According to Digitimes, handset chipset vendors are set to add new applications, new features and new designs to meet consumer demand for innovation, and now AI applications have become an important theater of battle, including Apple, Samsung All of Samsung, Huawei, MediaTek, Qualcomm and Spreadtrum will fully deploy AI to gain business opportunities first.
In the early stages of AI development, handset vendors who use artificial intelligence technology in the field of mobile phones also have a variety of ways for AI technology to fall due to different understanding of artificial intelligence by handset manufacturers.
Among them, the latest iPhone X will be the main artificial intelligence as a selling point, Apple CEO Tim Cook said that the iPhone X is a product positioning for the future, the A11 bionic chip equipped with its integrated 'nerve Network engine, "which has a neural network engine that operates up to 600 billion operations per second, identifying tasks, places, and objects and providing powerful motivation for innovative features such as Face ID and 'Emoticons' In addition, Apple also plans to extend the A11 neural network engine to more Apple Ecology, including driverless, AppleWatch and medical health.
As a domestic mobile phone giant, Huawei is not far behind in terms of artificial intelligence. Huawei released its annual flagship Mate10 series some time ago with a flagship AI processor - Kirin 970. Huawei called the processor "the first artificial (AI) mobile computing platform ', which set up a special AI hardware processing unit - NPU to complete the AI computing tasks.Apply point of view, Mate10 series can do more than ten kinds of intelligent identification camera scene, automatically adjust the camera parameters, So that ordinary people can shoot a large feeling.In addition, it can translate text, voice, photos in real time, so that people's communication more smoothly.
While Samsung added Bixby voice to this year's release of the Galaxy S8 and Note 8. Samsung calls Bixby a learning AI, arguably Bixby embarking on a completely new model of human-computer interaction that Bixby has by definition Siri is stronger because Apple defines Siri as intelligent voice control, while Bixby is a higher-level AI assistant.
In addition, Qualcomm, MediaTek also have been forewarned in 2018 new smart phone chip solutions, will be fully equipped with the latest AI technology, is expected to provide mobile phone brands, including camera development, biometrics, intelligent voice, sports and health care and mobile payment New user experience app.
However, since next year, handset brand manufacturers will adopt a marketing strategy that will continue to enhance their capabilities but will not raise prices, Qualcomm and MediaTek will have to adopt the 2017 mainstream 10 / 16nm process technology for the new smart phone chip solution in the first half of 2018.
Qualcomm senior vice president Keith Kressin had previously pointed out that Qualcomm continued to promote AI-related research, dedicated to the development of AI applications, including voice applications, and into a new generation of Snapdragon 845 chip mobile platform, Qualcomm also take the lead and Baidu cooperation, the speech recognition function upgrade to smart phones and Internet of Things devices.
MediaTek general manager of wireless communications Division Zonglin also said that in fact, introduced in 2017 P25 chip solutions, Samsung's new generation of smart phones J7 Plus products show strong AI application capabilities, MediaTek will continue to focus on the future of AI applications in the camera , Speech recognition and other functions, and even new applications such as biometric identification and mobile payment etc. As for the new Helio P series smart phone chipset in 2018, we will also see further development of the AI related applications and designs of MediaTek.
At the same time, domestic chip supplier Spreadtrum Communications Chairman Li Lanyou also recently interviewed by the media, said the company will release AI processors for smartphones in 2018. According to Li Li tour, the processor will be manufactured using TSMC 12nm process , Which is an upgraded version of the existing 16nm process.