For this adjustment, Meizu explained to the reporter of the Yangtze River Commercial Daily: "These are some adjustments made to better achieve the goal of double-digit growth in 2018, and it is not that we have any impact on the overall situation." Song Qinghui, an economist at In an interview with the Yangtze River Commercial Daily reporter said that in the highly competitive mobile phone market, there is no lot of mobile phone patent support, Meizu is difficult to go further.
Structure adjustment upgrade e-commerce business department
Meizu December 11 release of the "Notice on the company-level organizational structure adjustment and personnel appointments," Meizu Technology in Meizu, Charm blue, Flyeme three business units, based on the addition of overseas business unit, parts business unit, And the original e-commerce business department upgraded to e-commerce division. At this point, Meizu six division parallel side by side.
In May this year, Meizu had a structural adjustment, was set up Meizu, Charm blue and Flyme three divisions, respectively, by Huang Zhang, Li Nan and Yang Yan is responsible for, Huangzhang as Meizu chairman and CEO directly involved in the operation of the company , Bai Yongxiang as the Meizu president to accept the report of each functional center, and invited the master of marketing is responsible for Meizu Yang Qiao Division sales and marketing.
One of the most obvious personnel changes in the restructuring on December 11 was that CFO Qi Weimin was promoted to Senior Vice President and reported directly to Huang Zhang. This change, in the opinion of the industry, is Huang Zhang's emphasis on the financial sector Increasing Qi.In addition to Qi for the people, the new Meizu Parts Business Unit, as well as by the E-commerce business department upgraded E-commerce business by the head of Flyme team Yang Yan both joined Yang mid-year will join Meizu Chief Marketing Officer and Chief Staff Officer, the future is mainly responsible for Meizu market work.
'Recently reported on the overseas business and accessories business and e-commerce business unit, mainly to the original three major business unit's content more clearly positioned, be regarded as a reorganization of the current company's structure, these are for us Some details of the adjustment of the main goal, and not in the overall situation of any impact. 'In the face of the Yangtze River Commercial Daily reporter interviewed, Meizu so explained behind this series of platoon formation, you can see the reform of Meizu Determination.According to Meizu science and technology responsible person to the Yangtze River Commercial Daily reporter revealed that the current Meizu is building a new generation of high-end machine, but also the dream of Huang Zhang, will be available next year.
Reduce the volume of production sales rose not fall
According to Meizu official website data, in 2017 Meizu a total of Meizu PRO7 / PRO7 Plus, Charm Blue Note6 6 new machines, models compared to significantly reduce in 2016. However, just released Meizu earnings report, Meizu overall shipments this year Nearly 20 million units with sales of more than 20 billion units, representing an increase over last year, and Meizu highlighted the healthy profitability achieved in 2017. With fewer products, the sales volume has increased. Why? The main reason is that the current market Consumption upgrade, the unit price compared to last year increased, each unit price rise, relatively speaking, the total sales will rise a lot. Meizu relevant responsible person said that when the end of last year, Meizu has made it clear that this year Hit the focus strategy, so the number of products is reduced.
July 26, 2017, Meizu officially released in Zhuhai in the second half of the new flagship Meizu Pro7. This is also the Meizu high-end series this year, the only new model, the aircraft just surfaced at a price of 2880 yuan, however, less than a few Month, this model has repeatedly cut prices, the current price of 1999 yuan. Frequent price cuts lead to the outside world on this model a lot of speculation sales.
A few days ago, the media obtained from the agency news, Meizu had about 2500 before the store has shut down more than 500. In this regard, Meizu relevant person in charge told reporters that 'the store is not closed as much as reported Every day there are stores closed and opened, the agents in each region only know the situation on the ground, they do not know the specific circumstances of other regions, can not be judged by one speech only the situation of the entire Meizu. 'The person in charge Also explained: 'The store is closed and open through the store's performance, standard optimization actions, and this optimization is more intensive at this time, which do not meet the requirements of the store to close, and re-select a new place to open a new Meizu will it attributed to the current Meizu is in the adjustment period, 'This year's Meizu only PRO7 flagship product, and the total yellow dream machine needs to appear next year, during this time Meizu will adjust the status and situation.
'Without a large number of patent support, Meizu is difficult to go further'
According to public data, Meizu Technology net loss of 1.038 billion yuan in 2015. The first half of 2016 a net loss of 304 million yuan in just a year and a half, Meizu's loss has more than 1.3 billion Meizu with the popularity of smart phones large However, it has never been able to find its place in the tuyere. In 2014, Meizu released only one product a year. In the same period, its merchants are using multi-model mode to seize the market. In 2015, the merchants are laying out a high premium Meizu, which got the Ali investment, started to launch new machines with the launch of the low-end brand, Melanie, in the flagship machine. In 2017, the Meizu seems to have fallen behind in the 'full screen' crazy raid of the smartphone industry.
According to the China Information and Communication Research Institute, from January to November, the domestic mobile phone market shipped 448 million units and 964 new models were listed, down 9.7% and 27.0% respectively year-on-year.
Song Qinghui, an eminent economist, told the Cheung Kong Global Daily reporter that at present, the number of mobile phone companies in the world is the largest in the world and the global mobile phone companies are targeting the largest market in the world with extremely fierce market competition. Overall, China's domestic mobile phone market has been saturated, the dividend period has passed, the market demand has slowed down. 'In a highly competitive market, Meizu should go from here?' Observed the recent Meizu related actions found that in order to compete in the mobile phone Market gain a place, is not easy. Without a large number of mobile phone patent support, Meizu is difficult to go further. 'Song Qinghui think.