Compared to 'local tyrants', people nowadays prefer to be labeled as 'new middle class', and the first one that comes to mind is Mr. Wu Xiaobo's "net red" about the toilet lid, and Every year he flies across the oceans, across the sea to Japan to buy toilet cover experience.
Unlike the middle-class people in their cognition, the new middle class has a distinctly different view of consumption from the simple generation of the previous generation, both as payers of quality life and promoters of the wave of consumption upgrades. The major social contradictions have been translated into the contradiction between the growing need for a better life and unbalanced development of the people, which means that with the transformation and upgrading of China's economy, new consumption emphasizing taste must be booming and more and more The families and individuals are willing to pay for high-end products, the aforementioned trans-ocean buy toilet lid is the best example.
At the same time, December 22, by the China Household Electrical Appliances Association, sponsored by the Red Top Award Organizing Committee '' s ninth home China high-end home appliances trend release and red top awards ceremony, the Red Trophy Organizing Committee released the " 2017 Survey of China's Top Consumer Appliances "(hereinafter referred to as the" Survey ") shows that high-end consumer electronics consumers are chasing fashion trends and consumer hot spots, they are more valued than quality and are willing to pay for their feelings and tastes. , In addition to these conventional factors such as technical content, intelligent control, product quality and brand awareness, the pursuit of energy-saving and environmental protection, fashion artistry and personalized customization are overwhelming.
Demand for these new middle-class products, which are willing to pay for high-end appliances, will inevitably drive the explosion of phenomenal products and services, as is the case in the kitchen appliance industry, while high-end kitchens are adapting to these new requirements as well as new demands not yet met When, should seize - high-end, intelligent, fashion, these three keywords.
As a rising star of the United States as a rising star in recent years, the rapid development, it is withhold the three key words.Ofmanship, the United States kitchen power later on and occupy a considerable market share, rely on technological innovation.In the past five years, Midea Group spent a total of R & D investment of up to 20 billion yuan, the United States also set up the kitchen in terms of electricity, China, the United States, Italy and other three major R & D centers located in the headquarters of R & D center rooted in China, with the international community to achieve the production and research Depth combination of the United States kitchen high-end incubator, intelligent products, contributed.
In order to better meet the needs of consumers, Midea has been accelerating the intelligent and user-friendly transformation and layout of its products. In March 2017, Midea announced the strategy of "Future Kitchen." In October 2017, Midea Kitchen appliances released a new series of intelligent sets of products - 'Star Kitchen' series. Long-lasting suction steam hood, in line with the Chinese family habits of Chinese dishwashers, embedded products, integrated kitchen, 'Star Kitchen' sets of lines And so on, through this series of smart kitchen appliances, Midea kitchen provides consumers with high-end, smart, stylish and convenient kitchen life.
At the just-concluded 9th China High-end Home Appliance Trend and Hong Ding Awards Awards, the CXW-120-TJ9070-GRW range hood won the grand prize with its ultra-intelligent and user-friendly technology Hood category top award.It built in Guangdong, Sichuan, Fujian, Zhejiang, Hunan, Jiangsu and other six dishes recipes, and set out each dish heating curve, to achieve intelligent and healthy cooking, and 7.0-inch touch screen , Regardless of the chase or listen to songs can be synchronized with the cooking. More than winning the product, in addition to range hoods, the United States and more powerful kitchen appliances. Microwave ovens, dishwashers, hoods, stoves, and said the United States Kitchen King 's Big Four', of which microwave ovens, dishwashers have also formed a 'riding a ride' advantage.
Jiang Feng, director of China Household Electrical Appliances Association, said in an interview with the media that the new era has brought new opportunities to the Chinese home appliance industry. China has become a major home appliance power with global influence. China's home appliance enterprises have become the leading innovators and innovators in the global home appliance industry China's confidence and ability to become the world leader in home appliances. The rise of the new middle class will undoubtedly make the kitchen electrical industry into a 'quality era' and the rise of the United States, kitchen appliances undoubtedly set the example for the industry , Firmly grasp the 'high-end, intelligent, fashion' three key words, the era of beach-goers will be you!