but also should be able to provide consumers with a better experience and better solutions, so smart appliances As a new type of household appliances, smart appliances only a few years of development relative to the traditional appliance has decades or even centuries of history in the accumulation of technology, user needs analysis and practical products Sex and other core content there is a very big gap.
The current functional design of smart home appliances does not meet the needs of consumers
Smart home appliances in product design and development of the lack of intelligence in the case, from the development of smart appliances in recent years is also evident.For the traditional home appliances to increase networking capabilities, the mobile phone App remote control products will be classified as smart appliances, the case abound Yes; or add some seemingly very cool, but does not have any practical significance of the function that their products are able to change the habits of consumers is also a rare product, such as adding online video function for the refrigerator, add music for the water heater, etc. Functionality. Consumers may sound very good because of these features, or buy with a fresh taste, but when they get home, the actual usage of these 'smart' features is essentially zero, and these smart features do not improve the consumer's reality Experience, but will make consumers feel smart appliances just gimmick, selling expensive and useless products, and ultimately form a vicious circle.
At present, China's smart appliances do not form a complete home Internet system
Real smart appliances should be able to take the initiative to solve the problems we encounter in life, can significantly reduce our operational steps and operating hours, to form a system, a variety of home appliances collaboration so that consumers can really enjoy the smart home appliances Brought about by the change.At present, China's smart home appliances because of the incompatibility between brands and the overall low level of intelligence and other issues, and can not form a complete home Internet system, and the latter part of the product iteration has a very big flaw, can not So that Chinese consumers experience the real experience that smart appliances should bring to us.This phenomenon shows the Chinese home appliance market in the face of the rapid growth of consumer demand for use when the show by surprise and blind development.
Fortunately, however, with the continuous expansion of China's home appliances overseas, China's household electrical appliance enterprises have also realized that consumers recognize the importance of intelligent functions for their own business development, in 2017, we have seen a lot of very good design smart home appliances Products, intelligent development of China's home appliance market has begun to change the benign.