As 2017 is a successful year for CNHTC Group, CNHTC Fujian Haixi Automobile Co., Ltd., as an important development segment of the Group, set a record number of its business indicators in 2017. As of the end of November, the annual target of 114.26 %; Sales increased 90.69%, the completion of the annual target of 109.86% of its brand awareness and market share has been further improved, Hercynian strong growth momentum also made clear that it has entered the development of the fast lane. 2018 Hercynian car The momentum, in the business conference put forward the production and marketing to ensure that 15000 vehicles, and strive to 20000 vehicles the goal.
China National Heavy Duty Truck Group, Fujian Haixi Automobile Co., Ltd. 2018 Business Conference held in Yong'an, Fujian
Hercynian Auto International Strategy Achievements First appeared in export volume increased 277.86%
In 2017, the entire industry is on the rise. Under the policy dividend, Hercynian has achieved sales success. Among these proud achievements, the most dazzling is the export segment of Hercynian Motors. It is understood that in 2017 the sea West exports rose 277.86% over the same period of last year, accounting for more than 1/3 of total sales. 'Up until now, Hercynian products have been exported to 36 countries and regions in a large amount. In addition, KD loading is implemented in Pakistan, Philippines, Vietnam and other countries, And made a new breakthrough. The company also set up a special overseas service team, product definition team technical training team to improve after-sales service. '' China National Heavy Duty Truck Group Co., Ltd. Fujian Hercynian Party committee secretary and chairman Xu Xiangyang mentioned in the meeting. Especially in China's heavy truck exports for 12 consecutive years ranked first in the industry group background, the result is more weight.
China National Heavy Duty Truck Group Co., Ltd. Fujian Hercynian Party committee secretary, chairman Xu Xiangyang
Product layout to speed up the new energy officially started 2018 with a new attitude
2017 is a year of changing policies. Hercynian Automobile has taken a steady market trend and accelerated the adjustment of product structure, covering the full range of the country's five models. It is also the first batch of vehicle manufacturers to launch the fifth series of products in China In addition, Hercynian Company is also on the fifth floor of lightweight products and differentiated products on the precise layout, successfully put on the market H3 truck, H5 platform 8 × 4 lightweight dump truck and 6 × 4 8 × 4 cement Stir the car and listened carefully to user feedback on the product quality and market adaptability of the vehicle has been greatly improved.
H3's truck front panel replacement upgrade, more stylish appearance, beautiful, but also increased rubber suspension shock absorption, a substantial increase in comfort, there is a series of improvements to the interior makes the cab more humane; H5 weight Khaki D15 body dashboard is also a new look show that the ring around the design and improvement of the airbag overhang a total of more than 30 improvements make it more marketable.
Hohmann H3 electric light truck exhibited at a business conference
In December of this year, Hercynian Motors has also successfully obtained the production qualification of new energy vehicles and formulated a detailed production plan. He Yangmin, deputy party secretary and general manager of Hercynian Automotive Co., Ltd., said that following Hercynian Automotive will actively seek society Resource allocation, good vehicle positioning and other work; actively seek the support of the government of Fujian Province, the establishment of provincial-level new kinetic energy technology research and development center; and Beijing Polytechnic, Wuhan University of Technology, Fujian Wanrun and other units to carry out multi-level research and development cooperation for the future Hercynian The company's new energy automotive industry laid a solid foundation for the development.
The establishment of a unique 'Hercynian' regional markets adhere to product differentiation marketing
As an industry recruiter, Hercynian is well versed in its own development status and has set up a unique marketing system featuring "Hercynian". That is, with Fujian Province as the center, the establishment of the four geographical features of "East, West, South and North" sales Regional and outward extension of the marketing system. Hercynian Automotive Co., Ltd. Party Committee, General Manager He Yangmin pointed out that as recruits to the industry there must be a new attitude, in which products must have absolute competitive advantage in order to open more new markets.
Howman H3 truck
In the Hercynian products, lightweight models have been put into mass production, the weight of competing products than similar 4% -5% lower, with strong market development capability. So the use of product advantages, adhere to differentiated marketing, based on the precise characteristics of the regional market The definition of kingpin products will achieve a multiplier effect.He Yangmin also stressed that all regional distributors to continue to strengthen marketing planning and planning initiatives, and actively carry out terminal marketing activities, so that each region can create the distribution unit Their own advantages, have their own good play, play a good regional role.
Fujian Hercynian Automobile Co., Ltd. Party Committee, general manager He Yang Min
The value of 'Total Value Chain Marketing' has been confirmed by the industry. In this Hercynian Automotive Business Conference, 'Total Value Chain Marketing' is again mentioned as one of its development themes in 2018. What is the whole value chain marketing? From the user's point of view, it allows users to get more without the benefits of moisture, from the dealer point of view, through a series of business integration can reduce the pressure on the profits of pure car sales to enhance market competitiveness.Now Hercynian cars The dealer system construction is in a period of rapid development. The sales profits of commercial vehicle cycling are not high enough to support the stable development of dealers. Insisting on developing 'full value chain marketing' can help the distributors develop in an all-round and healthy manner.
Hercynian car recognition marketing hero
2018 how to break through 20000 sales, there are too many factors .Today the truck market diversified products, 'what other people sell, what we sell, how much people sell, we sell at a reduced price,' the traditional business model is no longer For today's environment, relying on products and services is the right way to grow.As Haixi Automotive Co., Ltd. Party Committee, General Manager He Yang-min said: 'The product quality and technology is the core to meet customer needs is the goal, Hao Man will by virtue of strength one step Step to get market recognition '.