Reaching the billions mark, the doubling growth of the kitchen electric market is amazing: According to the data of China Yikang, the market scale of the kitchen electric appliance reached 61.8 billion yuan in January-August 2017, an increase of 16.1% over the same period of last year, Will reach 96.8 billion yuan, an increase of 14.4%.
Among them, with the improvement of kitchen space utilization, does not destroy the characteristics of food nutrition and other characteristics of the most rapid growth of embedded electric steamer.According to the data monitoring shows that in the first half of 2017, embedded steam box retail scale reached 1.2 billion Year-on-year growth of 50.3%, the fastest growth in the embedded microwave oven, oven, steam box three plates.
When the emerging embedded kitchen appliances all the way to the popular market, coupled with the consumption of this powerful catalyst to upgrade ... ... After the trial of the steamer electric potential has risen to reasonable.
The report of the 19th National Congress of the CPC pointed out that the major social contradictions in our country have been transformed into the contradictions between the ever-growing need for a better life and unbalanced development, which means that consumers can meet the new expectation of a happy life , Who is most likely to boarded the industry peak.So, how to do home appliance business? Wang Lei, vice president of China Household Electrical Appliances Association that the appliance business not only need to focus on product quality improvement and quality after-sales service, but also pay more attention to technology Progress, develop new product categories, and promote high-end products and consumer high quality of life docking.
Obviously, steamer is one of the products to meet the happy life of consumers.
According to Wang Qiang, owner of the appliance CTO, steaming boxes are a trend that can bring value to home appliances. 'It can help us meet our healthier future tomorrow.'
The grasp of the current situation and judge, making the boss successfully crossed the 'seven-year itch.' According to the official disclosure of the boss electrical semi-annual report of the first half of 2017 we can see that the boss electrical appliances sales in the first half of this year 3.198 billion yuan , An increase of 26.63%, a profit of 598 million yuan, an increase of 41.37% .Among them, the growth rate of embedded steam furnace over 100% .In particular worth mentioning is that its ZQB400-S226 electric steam box won the first Nine high-end home appliances top red jackpot.
It is understood that the goal of the boss appliances, the total amount of embedded products in 2019 reached 20% of the total, 2026 to 50%.
To the high-end growth, structural adjustment to the new product R & D to profit, and 'out of the kitchen to cook kitchen' strategy floor, the boss appliances for the development of the industry has injected new impetus.