Positive end of the year, Meizu is experiencing a 'negative storm', and this 'negative storm', in the end how many facts and confusing the number of sensational 'facts' is unknown.Recently, Meizu two divisions 'Heads' formally opened the mystery of Meizu 'rumors' in the interview.
An exclusive drop in sales rumors
Meizu rumors for a gust of wind like a brain all down one side of the December 11, Meizu Technology released a new round of organizational restructuring and personnel appointments, different from the last structural adjustment, a lot of outsiders It's rumored to be attributed to a drop in sales.
According to the rumors of a decline in sales, Meizu accepted the media interview, but also announced this year's handset shipments.According to the statistics of the Ministry of Industry and Information Technology, overall shipments of smartphones in the first 11 months of 2017 decreased by 9.7% Mobile phone brands are facing this huge market pressure, Meizu released official data show that in 2017 handset shipments close to 20 million units in 2018 Meizu will continue to expand the scale of double-digit growth rate.
At the same time, Meizu PRO7 is also 'sales' bad news. Meizu PRO7 diving, sales led to poor Meizu sales executives quit.To this end, Meizu senior vice president of science and technology Yang said the current Meizu PRO 7 series activation much better than Meizu PRO6 Plus, although the specific sales did not disclose, but said there is no inventory pressure.
It is reported that Meizu is currently building a new generation of high-end machines, according to the previously disclosed Huangzhuang packaging '15' point of view, this product will be celebrated 15 years Meizu launched.
A group of figures broken loss rumors
For the Meizu rumors, not only for the decline in sales appeared bad song, profit and loss for the Meizu also has a lot of gossip.After news that Meizu loss of more than 1.3 billion yuan, and with this year's high-end mobile phone Meizu PRO 7 large diving.
It is reported that at the beginning of this year, Meizu announced that its total mobile phone sales in 2016 exceeded 22 million units, up 10% from the 2015 sales volume and achieved a turnaround in 2016.
And in the recently announced Meizu Financial Report is clearly announced this year's profit and loss situation, Meizu sales this year more than 20 billion, an increase over last year in the shipments to maintain the basic set of the premise, the sales increase usually means that two Things: First, Meizu unit price has been improved, structural adjustment has achieved initial success; Second, profitability has been strengthened, which announced the full and stable profit from Meizu is also evident.
This time earnings results announced, previously discredited Meizu performance of the 'industry insiders' is undoubtedly a face-to-face news.Yang Tuan frankly, less communication with the media, the logic behind it will be outside distorted, or that some of the phenomenon was Distorted. And emotion, and now we see more truth, but in fact far from the truth.
A chamber of truth broken shop mystery
In the Meizu have been disclosed the performance of the report, for the 'close 500 stores', Yang interview face to heart to break the store rumors .He said the store contraction is real, but this number is definitely a Made up
Meizu side frankly, in the face of this year's industry situation, Meizu indeed shrinking for the store, but the decline of offline channels, including Huawei, OPPO, vivo, including all manufacturers face common problems.
At the same time, Yang Yang believes that 'I do not think this should be viewed more or less from stores. One depends on the validity of the channels, and on the other hand, it depends on whether it has the value of its existence, not on the face of death.' In addition, in fact There is also a large part of these stores third-party stores, not Meizu open.
Indeed, in early 2017, Meizu already has more than 2300 certified stores, 17,000 image marketing stores and more than 60,000 sales outlets, more than 500 authorized stores, showing Meizu layout is extremely extensive offline channels.
Also, the founder of yellow Meizu chapter always wanted to build their own hearts 'dream machine' for the industry's products focus on well-known Yang Zhe, said Huang Zhang doing things is indeed anti-pondering, he is really doing very fine QUICKER Basically, each one, every detail, every feature is the yellow chapter personally polished, personally controlled.
Today the face of declining trends in the industry, as the main line brand Meizu shrink the front, the more funds for building products up, it is a very normal thing.
And experienced gossip billowing tough times, the so-called 'insiders' in the face of Meizu's positive response, perhaps the flying 'bullet' should stop.
