One is the top three leading companies in the cold chain industry, and one is a new species in the new retail field. What kind of sparks will this collision hit? Under the new retail environment, how will traditional manufacturing enterprises reconstruct the entire industry under the internet thinking? Chain Link Star Group's partnership with Scarlett may provide a new channel of development for traditional manufacturing companies and new retailers in the new retail sector.
Recently, Star Group and the signing of the signing ceremony of the affluence of beasts were grandly held in Xuzhou. Yang Wenyong, chairman of Star Cold Chain, Zhang Yuhui, co-founder and senior vice president of the Company, attended the ceremony and signed the signing ceremony.
This reporter was informed that this time together, the Star Group and the first convenience will reach nearly a million refrigerator freezer strategic cooperation, while the two sides jointly build the 'Star power plant' will also be put into operation over the same period as both industry giants, both parties The second collaboration will cover 60% of the entire new retail freezer market and it is noteworthy that apart from the cooperation in the supply chain, both parties will comprehensively expand the industry resources, research and development of smart customized products and technical cooperation in refrigeration equipment, etc. Multi-dimensional all-round cooperation.
Star Group Pathfinder new retail
'New retail' is challenging for traditional manufacturing companies because it reconstructs the basic logic of commerce, and in the new marketplace, the well-established traditional manufacturing companies that want to maintain their lead in the industry must be proactive For, proactive exploration.
Star Group was born in 1988, 30 years focused on the refrigeration industry, is the industry's most influential star enterprise.Cold chain is the most concern in recent years, the strategic direction of development.But to carve up the big chain of cold chain, Which is not easy .This requires businesses not only have the professional accumulation of the cold chain industry, but also have in-depth insight into the new retail industry.In the rise of the mobile Internet, user needs, user spending habits of the past two years, Star Group such The traditional manufacturing industry is facing a 'new retail' strain of resilience. Today, a year after the new retail hurricane shattered, Star Group's increasingly diversified layout and determination to dig deeper into this fertile soil have emerged.
Star Group has come a long way from the commercial cold chain, and this strategic partnership with the new retail industry represented a significant step toward Starbucks' new retail chain ecosystem. This reporter was informed that the order of nearly one million freezers signed by Star Group and Ling Fanli is the largest single order in the instant-convenient new retail industry, equivalent to covering an average production capacity of four months in the head enterprises in the cold chain industry.
'Every new era, are the traditional way of business management, management efficiency and understanding of the user a new challenge.' Yang Wen-Yong told reporters that Star Group has for many years always uphold the basic ideas of industrial development and product innovation, the basic concept of synergy Since the concept of "new retail" was put forward at the end of last year, Star Group has strategically laid out the layout in terms of new manufacturing, new technology and new retail, while from the point of view of new retail, Star Group started from March this year , Has set up a dedicated research team and the background software system to complete the transformation and upgrading.After more than six months of precipitation, Star Group has basically covered the sweep code, fingerprint recognition, image recognition, RFID (Radio Frequency Identification ) And other new retail areas which will be involved in the study of technology.
The new retail business has changed the entire market business format, which affects the Star Cold Chain These new retail business formats to provide hardware solutions for manufacturing companies have to adapt to change trends, adjust the development of ideas.
In an interview, Yang Wen-yong told reporters that from the very beginning, Star Group was also very confused about what kind of business format the new retail business will eventually be. However, Star Group believes that the technical problems to be solved by the new retail hardware products are common , So its precipitation in the technology of overlay precipitation.And later, the Star Group, after the contact with the scarlet, the Star Group's "new retail" mentality will gradually clear up.
Strong combination in the new retail circuit Seek potential and win
It is reported that Star Group's 'Hand in Hand' is a high-tech retail company that reconstructs instant consumer experience for consumers. The founding team consists of former Rosen China vice president and former Alibaba Group vice president, Has a profound understanding of the composition of its launch of the 'unattended convenience' based on mobile Internet and LBS positioning technology to provide users with close-range, self-service consumption scenarios.Robert Lee the smallest granular real-time convenience format , Is considered to be white-collar commuters high-frequency just need + small customer price of the optimal solution to consumer demand.
AKPF was not established for a long time, but AKPF has raised nearly $ 500m in Angel Wheel and A1 rounds for the first six months of the establishment, firmly occupying the top spot for instant and convenient race circuits. As of mid-November, The number of people convenient shelves touch has exceeded 30,000, smart convenience store opened 10, covering dozens of super-first-line, first-tier and second-tier cities, reaching tens of millions of white-collar commuter users.
'I was awakened by the very young and active Internet startup who has been refreshing its user experience in the new retail business, and I was shocked by the push and the speed of execution.' Yang Wenyong told reporters that as the market becomes more and more subdivided, the user needs more and more personalized, more and more diversified scenarios, Star Group, a traditional manufacturing enterprises have the ability to adapt, adjust and solve the problem. More standardization of product design, modular, more flexible manufacturing system as a whole, are the Star Group, a large-scale manufacturing enterprises need to change the And the new retail business partners to facilitate the cooperation of the scarlet, is the Star Group to the beast Convenience 'learn' user experience and user needs how to mass-produce manufacturing enterprises efficiently.
As for the stimulation of the convenience of the animal, Yang Wenyong said that Star Group owns three major industrial bases in Xuzhou, Taizhou and Foshan, Guangdong. It has a production capacity of 20,000 units per day. There are 3,600 maintenance outlets and 50 distribution points in the country. Will also provide good technology and help for the company to promote the new retail industry in the future. "Star Group is now expanding its cooperation with Akutai in the cold chain segment through manufacturing upgrading and technological upgrading, In the new retail this track in the real situation and win-win situation.
As the new retail industry in the 'dark horse', Zhang Yuhui told reporters that the convenience of the pen, the refrigerator convenience in the selection of freezer equipment also went through some time of exploration, from the prototype to the market after about six months of testing, and the results , Regardless of product design, product quality, after-sale maintenance, Star Group is the fastest response, the shortest adjustment cycle, the most satisfying hardware equipment company.Although the domestic freezer giant Haier, Aucma we have approached, but eventually Chose to maintain a high quality and high number of cooperation with Star Group because of the vitality, passion and high execution strength of the Group, Star Group is also the fastest-reacting freezer manufacturer, can find the same speed together Partner is what we want. '
Looking to the future, Zhang Yuhui said he hopes to work together well in the new big retail market in the future when promoting strategic agreement next year, and will do some deep research together with Star Group in product customization and development, especially in smart technology and smart freezers.
'The changing Internet era requires continuous improvement of hardware, user experience and customer service, and both sides will have deeper cooperation in these areas in the future.' Yang Wenyong told reporters that the strategic cooperation between Xingxing Group and Lingfo is both a brand and Product-level cooperation is even more synergistic with the development of the commercial cold chain market in the future. In the future, Star Group will join hands with the company to create a new retail chain ecosystem.
'Star Group's cooperation with NZF is the first strategic collaboration between the leading cold chain enterprises and the new retail head companies, who no longer clash between traditional and new retail businesses, but work together to explore new and existing industries and implement new retail Which is an important milestone for both sides in the development and expansion of their respective fields and will become an important node in the development of both sides. Industry observers told reporters.