Huawei: Even a variety of doors can not stop the pace of progress
For the first half of Huawei is extremely dangerous, P10 flash gate broke out, Huawei pushed the cusp, suffered a crisis of confidence, developers have developed specifically for this called P10check software used to detect Huawei mobile phone ROM is UFS Or EMMC.
Since then, another burst of memory door (questioned Huawei P10 and other models mixed with LPDDR4 / LPDDR3), lottery gates (winning user default, fraud forwarding amount of lottery, etc.), WiFi gate (castrated 5G band), oleophobic door Machine without oleophobic).
Even Huawei revealed so many problems, but not enough to shake its position as the top three in the market, into the second half unicorn 970 release, 5.5 billion transistors, built-in NPU, so many small partners were shocked, swept away The shadow of various doors in the first half, recently came Huawei's news to enter the U.S. market, Huawei can be seen from the side of self-confidence.
OPPO: Joint Qualcomm R & D Snapdragon 660 R11 series scenery unlimited
This year for the OPPO is fame, R11 series hot, exclusive and joint Qualcomm developed the Snapdragon 660 processor for three months, it really is 6 turned over.
Whether it is equipped with Snapdragon 660 processor R11 or R11s, can be described as invincible in the market, in November this year's R11s conference, OPPO vice president Alen Wu Qiang came to power, the first to announce a set of OPPO mobile phone that other companies envy Results.Wu Qiang said OPPO R11 since the listing in June to September, for 4 consecutive months won the 2500-3000 price segment sales champion.
In such a fierce competition in China's mobile phone market, to be able to get the sales champion for four consecutive months, indicating that equipped with Snapdragon 660 processor OPPO R11 series excellent, access to the market and consumers.
vivo: into the Russian World Cup sponsor full screen new machine is sought after
And green plant OPPO take the technology R & D route is different from blue factory vivo is the sports marketing route, in vivo this year in May announced the 2018FIFA officially become the world's official sponsor of the World Cup in Russia, since the full screen X20 vivo mobile phone has become the official World Cup mobile phone can be Do not underestimate the X20, it is very fire in the country.
According to Counterpoint, Sanofi, the sun's three statistical agencies data show that vivo X20 breath included in October online and offline sales of almost all platforms champion, to know that X20 was listed in September only a month to get the line Almost all platforms on the line sales champion, showing a full screen X20 new machine sought after by the market degree.
With the World Cup and full-screen Dongfeng, vivo also intends to enter the Russian market, then it can go smoothly? We will wait and see.
Millet: Recovery leads the wave of full screen
Last year's millet 5 due to castration processor frequency barely hold the 1999 yuan price was friends and users Tucaogoujianjiao, millet seems to figure out this year, the release of 6, configuration upgrade (standard 6GB memory, millet 5 standard With 3GB memory), anger on the 2499 price, abandoned the 1999 price, sought after by the market and users, in 618, won the Jingdong, Lynx, Suning platform for the three mobile phone sales champion.
In an internal letter of July, Lei Jun said with pleasure that Xiaomi shipped 23.16 million handsets in the second quarter, up 70% QoQ and created a new record for Xiaomi's quarterly handset shipments. Lei Jun said this is the history of millet Significant significant victory, there is no any mobile phone company in the world, the sales decline can be successfully reversed, with the exception of millet.
In addition to millet recovery Lei Jun happy, there is another one is to lead the wave of full screen, millet MIX since 2016 full screen amazing market, almost all of the domestic manufacturers in 2017 according to the appearance of millet MIX launched its own Full-screen mobile phones, such as the previously mentioned vivo X20 / OPPO R11s, even the introduction of iPhone X also used the word 'full screen', that Lei Jun are proud to say 'millet is the father of full screen'.
Meizu: frustrated Pro7 and proud charm blue Note6
Meizu changed this year last year, "a month to open a new concert machine" mode, become low-key up, the impression Meizu only released two phones, one is Pro7, the other is Charm Blue Note6, the market for Their repercussions can be described as a twilight.
