'Abstract: Why did vivo succeed? Because it is not for AI to do AI, but rather to use it to improve consumer demand and experience'
Text / Wang Yunhui
Driven by artificial intelligence (AI), a new round of major changes in the mobile phone industry has begun.
If we say that the past 10 years have been the replacement of feature phones by smartphones, then we are about to usher in the full rise of artificial smartphones.
This is exactly the new era that the vivo mobile phone is embracing.
1
This year, almost every handset maker is talking about artificial intelligence.
Some say I have a dedicated artificial intelligence chip.
Some say that we have joined the artificial intelligence algorithm.
So, in the end what kind of mobile phone, called artificial intelligence mobile phone? And it with our current smart phones, what is the difference?
In my opinion, a relatively simple and crude way of division is:
In the past, smartphones, though having various functions and applications, all needed people to turn on and use them.
The future of artificial intelligence, a variety of functions and applications will take the initiative to understand people's needs, adapt to people's habits, take the initiative to provide services.
This change from passive to active is also a change of experience that the user can directly perceive.
There is no artificial intelligence chip in your cellphone, there is no artificial intelligence algorithm, these users can not feel it.
Users will only say that my phone is better, or not easy to use.
Ultimately, artificial intelligence can not be AI-AI, but must fall into the experience of the phone.
2
Until now, many people have been impressed by artificial intelligence and still remain in the Siri era, the fun but not practical voice assistant.
But in fact, artificial intelligence has made more changes on the phone.
Moreover, instead of creating new, fancy but impractical new services, they are not absent-minded. Instead, they use artificial intelligence to optimize existing businesses, products and services, providing users with tremendous improvements in experience .
For example, if you want to fly today, if your aircraft is canceled at night, your vivo mobile phone will immediately notify you that the flight has been canceled - rather than waiting for you to be on high speed at the airport before revisiting the flight.
For example, you go out to work in the morning, just started the car up, vivo phone will tell you that today the ring congestion, it is recommended that you bypass, without you to open the high German navigation.
For example, if you often open WeChat, QQ and Weibo, and some applications, then the wisdom of the vivo engine will have a memory function in the background and will not clear these applications, but retain the application at the same time, allocate more Resources that get faster when you turn on.
For example, when you play the game, then vivo phone will automatically stop the background of other applications, more running memory allocated to the game, so that your glory and eat chicken more fluid.
For example, in the past we always organize the album tedious and tedious, and now the artificial intelligence of the cell phone will intelligently identify the photo content, classify them into characters such as people, scenery, food, and even identify different characters automatically to find and organize albums Become more relaxed and convenient.
Even so, a lot of artificial intelligence works where you can not feel it.
For example, if there is no artificial intelligence, your mobile phone battery can only let you use for 5 consecutive hours, often have to charge one afternoon. Now, the artificial mobile phone has artificial intelligence in the background to make adjustments quietly, scheduling each task, scheduling chips The operation, scheduling network bandwidth, the same power, the use of time can be increased by 20%, or even more.
For example, when photographing a cell phone, there may be thousands of different scenes, each with different brightness and contrast, just like the afternoon sun at 3 o'clock and the sunset at 5 o'clock. same.
In the past, we needed to manually select different scene modes in order to get a better photo effect, and even missed the best photo opportunity. But now, with AI, you can automatically adjust the photo settings and you pick up Mobile phone can easily shoot beautiful photos.
Vivo's latest flagship mobile phone X20, equipped with vivo image Rubik's Cube technology, allows mobile phones in the camera, you can automatically identify the camera scene, even in the backlight, dark light or other complex camera environment, but also the use of artificial intelligence on the shooting parameters automatically match , So that 'backlight is also clear' to become a reality.
In addition, from the weather, commuting, travel, movies ... ... to more and more scenes, vivo mobile phones are using artificial intelligence to bring users experience improvement.Although every detail seems inconspicuous, but when When they are stacked together, we see that the handsets are getting smarter and getting better and better.
3
The realization of these changes is actually not easy.
On the one hand, they require more powerful hardware and algorithm support. On the other hand, they also need to continuously learn, iterate, upgrade and optimize according to the user's scenario.
