Recently, Zhou Bin, president of Konka Group led a team with the Suning Group executives conducted a friendly football match, the game exciting and fierce, but compared to winning or losing, this high-level friendly predicts that the cooperation between Konka and Suning will To deepen further, the scope of cooperation has been fully upgraded.
Konka set a goal of breaking sales of 100 million yuan on December 28 for the brand day of Konka's Suning platform. In fact, in recent years, Konka has been cooperating with Suning frequently. In addition to the simultaneous integration of online and offline cross-border marketing, both parties Repeatedly explore the brand's refined operation, in July of this year, the two sides once again in-depth cooperation to launch the custom television version of Inter Milan R90, if the two sides are based on the cooperation of the retail business, then both sides of the contract war football also means The cooperation between the two parties will be further deepened and the move towards diversification will bring more vitality to the market.
Promote strategic transformation, enter the young market
With the rapid development of science and technology and economy, users have undergone tremendous changes in consumer demand. From a professional point of view, at present, the consumer groups in the entire home appliance market are mostly young people. It is imperative to impress these consumers Constantly innovate in product, marketing, content, experience and service to explore the needs of young consumers with novelty perspectives, thereby continuously enhancing brand advantage.
Konka and Suning to further expand cooperation, it is not only a strategic joint development of mutually beneficial, Konka will also take this opportunity to further promote the shaping of brand rejuvenation, enhance the brand's influence and social reputation, from a brand new Angle, enter the young people market, thereby enhancing the overall brand vitality.
Strengthen deep cooperation and promote strategic innovation
Konka and Suning football friendship through this easy and collaborative way for high-level interaction between companies can be very intuitive that both sides in football marketing, there are enough common language, how to reflect the brand rejuvenation Spirit, there is a big understanding.
This year is Konka sports marketing year, the beginning of the '2017 Suning Sporting Festival and Jiangsu Suning Football Club expedition ceremony', Konka Multimedia Industry Division, executive vice president and general manager of multimedia Lu Jian as Konka representatives, and Jiangsu Suning Football Club total Manager Liu Jun signed the sponsorship agreement, a top sponsor of Jiangsu Suning Tesco team, Liu Jun as a team representative also presented to the Konka Group printed 'Konka' new season super shirt.
In the second half of Konka Autumn new product release, in addition to releasing three epoch-making new color TV, also officially signed La Liga, became the official partner of the Spanish Football League in China, opened a new era of Konka multimedia change and sports marketing. Lavida, the ambassador of La Liga, attended the conference and wrote the theme of the conference: "The Choice of Stars," expressing Konka's belief in becoming a 'consumer choice.'
The new curtain has opened. The new journey has already started. Cooperation means opportunities and challenges. Nowadays, it is the common aspirations and aspirations of both partners to seize opportunities, meet challenges, seek benefits and avoid disadvantages, and win-win cooperation. , Konka and Suning are on the way of cooperation, join forces to meet the broader enterprise development world.
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