Miss Dong, 63 years old.
After confirming this figure is not wrong, I was really surprised, because Dong Mingzhu photos from the point of view also appears to be about the age of 50. Ordinary women in their 60s, have long been retired at home, safe and old age, few still struggle In the workplace, but few such as entertainment celebrity endorsements ads, fierce brush in front of the public sense of presence.
Miss Dong can not only do so, but also very persistent.
You say I have not seen this picture I do not believe
▲ Gree phone boot screen
Some people say that she narcissism, looks like Xifeng, more people say it 'spicy eyes.' Some reporters asked why Dong Mingzhu must personally endorse her sheer reasoning, and no convincing.
We have reason to believe that a mature entrepreneur will not casually make such an act, then the motivation behind her in the end? Everything may have to start from scratch.
Father and son struggle, survive
Let's take a look at Gree's shareholding structure in 2005.
It can be seen that the parent company of Zhuhai Gree Electric Power Co., Ltd. (hereinafter referred to as Gree Group) is Zhuhai Gree Group Company (hereinafter referred to as Gree Group), while the actual Gree Group is Zhuhai Municipal State-owned Assets Supervision and Administration Commission directly under the In other words, Gree, is a 'state-owned'.
Wu Xiaobo recorded a heavy history in the book entitled "Three Years of Encouragement." This history confirms that "the better the state-owned enterprises do and the faster the leadership of enterprises will die."
Chinese entrepreneurs, especially Chinese state-owned enterprises under the background of the harsh situation, often outsiders is hard to imagine.In the ruthless elimination of market competition, corporate governance must follow the laws of the market, in accordance with the modern enterprise management concepts and systems Act, the more outstanding enterprises more so, and this precisely with the administrative logic of the state-owned management system, the formation of irreconcilable contradictions.And this irreconcilable conflict, the ultimate is often the decadent enterprise, or entrepreneurship Future and freedom end at the expense.
Li Jingwei of Jianlibao, Zheng Junhuai of Erie, Chu Shijian of Hongta Group and so on, those famous entrepreneurs, one after another in jail, jail.
Even though Gree Group's 90% of its profits have been contributed by Gree Electric Appliances for many years, the leaders of Gree Electric Appliances are also in similar proportions.
From 1991 (the founding year of Gree, formerly known as a small air-conditioning factory Haili, with an annual output of air-conditioned 20,000 units.) By 2003, Zhu Jiang Hong and Dong Mingzhu management under the Gree from a modest air-conditioning small factory , Has become a leader in the domestic billions of billions of domestic air conditioning industry leader, and firmly occupy the leading position so far.
Son out of interest, this is a good thing .Ni elders mind too much, want to fill the gap, 'father and son's fight' is inevitable, there will be no peace home.
During this period, Gree Group, as a parent company, conducted disorderly diversification and investment in real estate and many subsidiaries. Some subsidiaries, such as Gree Small Appliances and Gree, point to the same target customer groups, not only using Gree Played out of the Gree brand, but also with Gree potential competition.Generally speaking, the eldest son opened a sale to make money, the profit filial Lao Tzu, Lao Zi scattered flowers everywhere, let the other chaotic open shop, With the eldest son hit the font size to open Lee Gui Li Li Gui, who placed in the heart are blocked.
To this end, both father and son for years of scramble, Zhu Jiang Hong repeatedly proposed to the Group to shrink the Gree brand use, Gree Gree Appliances, small appliances and other diversified businesses were repeatedly rejected.
By 2003, 'father and son turn their backs' to the point where they are tense. The financial reporters representing Gree Group's position made a public statement and Zhu Jianghong, the chairman of Gree Group, was Chu Shijian's style. However, In the fourth year, the dispute between father and son has become a 'power of the whole nation' trend, that is not desperate is from, overlooking the eldest son, no obedience, bar window career is not impossible!
