Galanz Group: craftsmanship casting quality | the world's factory turned the world brand

People's Daily reporter Qi Zhiming

Because of supplier matching, a group of microwave ovens to be shipped to France, the delivery time will be delayed up to 5 days, how to do? The company resolutely decided to take the air, to ensure on time arrival of 13 kg per microwave oven, air transport costs Huge, so honest move, so that the business in Europe has won a good reputation.

The company is Galanz. "For decades, Galanz has taken a very serious attitude and has won high recognition and trust from its partners," said Liangzhao Xian, president of Galanz Group.

Back in the 90s of the last century, with the dream of "let the Chinese people use the greenestst, the greenest, the most energy-saving home appliances," Galanz transformed home appliances from the textile industry in 1992, and the first project selected a microwave oven.

Or not to do, to do the best, which is Galanz pursuit of goals.First, Galanz planning a high starting point for development: from Europe and the United States, Japan to introduce the most advanced equipment, mature markets in Europe and the United States open first, and the industry first-class multinational Company cooperation, the standard of international advanced quality standards, management system ...... With this 'focus' and 'focus on resources to do major' development ideas, Galanz seven years to become the world's microwave king, and air conditioners, refrigerators and other white goods field All lines of development, as China's home appliance industry, an iconic enterprise.

In 2004, Galanz invited its global customers to France to participate in the new product promotion meeting, which became an important turning point for Galanz to move from microwave oven 'World Factory' to 'World Brand'. According to the highest quality standards, the quality leads the brand upgrade and then to the world. Galanz brand into a global leader in achieving a qualitative leap.

In the field of talent internationalization and equipment automation, Galanz has invested more in the past five years than in the previous 20 years, and Galanz made a unique road to brand building through real money forging: the core is autonomy Brand, at the same time 兼营 leasing, joint ventures, co-brand, multi-leg walk.

Focus on development is Galanz, but also the basis for transformation and upgrading.Zhaozhao Xian said that from the world factory to the world brand, hard work and innovation in the spirit of the industry can not change, sweat and wisdom equal to the strength of the formula for the development of forever Will not change.

(Original text of the People's Daily, 8th edition, December 24, 2017)

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