For the e-commerce brand from Tencent resurgence came pat, Liu Qiang Dong how many still obsessed.
Jingdong recently officially released the 'pat second-hand' brand, resurrected has been disappeared for a long time patting.
You know, this once confrontation with Taobao but eventually suffered marginalized brand, once carrying the Jingdong and Tencent C2C market again e-commerce ambitions.
However, some missed opportunities in the Internet market is really missed.
October 2014 reloaded on the pat network, although with the Jingdong e-commerce genes and Tencent's WeChat and mobile QQ and other traffic resources, but still failed to control the C2C market has dominance Taobao dumped much water.
As a result, Liu Qiaodong announced in 2015 that the dual 11-key port of call will halt the seller's service of the pat network because the C2C model can not stop the fakes.
But at the same time, Jingdong took the pat on the second-hand trading platform, but just six months later, in April 2016, Jingdong closed the pat-second when it announced a complete shutdown of the pat network.
According to Jingdong's argument, the new pat second-hand operation will be based on the platform of thinking, the integration of recycling, testing, re-processing, sales and other reverse supply chain resources, the Jingdong Union Ecology expanded to second-hand goods trading.
Jingdong think the characteristics of the new pat secondhand has three: First, the identification of second-hand goods, and second, the renovation of goods, third is to use Jingdong own distribution logistics.
In other words, a second-hand goods released in the platform, built-in automatic valuation system to help users understand the commodity prices will be Jingdong logistics pick-up, North Canton and other cities 125 before 15:00 pick-up the same day, Other cities pick up the next day, give the goods appraisal.
From this point of view, although the Jingdong side does not directly benchmarking, but now second-hand pats are indeed eating fresh fish and spinning cake.
The reason is very simple, with the transaction process and testing and evaluation system is becoming more mature, personal idle market has been enlarged.
According to QuestMobile's Report on Used Transactional Industry, as of the end of 2017, the number of second-hand idle trading users in China was close to 40 million. Among them, turn around and idle fish accounted for more than 90% of the market.
Specifically, the monthly idle fish users 19601000, ranked first, turn the monthly active users 17.47 million, followed by the free fish Alibaba launched idle trading platform, transferred by the 58 city launched this year 4 Tencent received 200 million US dollars investment.
But before the Jingdong second-hand business even test the water is very low profile.
In January of this year, Jingdong had second-hand trading platform on the line 'Jingdong excellent product', the specific domain name is called 2.jd.com.
Although at that time in the quiet test of the water phase, but at that time Jingdong Mall page you can already see second-hand related products show good.If you search the iPhone in the Jingdong page, the lower right corner of the product list will display 'second-hand Goods' words, click into, you can buy different color and price of second-hand iPhone. And this time, 'Jingdong Youpin' has also been integrated into the new pat second-hand business.
Why did not dare to let go beforehand? Jingdong in fact the biggest concern is from its own business identity.
Self-starting Jingdong in the field of 3C occupy the absolute superiority of the electricity market, but behind this advantage, due to 7 days no reason to return the problem, Jingdong every day a lot of return orders.Many consumers are curious, their return Where the goods finally go, for which there are still questions Jingdong is 'secondhand' sound.
The 3C products, especially mobile phones, is now the most popular second-hand platform existence.
Turn around the data provided is that in August this year, the turnover of the revolving platform reached 2.48 billion, of which the mobile phone business accounted for 31% of the total volume of the platform, is the largest business segment, the volume of transactions increased by 316% .This year alone In the second quarter, its platform mobile phone transaction volume reached 2.1 million.
That is to say, although the second-hand business of Jingdong and the business of Jingdong Mall are two completely different business lines, Jingdong has not dared to make second-hand business for a long time under the question of 'Secondhand East'.
However, second-hand market is now attractive enough, with the old rival Alibaba's leisure fish and turn around business bigger and bigger, Jingdong now no reason to give up the market.
After the official launch of the new pat second-hand, the problem left to Jingdong is, do not affect the reputation of Jingdong Mall circumstances, do a good job with the original mall business convergence.