In response to the lack of iPhone X Home button and Touch ID, as well as its new touch gestures and Face ID authentication capabilities, a report issued by a Strategy Analytics team determined that the positive TrueDepth camera for the new handset is the primary driver of interest to the buyer Factor and pointed out that customers' perception of Face ID is "very positive." The report shows that early adopters of 568 iPhone Xs also had an upbeat mood with the new super-retina HD display used on the phone The display extends battery life and about 80% of users are positive about these features.
The study also noted that 'brand equity remains an important factor in the success of the iPhone X. As an established brand with a loyal customer base, customers in the Apple ecosystem will continue to buy these products, said Adam Thorwart, principal analyst and lead author for the company Overall, early adopters of iPhone X were satisfied with the device, and the combination of consumer attitudes about device capabilities and Apple's brand reputation helped make the device a standout in the US smartphone market.
Apple continues to provide new, widespread iPhone innovations every year, from Siri to Touch ID, forcing its competitors to copy their work, in fact, Amazon, Google and Microsoft have failed to launch commercial according to their new features and capabilities developed Successful phones. Android is just the default choice for building low-cost business phones, and most hardware makers are losing money or making a small profit from smart phone sales.