One fact that must be made clear is that in the short term, at least for the next year or two, we can not see really 'universal' artificial intelligence, given the current technological advances.
In short, there is no such thing as a science-fiction movie with super-artificial intelligence that learns everything and does everything.
Now artificial intelligence, mainly Applied AI (Applied Artificial Intelligence).
In addition to a small amount of basic general-purpose capabilities such as visual processing, speech recognition, and semantic recognition, the vast majority of artificial intelligence can only meet the needs of more users through artificial intelligence in a single application scenario or achieve more Good user experience.
In short: artificial intelligence under the chess can not go under the chess, see the X-ray artificial intelligence can not open the prescription.
Moreover, each area of artificial intelligence, are also built on the vast amount of industry vertical data training, as well as the habit of tracking users.It requires the user to use the process of collecting data, continuous learning, and ultimately to understand you more and more Habits and needs, and take the initiative to adjust and adapt.
So, while more and more manufacturers are claiming to launch 'artificial intelligence mobile phones', in fact, we can not see the real 'artificial intelligence mobile' like the butler in the short term, only in some subdivided applications Scene, feel the bit by bit changes brought by artificial intelligence.
Of course, as we will see later, more and more artificial intelligence will emerge in more and more subdivisions. This trend will not change. And the changes will become more and more intensive, and eventually change from quantitative to qualitative changes.
4
So, why the artificial intelligence of vivo can walk in the front, bring so many experience changes for the user?
First, vivo is willing to actively embrace artificial intelligence.
'We are fully committed to doing this in all aspects and depths now.' "The president of R & D at vivo said that the R & D strength of vivo is increasingly being tilted toward artificial intelligence.
Ten years ago, led by R & D team around the successful era of functional machine into the era of intelligent machines, when he took 10 people.
And now, he is leading more than 200 research and development team to kill the most artificial intelligence AI.
Not long ago, Shen Wei, the chairman of the vivo group that seldom took specific business, even made a special trip to the United States to visit cmu, mit and other elite schools to find artificial intelligence researchers.
Surrounding technology talk, in 2017, vivo already has more than 15% of software engineers, mainly engaged in the development of artificial intelligence, and is expected by 2018, vivo AI software developers will be more than 25%.
Previously, vivo had purchased the AI processing service of sound and image from a well-known artificial intelligence company, but vivo soon found out that its recognition rate, misrecognition rate, recall rate, performance, power consumption and other indicators in this respect actually Have all surpassed this artificial intelligence company.
Second, the artificial intelligence of vivo, is a consumer-oriented artificial intelligence.
'Vivo's strategy is not to artificial intelligence to artificial intelligence, foothold or consumer needs and products,' said the surroundings.
Vivo positioning in the field of artificial intelligence, insight into consumer needs, clear consumer pain points, sort of needs, and then use artificial intelligence to integrate the various capabilities of the industry to enhance the product experience, and then provide to consumers.
It is such a strategy, so that the artificial intelligence of vivo really received a 'gas', allowing users to feel sincerity.
Third, the artificial intelligence of vivo, enough open.
The culture of vivo is consumer-oriented and provides consumers with the ultimate variety of products, and in the process also needs to aggregate a variety of vertical capabilities and data in the industry.
'vivo now has hundreds of millions of active users who are not just users of the system, but also users of all their partners in vivo, and we work together to serve these hundreds of millions of users,' said the company.
It is also such an open mind, let vivo harvest many partners agree and support.
For example, Baidu Miracle products the first strategic partner is vivo; for example, micro-channel fingerprint payment capabilities, the mobile phone industry is also advanced industry for nearly six months, and vivo first cooperation.
It is these efforts and cooperation, so that the growing hand-smart artificial intelligence, every day in the iterative upgrade, continuous improvement.With the development of artificial intelligence, fully embracing artificial intelligence vivo phone, will also provide users with updates, more Fast, better experience.
The most cool new media technology information
Sweep won the prize
comment
* User statements are not the site's position, the site is not recommended any comments in the online store, dealer, beware of being deceived!
