Practical products | 3Q OPPO domestic share of the first

At the end of December, 2017 is about to get past. Looking at this year's mobile phone market at the end of the year, there have been so many changes. Some brands have hit the bottom and rebounded against the trend. Some sales and word-of-mouth together, The strategic mistake, suffered Waterloo, several happy several unhappy.

Now, major data research institutes have released various domestic and global brand sales, shipments, market share and other changes this year, not only for the past few quarters, the performance of various handset manufacturers summary also provide for the future decision-making firms Basis, and from which we can also more intuitive understanding of the global mobile phone market in 2017 changes in the vagaries.

First look at the domestic market, China as the world's largest mobile phone market, is the focus of each major mobile phone manufacturers compete.Market research firm Counterpoint, Q1 2017 domestic market share of the top five mobile phone manufacturers Huawei, OPPO, vivo, Apple and millet, Samsung ranked sixth in the first place Huawei's market share of 19.7%, compared with 16.4% over the same period last year increased 3.3%; the top five mobile phone manufacturers, OPPO the most dazzling performance, not only to 17.5% Share second highest, and 7.4% growth compared to 10.1% in the same period of last year. This is the largest growth among all mobile phone brands, mainly due to the R9 and R9s series released by OPPO in 2016 as the annual explosion , Making OPPO market share increased significantly; the other hand, Apple, millet and Samsung compared to the same period last year declined.

Q4 2017 changed slightly compared with Q1, with the top five still being Huawei, OPPO, vivo, millet and apple, with the difference being that Q2 millet has successfully surpassed Apple's 8.2% market share by 13% to Huawei, OPPO, vivo remained stable in the top three, including Huawei share of 20.2%, compared with 0.5% growth in the first quarter, an increase of 3.3% over the same period last year, we can see Huawei P10 for Huawei's market share increase is not large; While OPPO still ranks second with 18.8% market share, but the first-place Huawei gap has shrunk from 2.2% in Q1 to 1.4%, and 1.3% in Q1 with such a high market share of 1.3% % Growth, it is not easy, because the OPPO did not release the flagship new products in the second quarter, OPPO R9s market performance is really amazing; Q2 another eye-catching is the millet, Q1 bottoming out, Q2 millet rebound from Q1 Of the 8.0% to 13%, showing really bright eyes.

The changes in the third quarter, the top five mobile phone makers unchanged, but the OPPO 18.9% share of Huawei successfully topped the list beyond the success of which is undoubtedly the hero OPPO R11, with around 20 million pairs and many other highlights, R11 since the release The beginning of the high popularity was obtained after the sale is repeated record; while Huawei dropped from 20.2% of Q2 fell to 18.6%, and third place vivo market share unchanged.In addition, the top five mobile phone manufacturers occupy a total of domestic 82.5% market share, knockout gradually began.

The global market, Samsung either in terms of shipments or market share are the top, obvious advantages to Q3, for example, the third quarter of Samsung shipped 83.3 million smartphones worldwide, the market share of 22.3%, a terrible one While the second place Apple shipped 467000000, 12.5% market share, both shipments or market share of only about half of Samsung, while the first three quarters of the OPPO global share has been ranked fourth, of which the first Q3 market share reached 8.2%, while all mobile phone manufacturers, millet's global market performance is the most dazzling.

After reading these data sheets, OPPO impressive performance OPPO is one of the hottest domestic mobile phone brands in recent years, one of the top two global mobile phone manufacturers in just a few years time success, such performance Had to be amazing.While in the world so brisk performance, mobile phone sales so high circumstances, OPPO actually do not take the sales as the first goal.

OPPO has always been a 'user-oriented' company, within the OPPO, the highest standard of evaluation products is not sales data, but users do not need, like or not, this strategy allows OPPO to meet the user through technological innovation The most urgent needs, and this is the basis for OPPO to continue to build explosions.

OPPO started a simple, focused, premium product strategy since 2015. According to Wu Qiang, vice president of OPPO, 'boutique' has two levels of interpretation: at the product level, 'boutique' means repeated scrutiny and Crafted, very delicate, people dazed; from the market level, the 'quality' means that quantity, sell well, widely recognized by people.

OPPO's 'user-oriented' strategy enables OPPO to gain insight into how users are accustomed to mobile phones, enabling precise capture of this point, continuous innovation and breakthroughs to give people a better experience. Wu Qiang, president also made it clear that, for the moment, the camera in the field of smart phones have not fully meet user needs, but this is a very high frequency of user functions, there are many places worth OPPO deep plowing. , OPPO recently won Can Satisfaction Award (Most Satisfied Customers | OPPO), the most authoritative research organization in Australia.

Oppo is another label on the OPPO, since its inception, OPPO will be the 'own part' as the core values of business development. OPPO Vice President Wu Qiang said: 'OPPO in more than 10 years of development, always adhere to The core values of 'duty of duty', insisting on doing the right thing and doing the right thing, the result is an easy one.

OPPO was named as "China's Most Admired Enterprise" for the third consecutive year by the "Economic Observer" in 2016-2017 "China's Most Admired Companies" this year. The jury pointed out in the award letter to OPPO that "OPPO As a leading brand in the industry, we have always adhered to the principle of 'taking this part' for more than ten years and never forget the beginning. In the face of a rapidly changing market, OPPO has focused on the core needs of users and has become the camera phone chosen by 200 million young people around the world. Won the public's recognition and respect. '

When you focus on things done, everything is a matter of course.

At the end of December, 2017 is about to get past. Looking at this year's handset market at the end of the year, there have been so many changes. Some brands have hit the bottom and rebounded against the trend. The strategic mistake, experience Waterloo, several happy several worry.

OPPO started a simple, focused, premium product strategy since 2015. According to Wu Qiang, vice president of OPPO, 'boutique' has two levels of interpretation: at the product level, 'boutique' means repeated scrutiny and Crafted, very delicate, people dazed; from the market level, 'quality' means that quantity, sell well, widely recognized by people.

OPPO's 'user-oriented' strategy enables OPPO to gain insight into how users are accustomed to using mobile phones, enabling precise capture of this point, continuous innovation and breakthroughs to give people a better experience. Wu Qiang, president also made it clear that, for the moment, the camera in the field of smart phones have not fully meet user needs, but this is a very high frequency of user functions, there are many places worth OPPO deep plowing. , OPPO recently won Can Satisfaction Award (Most Satisfied Customers | OPPO), the most authoritative research organization in Australia.

OPPO was named as "China's Most Admired Enterprise" for the third consecutive year by the "Economic Observer" in 2016-2017 "China's Most Admired Companies" this year. The jury pointed out in the award letter to the OPPO that "OPPO As a leading brand in the industry, we have always adhered to the principle of 'taking this part' for more than ten years and never forget the beginning. In the face of a rapidly changing market, OPPO has focused on the core needs of users and has become the camera phone chosen by 200 million young people around the world. Won the public's recognition and respect. '

When you focus on things done, everything is a matter of course.