The first is the frustrated Pro7, Meizu once again proved with the action: Meizu flagship machine is a generation more than a generation weaker (Pro5> Pro6> Pro7), equipped with MediaTek P25 processor + wonderful window (some netizens call it homophonic hemorrhoids) +2880 price, Pro7 out of bad reviews in the market tide, released two months on the crazy price cuts, November China Mobile Jingdong flagship store on the Meizu Pro 7 price promotions, hand price of 1699 yuan.
Proud of the charm Blue Note6 (for the first time equipped with Qualcomm Snapdragon 625 processor), in the past just double 12, Charm blue announced Note 6 full price cuts a week after the record. December 5 Charm Blue Note 6 announced a price cut 200-300 yuan The same day, its Meizu Mall, Jingdong, Lynx, Suning four platforms soared 1000% total sales, price increases a week since the sales up to 5 times.
Two products from the same company, a dismal, a hot, think about can understand what is the reason, I hope Huang Zhang can figure out that if there is no charm Blue Note6, maybe Meizu this year's days will be miserable.
Hammer: go live to Chengdu to sell department stores
Open the hammer's official website, you will find the hammer changed, it began to Xiaomi's 'department store model' closer, it not only sell mobile phones, but also began to sell notebooks, T-shirts, air purifiers, headphones and other miscellaneous things.
This year is very fortunate for Luo Yonghao, relying on the team designed by Wu Dezhou nuts Pro, Nuts Pro2 survived, but also got the Chengdu municipal government 600 million investment, so Luo Yonghao bought a house in Chengdu, but also decided to move the entire hammer headquarters Chengdu.
May be a lot of people will be accused Luo Yonghao not focused, the phone is not done, to do the purifier and other peripheral, that good T3? M series also delay updating products, in fact, they do not understand, in the highly competitive Chinese market, Basically do not make smartphones (Luo Yonghao said), hammer want to live, only to open up financial resources, selling department stores around, so we will see the hammer now official website.
One plus: sustained fever plus 5 series of overseas sales
To say that the most successful internationalization of domestic mobile phone manufacturers which one? There is no doubt that the increase is certainly a plus for the average consumer a more unfamiliar, but for digital enthusiasts and foreigners are familiar, and each one Adding any action will arouse the concern of foreign media. As of this year, the proportion of overseas sales of one plus more than 60%, of which more than 24% of the total sales in the United States market, shows how much one is welcomed by foreigners.
For example, sales in Europe and the United States only 6.5 hours later, a plus 5T sales have more than one plus 5 total sales of the first day. The first sale at the same time, plus 5T is also in France, Denmark, Finland, Britain, Italy, the Netherlands, Germany, India 8 Pop-up activities were held in 9 cities in 9 countries in Europe and the United States for the first time to buy a plus 5T braved cold queuing for several hours, India, some users in particular came to Pop-up activities 17 hours in advance on-line waiting .
Looking back one plus the development of these few years is not difficult to see that as long as it is an increase of mobile phones, foreigners will almost always buy it, on the one hand is a plus marketing well done, on the other hand is an increase of fever-level configuration attractive.
Music as: did not go beyond Apple's own first gone
LeTV into the mobile phone industry through the sun in the form of BOM fame overnight, and then come up with ID no border although users were cursed miserable, but still used to enjoy themselves.
By the second half of 2016, as the situation changed suddenly, the news that music companies were chasing debt by the handset supply chain companies broke out. Since then, the music mobile phone fell to the bottom and no music loom was released until this year. New music loaders were seen from time to time. Charger head to the market.
Once shouting to go beyond Apple's music, mobile phone business has gone, owed a butt debt, also kicked out of the GEM finger, looks like it has been cold, when Jia Yueting come back to save music, perhaps' next week to return '.
Cool: cell phones do not force can only rely on land sales debt
Due to the influence of major shareholder LeTV, Cool days are not good too. In late May this year, Coolpad released its unaudited results for 2016: the loss was as high as HK $ 4.209 billion. In addition, Coolpad was also listed by Ping An Bank, Bank of Ningbo, Shanghai Pudong Development Bank Recovery of 240 million yuan debt.
Giant loss plus debt collection, as well as released this year, cool play 6, COOL M7 and other products market reaction cool, cool can only sell to survive, October cool distribution announcement that the real estate development Co., Ltd. Shenzhen Xinghua An signed a cooperation development Agreement, co-operation to develop Cool City Information Port Urban Renewal projects a, two and three.
