On December 22, Yang Jie, General Manager of Industrial Online, pointed out in the report of "New Development, New Opportunities and New Pattern" that the market will continue to rise in 2017 after the leaping growth of the air energy industry in 2016. It is estimated that in 2017, Market sales will exceed 10 billion mark, soared to nearly 13 billion, the number will reach 1.7 million units.
Heat pump industry scale billions of dollars, Haier highest increase
Driven by the policy, the air energy industry ushered in unprecedented opportunities for development in 2017 and the scale of the industry achieved explosive growth, but the greater the chance, the more intense the competition. In 2017, all brands generally ushered in high growth and the current heat pump market TOP3 brands are the United States, Gree, Haier, Haier, where the most rapid development, rapid rise in just a few years.YeKang data show that in 2017 Haier air water heater share accounted for 47%, according to the industry online statistics , Haier air heater to achieve the full range of domestic hot water, commercial hot water and heat pump heating in three areas: household hot water increased 42%, commercial hot water increased 88%, heat pump heating up 669%, is the industry growth Several times or even several times, including home-based machine is to achieve subversive breakthroughs, is expected this year aspirations industry market.
Thanks to the early layout of the market, Haier Air, with its first-mover advantage, was able to achieve fruitful results in the market battle in 2017 and won numerous bidders in Beijing, Tianjin, Hebei and Shanxi respectively. Not only the installation of "coal-to-electricity" , Greenhouses, schools, hospitals, coal and other commercial 'coal to electricity' bid number also increased significantly.
The market potential continues to release, user experience is the key
In addition to Beijing and Tianjin, the northern coal-to-electricity market in Shandong and Hebei will continue to be released by 2018; commercial heating, which is developed in parallel with the reform of household coal, will show more potential than residential heating; the application of the heating market in the south Being effectively stimulated, the air-to-heat pump will be the key driver. The hot water project market, the heating and cooling market, the drying market and other segments will also create new opportunities in the heat pump market and the market potential will continue to be released.
According to a special study found that the pain point of home heat pump users is poor heating efficiency and low efficiency, low winter temperatures, household heat pump water heater outlet temperature is reduced, the use of a few years after the heating rate will be slower and slower in commercial In terms of hot water, users in different regions such as hotels, hospitals, factories, schools, bathing centers, etc. have different requirements on hot water, and pain points of users tend to concentrate on water temperature too low and electricity consumption in winter, In the field, whether it is residential heating or central heating for large, small and medium-sized public buildings, it is plagued by problems such as low temperature can not be operated, small heat of a single mechanism, insufficient temperature of low temperature water outlet, etc. Based on this, the next step is to continue to seize the market Opportunities, pain points to solve the industry, to improve the user experience is the core.
December 22, 2018 strategy conference, has always been based on user needs-oriented Haier air-water heater released to the public domestic hot water, commercial hot water, heat pump heating the latest three major areas of product lineup, these new products aimed at 10 categories Subdivision of the user's deep needs, its "two highs and twos," the characteristics of the air to the market benchmark.
Main 'two highs and twos', Haier air can have obvious advantages
What is "two highs and twos"? Two high temperature, high energy efficiency.
Haier introduced a new generation of 2018 high water temperature air water heater, using a stepless intelligent control full DC inverter heating system, intelligent control technology through full condition, real-time detection of machine temperature and water temperature changes, automatically matching the best frequency to achieve the best Operating conditions, while equipped with full DC inverter compressor, the operating efficiency increased by 10%, COP up to 6.0, higher than the national standard of nine levels as much, so whether it is water-rich summer, or hot water temperature demanding Winter, can match the most energy-efficient mode of operation, no longer have to worry about the electricity bill.
Haier heat pump commercial hot water products with CO2 frequency conversion of high temperature direct heat technology, efficient heating 90 ℃ hot water to ensure low-temperature operation at -25 ℃, the overall efficiency of 5%, at present the technology has been 80% Area is applied, the effect of high temperature water bath will be extended to ultra-high temperatures in the field of bathing.
Two low temperature, low noise and low noise.Haier new generation of heat pump heating products using twin engine supercharger heating system, Haier air can be combined Hanzhong Seiki to create a new generation of products, -35 stable operation of its unique shunt motor Cooling technology to achieve stable operation of the motor, the new single-stage two-stage enthalpy efficient heating technology can improve the compression efficiency of 5% and increase the cavity utilization, and the whole heat exchange technology is to achieve a heat transfer area increased by 20% Heat transfer efficiency increased by 10% of the effect of a single machine can heat 535kW, 70 ℃ high temperature water, and to ensure that the extreme environment of 35 ℃ stable operation.
In terms of noise, compared to the traditional air to 50 dB of operating noise, Haier one machine running noise as low as 40 dB, to achieve the library-like quiet effect.It is understood, Haier uses a new generation Sleeping mute noise reduction system , From the mixed-flow mute air supply design, flexible pipe noise reduction design, fully sealed ultra-quiet design of three aspects of technological innovation and optimization, to fundamentally reduce and control the noise source.
Five black technology, leading the industry into a high water temperature era
In addition to stepless control of the entire DC inverter heating system, CO2 frequency conversion high temperature direct heat technology, dual engine supercharged heating system, Haier heat pump released five big black technology and double plus low temperature heating system, intelligent self-cleaning system.
Double plus low-temperature heating system through low-temperature strong pressure heat pump compressor, R410a environmental refrigerant to enhance pressure resistance and low temperature performance, and the use of full-dimensional superconducting heat transfer system 2.0 to increase the heat transfer area in the working environment as low as -15 ℃ The environment can still be normal operation, and to ensure that heating efficiency increased by 50%, so that users no longer have to worry about the cold environment can not be a normal bath. Intelligent self-cleaning system through the use of cold expansion technology, the whole case of intelligent cream technology and sapphire Layer, 20 minutes to achieve frosting and cleaning work, self-cleaning technology can heat the summer heat decay rate was significantly better than ordinary air to water heater, even if the use of more than ten years can still guarantee that 80% of the heating efficiency than ordinary products Increase by 45%.
With Haier Group's platform advantages, Haier Air has now completed the global R & D layout: the United States, Italy, Japan, Shenzhen, China and Qingdao, China's five major R & D center, and Haier Air Energy & Hanzhong joint development laboratory, Haier & Joint development laboratories, which is the reason behind the birth of Haier air technology to five big black, but also Haier air can achieve cornering overtaking the inherent strength relying on these black technology, Haier successfully lead the industry into a new era of high water temperature air energy.
According to the "Winter Heating and Heating Planning in Northern China", after five years, clean energy will replace 150 million tons of scattered coal, and the proportion of central heating and clean heating will reach over 50%. As the goal of national reconstruction progresses, the scale of the air energy industry in 2020 is also expected Breakthrough 50 billion, while Haier air can 'bring two highs and twos' to bring the comfortable user experience, will also lead the industry to achieve rapid growth.