December 24, 2017, Shanghai - Today, OPPO the world's first super flagship store grand opening in Shanghai Huaihai Zhong Road.Based on the design concept of 'humanistic design', Shanghai Super Flagship Store to create a 'free, Friendly and interesting 'experience space, taking this as an opportunity, OPPO will promote first-tier cities retail terminal upgrade and open brand upgrade.
Wu Qiang, vice president of OPPO, said: 'Shanghai Super Flagship Store contains our thinking about retail terminal upgrades and brand upgrades. Retail terminals, especially flagship stores, are the core channels through which brands communicate directly with users, so we chose Shanghai Super Flagship Store as a brand A breakthrough to enhance.
Wu Qiang, vice president of OPPO delivered the opening address
On the same day, Yang Yang, an OPPO celebrity family member, was also pleasantly surprised by the super flagship store in Shanghai. She introduced the design highlights of the 'Super Flagship Store' as 'the manager of the first day' and shared the surprise of the New Year brought by the OPPO - R11s Star Festival New Year Version will be the world's first flagship store in Shanghai, the world's first, on December 25 in the country online and offline sales.
Yang Yang share R11s Star screen New Year's special
To 'humanistic design concept' to create a free, cordial and interesting experience of space
Design is one of the core strengths of OPPO, helping to create a series of products that are well-received by the market and users.Shanghai Super Flagship Store is OPPO's new attempt to extend the concept of 'design-focused' from product to retail.
Shanghai Super Flagship Store has changed the mode of "re-selling and experiencing experience" of science and technology experience stores. Taking the needs of customers as the starting point for design and operation, Shanghai Meiling Co., Ltd. transforms from a purely commodity store into a relaxed and free experience space - people-oriented, experience- That is, OPPO advocated 'humanistic design concept'.
Super flagship store in addition to product display area, accounting for three-fifths of the store area is completely free space for customers to create. Shop a few randomly placed 'big rock' is particularly eye-catching, there is no rule, the boundaries of the bondage , Customers can feel free to stop, experience, take pictures and talk around the 'stones'. Six light-emitting columns bring gentle light with almost no dead spots, making the hand-painted portraits more clear and natural. The mirror-designed ceiling has a wonderful light and shadow Effect, to create a dream and reality between the "Pirates of the dream space." These seemingly arbitrary space design, it is like being in the art gallery, greatly reducing the customer 's "not buy" discomfort, with Come to a more 'free' experience.
Few eye-catching 'boulders' are placed at will, where customers can stop, experience, photograph and talk
In the brand and customers, customers and customers, carefully polished design details for this commercial space adds a lot of 'cordial' atmosphere. OPPO's LOGO and brand color low-key embellishment in the store to avoid the brand elements brought too much Compression; Product experience tables and rest benches are custom-made to fit a special size, guaranteeing not only the 'safe' distance between strangers, but also room for acquaintances to experience products and intimate exchanges.
Custom-sized special experience tables and benches
OPPO also made bold breakthroughs in the stereotyped 'sense of technology', making the store full of fun.A huge 8-meter-long giant whale cruises the mysterious, light and full of power, Is the true presentation of young people's 'imagination' by the OPPO.
A giant 8-meter-long whale swims into the OPPO Shanghai Super Flagship Store
'Humanistic design concept' is also integrated into the daily operation of super flagship store: focus on the 'experience first', store staff only provide professional solutions and services when customers need to reduce the 'oppression of oppression'; regular knowledge classes and sharing Salon to help customers better understand and use of products; provide a wealth of technology around and cross-border cooperation products, to create one-stop digital life experience for customers.
To first-tier cities retail terminal upgrade, open the brand upgrade
Benefiting from many years' profound accumulation in channel operation and user demand insight, OPPO has made remarkable achievements in the market share and brand influence of first-tier cities. In the first three quarters of 2017, The market share of big first-tier cities ranked among the top three in the market and continued to maintain a steady growth trend.
OPPO has been the retail terminal as an important window for user communication and brand display to super flagship store in Shanghai as an opportunity, OPPO will also be completed from top to bottom, from point to point retail terminal upgrades and brand upgrades to enhance brand competitiveness and Brand reputation, access to more young people's recognition and love.
Shanghai Super Flagship Store embodies OPPO's comprehensive upgrade in service experience, brand image, etc. At the beginning of 2018, the second OPPO super flagship store will be located in Shenzhen, and OPPO will continue to inject new ideas and practices into the upgrading of retail terminals. Hundreds of millions of young users to create a better all-channel experience.
The most cool new media technology information
Sweep won the prize
comment
* User statements are not the site's position, the site is not recommended any comments in the online store, dealer, beware of being deceived!