Cool whatever the outcome is a technology company, which rely on the sale of land, so CEO Liu Jiang Feng face dull, so he chose to leave to leave.
360: Q series does not exist by the N series hit the world
Since Kai-Hsin Lee succeeded Zhu Fanghao in charge of the 360 handset business, the biggest change is the 360 mobile phone business is profitable, and the source of this profit mainly depends on the N series.
From the N5 / N5S / N6 / N6Pro all 6GB of memory to start in the 1000 ~ 2000 yuan in this area, it is almost impossible to find more than 360 brand cost-effective similar models.
360 N series sell well, can make money, which makes Q series equipped with Snapdragon 835 processor dystocia, Q series this year does not exist.
Lenovo: completely get rid of his son ZUK Moto successful
Last year, many people are YY Lenovo's son ZUK will Z3, did not expect ZUK team will dissolve this year, and even outside the office building logo have been picked, ZUK official website also pointed to the successful host Moto official website, ZUK Was completely eliminated.
The remaining Moto Although the release of the MOTO Z2 play / Z 2018 and other products, but the market does not buy it, well-known data research firm Counterpoint released the "third quarter of 2017 China Smartphone Market Monitoring Report" shows that Lenovo's market share is divided To the other 17.5% inside, one can imagine can not be optimistic.
If Lenovo did not get rid of his son ZUK, maybe the situation will be better.
ZTE: domestic dumb fire but foreign fire
This year we have hardly heard ZTE's voice from many mobile phone manufacturers. We do not even know it launched a handset called the Blade V8 this year. Do not think that this year ZTE is a spectator in the mobile phone market. In fact, it is very hot abroad of.
It is reported that ZTE is now the fourth largest brand in the US smartphone market and the flagship ZTE Axon secret has become the most high-end Chinese mobile phone brand on the US market through cooperation with mainstream carriers and local channel operators such as Walmart, Amazon and Best Buy. Technology Media TechRadar ranked ZTE Axon 7 as the top ten best phones in the United States in 2017; the leading US media Android Authority listed ZTE Axon 7 as the 'best Android phone' in the US public market in June 2017.
In addition, ZTE achieved a year-on-year year-on-year breakthrough in shipments in Japan; Spain, Australia and other countries continued to maintain rapid growth.
Jin Li: full bet full screen mobile phone imitation OV marketing
We said earlier that millet led the wave of a comprehensive screen, followed up by other mobile phone manufacturers, to say follow-up of the most powerful full-screen mobile phone maker is which? Jin is certainly not around the clock.
In November, Jin Li held a 'Full Screen' conference in Shenzhen. In a single breath, Jin Li S11, Jin Li S11S, Jinli M7 Plus, Jinli M7 (Golden Maple Red and Amber Gold), Jinligong Steel 2, Jinligang Steel 3 and Jinli F6 , Jin F205 eight full screen mobile phone, priced from 999 yuan coverage to 4399 yuan, covering the full range of Jin Li and full range of products, Jin Li can be described as a full bet on a full screen mobile phone.
In addition to a full bet on the full range of mobile phones, Jin also imitated the OV marketing to sign Wu Gang, Liu Tao, Xue Qian and other celebrities as spokesmen for their products, one spokesman Xue Qian Qian Jinliao S10 issued a high profile announced the resumption of microblogging brush explosion Circle of friends and microblogging, landing the major media, for a time the visibility of Jinli S10 greatly increased, the gold side of the staff are estimated to have enjoyed themselves.
From the current view Jinli ALL IN full screen mobile phone and imitation OV marketing strategy is very successful, often referred to by the media and consumers.
In addition, leaving the bangs apples, despite the outside world Tucao ugly, but Face ID still let people pay for it; Sony released Xperia XZ Premium because of carrying 4K screen and IMX400, in the display and camera, make people shine; HTC happy Of the Pixel R & D team sold to Google, the launch of the U11 compared to last year's M10 bleak appointment is much better on the lot; As for Samsung, thank God, this year has passed, did not repeat Note7 explosion mistakes.
Picture source: Apple's official website
This year's smart phone manufacturers status review so finished, as for what happens next year, what kind of new stuff will appear, we will say tomorrow.