In the case of such a sword, Zhu Jianghong caught in the threat of 囹 圄 and dirty water on the moral character attack before, with high tenacity and stubborn perseverance to withstand the pressure, after all, to maintain the independence of Gree. Not to discipline, then sell, Gree Group, relying on holding half of the absolute majority shareholder status, decided to sell Gree power to the United States Carrier, despite the numerous lessons learned, the sale of outstanding national enterprises of foreign enterprises, not a good end , Which still can not change the SASAC, Gree Group will betray Gree to foreign-funded enterprises determination.
The foreign-funded enterprise is Carrier, which is the world's largest supplier of HVAC and refrigeration equipment and the acquisition of Gree is of great significance to its opening up in the Chinese market.
For the acquisition of Carrier, Gree struggled a lot, and Zhu Jianghong repeatedly expressed his objection publicly. However, with eggs, 'the end of July 2005, the smugly-struggled Carrier Group plans to enter Zhuhai, Gree, to conduct pre-acquisition due diligence. Until this time the municipal government only revealed the relevant acquisition plan to the management of Gree, the latter's shock and conflict can actually be imagined.
Truly saving Gree from being betrayed by foreign nations and dismembering the fate of frozen possession is the SFC's piece of stock reform opinion on split-share ownership and implementation of 'full circulation' - although this opinion is not directed against Gree.
So unexpectedly, Gree was kept.
▲ 2006 equity structure
Ten years of hard work unusual
In 2006, after a difficult game, Zhu Jianghong, chairman of the party committee secretary of Gree Group, holds an umbrella for Gree, becoming the strong backing of Dong Mingzhu, eliminating her worries and letting her concentrate on dealing with the enemy on the market .
However, at this time, Zhu Jianghong is 60 years old. No matter how much he is willing to stick to this position, his time is limited.
In 2012, Zhu Jianghong, who had been in the Gree Group's bridgehead for six years, retired. Dong Zhuzhu took over Zhu Jianghong's baton as a result of Zhu Dongping's strong foundation. However, she was only appointed chairman of Gree Group and Zhuhai SASAC still controlled the key personnel arrangements for Vice Chairman, President and Secretary of the Party Committee, and immediately surrendered Zhou Shaoqiang as president and party secretary of Gree Group.
At the very beginning of the new round of struggle, no one had expected that the transition would come so soon.
January 2013, 'Chaoyang masses' exposure Zhou Shaoqiang spending in a local luxury clubhouse public consumption, only drink 12 bottles of red wine, including Latour, Obiang and other wines, a total of up to seven or eight million. Zhuhai SASAC Commission for Discipline Inspection said after the survey that night only drank six bottles, and the other six empty bottles 'learning the knowledge of red wine'.
This theory came out, uproar in public opinion, Zhou Shaoqiang by some users nicknamed 'learn wine brother'.
On February 5, Zhou Shaoqiang was suspended for reflection, and on February 28, he was relieved from all his tasks at Gree Group Co. In March, Zhou Shaoqiang was criticized by the Central Discipline Inspection Commission for his name.
Dong Mingzhu should be a long sigh of relief it, no one knows, if not weeks of bad luck, the situation will be like.
Nevertheless, with the departure of Zhu Jiang Hong, Gree team of native management team on the stability of corporate control has been cracked around the group president and Gree chairman of the seats in the scene of this competition show that 20 years of ' The dispute between father and son 'is not over until now, and it will be very hard to find a complete solution in the foreseeable future.
As holding only 0.74% of Dong Mingzhu, even with no doubt will support him Zhu Jiang Hong, but also holding a total of 1.5%, if calculated as Beijing Jinghai Guarantee Investment Co., Ltd. (Gree second largest shareholder, by Gree Core dealers jointly set up, should also be Dong) 8.91%, a total of just over 18.22% of the largest shareholder Gree Group half.
Unlike Zhu Jianghong, Dong Mingzhu is a more thorough entrepreneur. She does not have the status of SASAC cadres originally owned by Zhu and will never get acquainted with the role of party secretary of Gree Group, and certainly not within the same ownership as Zhu's Relation network, at the same time, in qualifications and positions in Gree, she was slightly inferior.The eldest son resigned reluctantly, the pressure of the top two people, only Ms. Dong carried alone.
