Channel operators said that the monthly sales of mobile phones will continue to slip in 2017 due to the homogeneity of mobile phones and the high market penetration rate. In November, the sales volume of mobile phones sold by Apple, Samsung Electronics, HTC, Oppo Equivalent support was introduced for the new aircraft of the industry and other sectors. As a result, Taiwan's handset sales surrendered to 650,000 units in November, setting a new high this year and a growth of nearly 70,000 compared with that in October.
Among them, the relatively bright performance of Apple, driven by the iPhone X market, so that Apple's mobile phone sales in Taiwan in November won nearly 38% of the proportion of the other in the mobile phone sales performance even won nearly 71% of the market share of the same industry. As for the Android mobile phone camp, Samsung Electronics is still the leading, but with the exception of Asustek and HTC via the new machine driver, so that the overall mobile phone sales squeezed Sony rankings, respectively, to return to the first 3, 4 rankings.
However, the industry believes that the brand new machine effect came to an end, the overall performance of the phone shipments in December will be more than in November, the slippage, although the performance of mobile phone shipments of apples may still be dominant, but predict the iPhone X's shipping performance will also be more than in November, skidding, on the contrary iPhone 7 become the main force of the recent sales of Apple's mobile phone industry further pointed out that Apple also has the iPhone 8 and iPhone X launch, which because the iPhone X pricing is relatively high, the first wave of high Brand loyalty User purchasing tide came to an end, shipping in December compared to November slippage has become a foregone conclusion, consider the function and shape of the iPhone 8 and iPhone 7 is almost the same, but the current iPhone 7 price down to NT 20,000 yuan or less , Against the recent iPhone 7 sales heat up and become support for Apple's mobile phone sales in December is not maintained by one of the main.Future outlook, the industry also believes that, for Apple, even in the overall mobile phone sales and other market share Still can maintain the leading position, but corresponding to the mainland mobile phone brand first-line maker Huawei, Oppo, millet, Vivo full arrival, in addition to beneficial mainland brand mobile phone ship lift each other and can have greater sales gains, its The brand's sales pressure will increase, related industry can not be careless.