Manufacturing, sales and two-pronged approach, millet to ensure that India's business continued to grow

According to The Economic Times in Beijing on December 23 reported that millet said today that India is the company's largest overseas market, both from manufacturing and sales force, to maintain the continued growth of India's business.

Xiaomi has invested in manufacturing, sales and service infrastructure in India, said Raghu Reddy, head of online sales at Xiaomi's Indian division, "India is our largest overseas market and our center is to ensure that The business in India continues to grow, and we invested heavily in developing our business in India, entering the Indian market more than just selling our products. '

"We have the infrastructure in place to manufacture and sell / service, and now we have more than 650 service centers in 350 cities across India," said Reddy.

Source: Phoenix Technology

Xiaomi has announced plans to build India's third-largest manufacturing plant, which currently has two manufacturing plants in Sirihi, Andhra Pradesh. The third plant, jointly established by Xiaomi and Hipad Technology, specializes in rechargeable batteries, each Minutes can produce 7 rechargeable treasure.

Reddy said that in 2017, millet made great strides in expanding its offline sales channels in India. "In 2017, our offline strategy has two pillars. One is Xiaomi House, which sells millet products only. We are at India has set up 15 millet homes throughout the country and plans to establish more millet homes in areas including Chandigarh.

Reddy said the second pillar of Xiaomi's offline strategy is our so-called millet preferred partner, and we plan to sell mobile phones through them. "We now have over 1,500 Millet priority partners in 15 cities." He said millet It will also work with large retailers such as Chroma and Reliance Digital.

"More than 95% of the phones we sell are produced locally in India, and we have made mobile phones in India since 2015. In the third quarter of this year, millet was the No. 1 smart phone maker in India," said Reddy. , Online sales accounted for 95% of our mobile phone sales, offline channels less than 5% by the end of this year, online and offline ratio reached 80:20.

Speaking about the price of mobile phones, Reddy said, 'Our products cover all the price ranges from Rs 4,999 to Rs 36,000 and there are about 7 products in the market in India, we will not try to launch 50 or even 100 models of products, we 'S strategy is to focus on a handful of marketable models, the red rice Note 4 launched in January is the largest model in India and the second is red rice 4.