In order to prepare for any counterattack possible at any time by SASAC, Dong Mingzhu must have a high-profile endorsement, must have visibility and exposure, and must be bound on behalf of Gree Electric Appliances and Gree Electric Appliances Only in this way can executive powers in the country be allowed to cast their own accord in order to gain sufficient third-party support in the necessary contention of control over the ability to summon the white knight when necessary.
I believe many of my friends who clumsy Miss Dong's clumsy endorsements may have overlooked or never realize that the entrepreneurial backgrounds of Chinese state-owned enterprises are facing such a harsh living environment that all their decisions are complicated Caught in the struggle made.If we deviate from the specific social context and background to evaluate the decision-making of these entrepreneurs, this evaluation certainly must be superficial and can not be claimed.
I support Dong Mingzhu's advocacy efforts every time I see the Gree on advertising, can not help but think that Ms. Dong Mingzhu is in a way difficult for outsiders to understand, to prepare for the coming battle.
Smoke has never been dispersed, she is trying to keep Gree from turmoil, decadent, and even destroyed.
Internal problems
Now, when the time has come to pull back, Ms Dong Mingzhu, 63, has to face one thing - retirement.
It can be clearly seen that in her 2016 annual report released by Gree, it clearly shows Miss Dong's term of office until May 31, 2018. Since Miss Dong's birthday is in August, she is still 63 years old by then.
In accordance with the provisions of the Central Organization Department and the SASAC, in general, the central government-led retirement age is 60 years, depending on circumstances can be relaxed to 63. 60-year-old is the normal retirement age led by the central enterprises, central enterprises deputy chief of leadership basically implemented the ' 60-year-old retired 'system within the hard bar', the basic point is to retire a lot of central government leaders retired also implemented the '60-year-old retirement' requirement.
Depending on what conditions can be relaxed to 63? If the central enterprises into the list of 52 key state-owned enterprises, then the level of the enterprise is 'deputy ministerial', its chairman and general manager and other leading cadres is the 'deputy minister' , The retirement age is generally 63. Although more than 100 state-owned enterprises under the State Council SASAC are supervised, these 52 are called "state-controlled key state-owned key enterprises under the central management that affect national security and the lifeline of the national economy."
There is also a case, if not in the list of 52 companies, but if it is the world's top 500, then the number one leader in the retirement age will generally be extended to 63, provided that the management of the person in charge of the organization level and ability to be recognized by the organization , But also basically get recognition of all sectors of society .Generally speaking, the organization felt he did well, complain and report him not too much .If all aspects of the report is not good, letters are soaring, then 60-year-old is generally his retirement age.
Today, Ms. Dong Mingzhu has arrived at the red line of 63 years old. It is a very big doubt whether I can postpone her retirement to the age of 66 like his predecessor, Zhu Jianghong.
As early as October 2016, Zhuhai SASAC appointed Zhou Lezhuo to succeed Dong Mingzhu as chairman of Gree Group, and as a result, Dong Mingzhu would have difficulty exerting influence in 2018 when Gree Group recommended Gree candidate as a director candidate.
On the one hand, Dong Mingzhu lacks the same institutional relations as Zhu Jianghong did. On the other hand, Gree Group grasps the layout in advance and its intention is well known to everyone.
foreign aggression
Dong Mingzhu raised its stake in Zhuhai Silverson in connection with the acquisition of Zhuhai Silverson at its shareholders' meeting in October 2016. As many Gree Electric shareholders are not interested in Zhuhai Silo and cross-industry manufacturing of new energy vehicles, In this case, Dong Mingzhuo cursed Gree shareholders: Gree did not defaulting on you!
Although Dong Mingzhu in December 2016, ultimately, as a personal stake in Silverstone, but also conceal the fact that the failure of the acquisition.
In contrast, in November 2016, Midea spent nearly 30 billion to buy KUKA at any cost, spending almost 20 billion more.
According to the U.S.-established strategic plan, it is likely that KUKA will exceed its target of 4 billion to 4.5 billion euros in revenue by 2020, of which 1 billion is expected to come from the Chinese market.Industry observers believe that once the U.S. acquisition library With the card in place, KUKA's revenue in China is expected to show 'geometric growth.'