Positive end of the year, Meizu is experiencing a 'negative storm', and this 'negative storm', in the end how many facts and confusing the number of sensational 'facts' is unknown.Recently, Meizu two divisions 'Heads' formally opened the mystery of Meizu 'rumors' in the interview.
An exclusive drop in sales rumors
Meizu rumors for a gust of wind like a brain all down one side of the December 11, Meizu Technology released a new round of organizational restructuring and personnel appointments, different from the last structural adjustment, a lot of outsiders It's rumored to be attributed to a drop in sales.
According to the rumors of a decline in sales, Meizu accepted the media interview, but also announced this year's handset shipments.According to the statistics of the Ministry of Industry and Information Technology, overall shipments of smartphones in the first 11 months of 2017 decreased by 9.7% Mobile phone brands are facing this huge market pressure, Meizu released official data show that in 2017 handset shipments close to 20 million units in 2018 Meizu will continue to expand the scale of double-digit growth rate.
At the same time, Meizu PRO7 is also 'sales' bad news. Meizu PRO7 diving, sales led to poor Meizu sales executives quit.To this end, Meizu senior vice president of science and technology Yang said the current Meizu PRO 7 series activation much better than Meizu PRO6 Plus, although the specific sales did not disclose, but said there is no inventory pressure.
It is reported that Meizu is currently building a new generation of high-end machines, according to the previously disclosed Huangzhuang packaging '15' point of view, this product will be celebrated 15 years Meizu launched.
A group of figures broken loss rumors
For the Meizu rumors, not only for the decline in sales appeared bad song, profit and loss for the Meizu also has a lot of gossip.After news that Meizu loss of more than 1.3 billion yuan, and with this year's high-end mobile phone Meizu PRO 7 large diving.
It is reported that at the beginning of this year, Meizu announced that its total mobile phone sales in 2016 exceeded 22 million units, up 10% from the 2015 sales volume and achieved a turnaround in 2016.
And in the recently announced Meizu Financial Report is clearly announced this year's profit and loss situation, Meizu sales this year more than 20 billion, an increase over last year in the shipments to maintain the basic set of the premise, the sales increase usually means that two Things: First, Meizu unit price has been improved, structural adjustment has achieved initial success; Second, profitability has been strengthened, which announced the full and stable profit from Meizu is also evident.
This time earnings results announced, previously discredited Meizu performance of the 'industry insiders' is undoubtedly a face-to-face news.Yang Tuan frankly, less communication with the media, the logic behind it will be outside distorted, or that some of the phenomenon was Distorted. And emotion, and now we see more truth, but in fact far from the truth.
A chamber of truth broken shop mystery
In the Meizu have been disclosed the performance of the report, for the 'close 500 stores', Yang interview face to heart to break the store rumors .He said the store contraction is real, but this number is definitely a Made up
Meizu side frankly, in the face of this year's industry situation, Meizu indeed shrinking for the store, but the decline of offline channels, including Huawei, OPPO, vivo, including all manufacturers face common problems.
At the same time, Yang Yang believes that 'I do not think this should be viewed more or less from stores. One depends on the validity of the channels, and on the other hand, it depends on whether it has the value of its existence, not on the face of death.' In addition, in fact There is also a large part of these stores third-party stores, not Meizu open.
Indeed, in early 2017, Meizu already has more than 2300 certified stores, 17,000 image marketing stores and more than 60,000 sales outlets, more than 500 authorized stores, showing Meizu layout is extremely extensive offline channels.
Also, the founder of yellow Meizu chapter always wanted to build their own hearts 'dream machine' for the industry's products focus on well-known Yang Zhe, said Huang Zhang doing things is indeed anti-pondering, he is really doing very fine QUICKER Basically, each one, every detail, every feature is the yellow chapter personally polished, personally controlled.
Today the face of declining trends in the industry, as the main line brand Meizu shrink the front, the more funds for building products up, it is a very normal thing.
And experienced gossip billowing tough times, the so-called 'insiders' in the face of Meizu's positive response, perhaps the flying 'bullet' should stop.
