HTC former Asia general manager Dong Junliang left, transferred by the Chen Bo Oracle in November as the successor of HTC Mobile phone and wear device business group Taiwan District Marketing general Manager position, responsible for mobile phone-related business. In order to lift mobile phone sales in Taiwan, its mobile phone business in the development of a new strategy has emerged, in addition to accurate pricing, maintain product price stability, access to inventory management optimization and improve after-sales service levels, will also be HTC Electric pull mobile business important direction. Chen Bo Oracle said, HTC Electric U11+ launched, the recent sales in Taiwan has a good sales results appear. According to statistics, November mobile phone rankings also back to the top three positions. Considering the fierce competition in the mobile phone market, corresponding to competition, HTC has also drawn up a new strategy corresponding to, in addition to more accurate pricing, and in the product after the market to maintain the stability of product prices, the other in the channel inventory management will also be more stable. In addition, HTC will continue to improve service levels, including maintenance days to reduce the expansion of service locations, service quality improvement projects are; Another HTC will continue to strengthen the layout of the franchise shop, he pointed out that the current number of Taiwan communications experts more than 5,000, HTC will choose High-quality industry to cooperate. As for the recent mobile phone sales, Chen Bo said, the current u11+ continued to have a good performance, in which the black machine shipments accounted for about 60%, at present and in a shortage of state, HTC also hope to be able to fill the supply gap as soon as possible, in addition, the 1th quarter of 2018, the Lunar New Year HTC Follow-up will also have a new promotional activities corresponding, and in addition to, higher-order machine species, will also strengthen the lower-order mobile phone product promotion card position. Even if the 2017-year HTC is still unable to jump out of the haze of losses, estimates will still lose nearly 1 capital shares, but the recent HTC has a very bottom flip means, in addition to the first Google to 1.1 billion U.S. dollars to buy HTC for Google Foundry Pixel series mobile phone HTC research team powered by HTC department, and has been approved by the Investment Commission, the 1th quarter of 2018 is expected to enter the new capital water can be entered into the bag, and the other corresponding to the smartphone market competition, the new u11+ HTC introduced a few days ago, HTC proposed in January 2018 to push u11+ revision of the medium-scale machine, as a new weapon Shang In addition, corresponding to CES in early January 2018, HTC will also be chairman and CEO Wang personally leader, in the venue to display its VR-related applications and ecosystems, with the new PC with the HTC Vive in 2018 can be expected to support the 4K version of the launch, and its first all-in-one machine Vive Focus on the mainland before the introduction of advance purchase and other related activities, the city of HTC in addition to take the mainland VR one machine sales of nearly 56% of the city accounted for the first, in the sales performance also scored nearly 78% of the ratio, and has been Jia Jie additional RMB 1 billion yuan purchase order, Another type of machine is expected to expand to the United States and other sales next year; Through VR shipments can be expanded, and smartphone sales if further volume, will be conducive to HTC next year the overall operation of the promotion.