Gree is unable to swallow silver silo, so Miss Dong on the small and medium shareholders soared Gree is not owe you how traginess behind the tragic is actually helpless, even though Miss Dong own more than the beauty of a section of business management level, but a clear corporate control One of the power to make everything sad.
Domestic double the world's first market share, Gree almost touched the ceiling.
It is clear that China has made a road map for the key areas of 2025. Only 10 industrial robots (18.910, -0.34, -1.77%) and new energy vehicles are the two routes through which Gree can grasp the background of the large-scale economic restructuring in China. Once the two channels are blocked, Gree may be just an air conditioner and will continue to make money. However, with this loss of great potential, Gree will lose its strategic turnaround from good to great business.
The other direction of Gree to seek transformation is the mobile phone.
In doing this phone, Gree Dong Mingzhu told us what we just insist. Since listing in 2015, Gree mobile phone sales can be extremely bleak, but 'Miss Dong' has never stopped ... ...
At a recent business leaders 'annual meeting, Dong Mingzhu said:' Many people want to take a group photo with me. I would also like to have a group photo with you. However, I am a little angry because the phones we took when we took pictures were not Gree Greeners Mall can buy, can you support me?
So generous to express my hope that everyone support their own products, this courage also only has a 'business lady Iron Mistress,' said Dong Mingzhu was available, but on the other hand, this is Dong Mingzhu helplessness and sad.
Nowadays, the main business of Gree is air-conditioner, small household appliances, etc. However, it is clear that the smart phone has become the most important entry point for the moment when the mobile Internet is fully implemented. Dong Mingzhu has been trying to make a difference in the smart phone.
So far, Gree has introduced three generations of mobile phones, is the sale of the third generation of products, targeting high-end, priced at more than 3,000 yuan, but sales are far less than Dong Mingzhu's expectations. More than 50,000 units, which also count on the end of year awards given to employees and strong sales to suppliers offset machine.
Talking about the Gree cell phones donated to employees, Dong Mingzhu's gas will not hit a .. It is said that this year's annual meeting, each Gree staff are free to get a Gree mobile phone second generation, the thought of allowing employees to experience, feedback, I did not expect a lot of staff to change hands on the cheap platform to sell fish.
It is said that when Dong Mingzhu know this, but also requires employees to sell the phone back to buy, the attitude is still hegemonic: 'I just one sentence, that is mandatory how? You are my staff for any reason not to use me Of the phone, you have no confidence in their products, based on what the market recognized.
In fact, for her cell phone, Miss Dong has been very fanatic.Remember that the phone was not yet available before the start of Dong Mingzhu hard advocacy. 'Gree cell phone minutes to get rid of millet' kind of remarks frequently Speaking from her mouth, really enough to tempt everyone's appetite.
Subsequently, such as 'Gree mobile phone is better than Huawei', 'do not buy Gree is unknown goods', 'Huawei first, Gree second' and other amazing quotations are from Miss Tung's mouth.
However, Jingdong already know everything, a 'comment 90+' opened the Gree cell phone underwear.
Miss Dong
Ms. Dong Mingzhu, who has spent 30 years since she was widowed at 30, has always regarded her career as the most important and has not remarried so far.
Over 12,000 days and nights, I do not know how she came over. As a man, I sincerely admire Miss Dong.
Wish her, also bless Gree.
A poem (Author: Zhang Fang), Jiehuaxianfo.
Miss Dong, you have worked hard for you.
But you, like them, became Jianlibao.
Miss Dong, your arm can destroy everything.
But beat the government, stout legs.
Miss Dong, you still have a field of undetermined winner.
Do you still remember playing a bet with Lei Jun?
Miss Dong, power gains and losses come and gone.
Just because you always do not understand the muffled.
So those have become real, Miss Dong
This is a big business full of stories.
Become a wolf, but her shotgun around all.
This makes me feel desperate, Miss Dong.
So those have become real, Miss Dong.
At this point you have to make no choice but to say goodbye.
The recent strong women, are not so peaceful.
Goodbye, Miss Dong,
Impatient it, Miss Dong.
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