In the early morning of December 25, the 2017 China OTT Industry Development Summit, hosted by the data correction on Friday, was held in Beijing. According to the reality of the data being corrected, it is estimated that by 2020 smart TV stocks will exceed 280 million units, accounting for nearly a market share of nearly 60%; smart TV arrival rate will gradually rise to 70%, the use of time in more than 50% of the big screen; traditional TV reach rate gradually dropped below 50%, watch time will drop to 40%, smart TV ads and users Pay more and more accepted by the user.
In 2017, OTT advertising revenue reached 2.3 billion yuan, an increase of 130% over the same period of last year, including 1.6 billion tiles, an increase of 70%, 460 million starts, an increase of 20% over the same period of the previous year, and the other 240 million with a year-on-year increase of 10%.
On the smart TV, users have diversified options for watching TV. The optical video APP has 2500+, occupying 71% of the OTT on-demand traffic. The TOP4 video and the tail all divide the traffic dividend by half.
Among them, the scale of Tencent TV coverage is 4300 + million, accounting for 11.8% of users. The coverage area of Galaxy kiwifruit is 4100 million and the number of users is 13.1%. The coverage of CIBN cool meow film and television is 1600 million and 5.6% respectively, accounting for 5.6% %, Mango TV coverage size of 1400 + million, the user accounted for 8.9%.
At the same time, users are also not limited to watching TV. Television has been given more imagination by the new age technology. The living APP3200 +, APP3000 + for games, APP2800 + for education and 240+ for distribution platforms, but in general, vertical applications User habits have yet to be cultivated, or that the attractiveness of users to users remains to be explored in depth.
According to Gozendata, education usage is relatively high-active and high-frequency, predicting that educational applications will be the next tipping point for smart TVs.