Actually, we sold over 100 million in sales last year, but just did not say it. This year, the domestic sales volume increased by over 10% and the overseas sales increased by over 20%.
This is the OPPO Wu Qiang flagship store in Shanghai, the media inadvertently revealed the data in accordance with the above projections OPPO global sales of more than 120 million units this year.
OPPO brand and then upgrade, first-tier cities from the super flagship store began
This year, OPPO officially opened the world's first super flagship store in Shanghai's Huaihai Middle Road.Oppo said it will take this flagship store opening as an opportunity, OPPO will promote the retail terminals in first-tier cities to upgrade and open the brand upgrade.
It is reported that, OPPO Shanghai super flagship store area of more than 500 square meters. Based on 'humanistic design concept' for design innovation for customers to create a 'free, friendly and interesting' experience space. Super flagship store in addition to product display area, accounting for Three-fifths of the storefront area is completely free for customers to create the space where customers can feel free to stop, experience, take pictures, talk; the entire design gives people to create a dream and reality between the 'Pirates of the dream' , Is intended to give customers an exposure to art galleries and to greatly reduce discomfort for their customers, resulting in a more 'free' experience.
Wu Qiang, vice president of OPPO, said: 'Shanghai Super Flagship Store contains our thinking about retail terminal upgrades and brand upgrades. Retail terminals, especially flagship stores, are the core channels through which brands communicate directly with users, so we chose Shanghai Super Flagship Store as a brand A breakthrough to enhance.
It is reported that such a super flagship store OPPO also plans to layout in Beijing, Shenzhen, Guangzhou and other first-tier cities.At present, the Shenzhen store has been in the state of decoration, while Beijing and Guangzhou are still looking for the right address.Wu Qiang said OPPO in the past two years The growth of first-tier cities is good now OPPO in the first-tier cities both the market base, but also room for improvement.Shanghai store will become a benchmark, but also the starting point for OPPO to enhance brand image, the future will see a different OPPO brand.
On the same day, Yang Yang, an OPPO celebrity family member, was also pleasantly surprised by the super flagship store in Shanghai. She introduced the design highlights of the 'Super Flagship Store' as 'the manager of the first day' and shared the surprise of the New Year brought by the OPPO - R11s Star Festival New Year Version will be the world's first flagship store in Shanghai, the world's first, on December 25 in the country online and offline sales.
OPPO contrarian growth this year, sales or over 120 million units
Recently, the supply chain news, near the end of major manufacturers have cut a single, the entire market weak sales.At the same time, from the Ministry of Industry released economic data show that the domestic mobile phone market for 11 consecutive months of decline in shipments, domestic mobile phone brands 9 Monthly shipments decline in the bad environment OPPO in the end how?
After the press conference, some media asked about the sales volume. "According to the third-party statistics, last year the OPPO was more than 90 million and this year there is still growth. Can it exceed 100 million?"
OPPO vice president Wu Qiang said, 'We have not announced sales. To say sales, in fact, we have more than 100 million last year, but do not want to say it.' In the press for further press, Wu Qiang revealed that this year OPPO in There are still domestic growth and more overseas growth, with more than 10% in China and over 20% in overseas.
According to Wu Qiang revealed the news, the basic can determine the OPPO sales of 120 million this year, or even more, which means that OPPO is still in a period of rapid growth.
Last year, the monitoring data released by IDC, an internationally renowned research institute, showed that OPPO shipped 99.4 million units worldwide in 2016, ranking fourth with a domestic sales of 78.4 million and surpassing Huawei and becoming China's market leader.
It is noteworthy that in recent years, OPPO continued to force overseas, has now begun to enter a period of rapid growth.Data show that a variety of OPPO models selling in India, the overall share has entered the top 5. Data show that in the entire Southeast Asia Market, OPPO achieved the second overall market share of 17.2%. Taking Indonesia, the largest smartphone market in the region as an example, OPPO took the second place in the third quarter respectively with sales up 163%.
For next year's smart phone market, Wu Qiang judge, the overall market in 2018 there will be no major changes, but the brand concentration will increase, OPPO's goal is to maintain the existing level or even achieve growth, the key in this process can not commit big In addition, the overseas market currently accounts for about 30% of OPPO's total sales, next year will also increase the layout and investment overseas.