At least three years ago, people from different industries are discussing the saturation of the smartphone market. Even today, though various vendors have singled me off, the total market for smart phones has not shrunk. The dividend in the market is still huge. Fifth and sixth line of the domestic market, foreign smart phones are not fully heavy volume of the market, there are still plenty of room to explore.
The only change is that technological advances, upgrading of consumer, consumers continue to raise the standard of smart phones, the frequency of replacement of consumers faster and faster.
If the mobile Internet has changed people's daily lives, but also changed the business rules, if Apple reinvented the phone, Google provides the seeds and ideas for smart phones, then China's smart phone manufacturers, to some extent become smart phones The fastest-growing dandelion on Earth, created by China, every citizen of the Earth has a networked smart phone that connects everything in the world with Ireland.
Glory released in Shenzhen a full screen new machine glory 9 youth
Huawei has played two major roles. One is that Huawei, as the world's leading telecommunications service provider, provides network connectivity equipment and has formulated the 5G rules. The other is Huawei and its glory brands sold in China and around the world Hundreds of millions of handsets, which have reached the consumer market from an enterprise-class supplier when many handset brands have collapsed and are acquired, have laid a strong trump card.
In the meantime, with this status, Huawei Glory unveiled the HiLink program in 2015 that takes the mobile phone as the starting point, connecting the cloud with various types of smart hardware and home networking hubs. Over the past two years, Glory has combined more than 50 top home brands, including Smart Air More than 1,000 smart home appliances, such as purifiers, smart mirrors and sleep monitors, have greatly enriched the Glory Smart Home System, providing users with more choices and building more intelligent home scenes.
The Glory HiLink program has united over 50 top home brands
From January to October 2017, Glory once again topped the list of Internet handset sales. In November, glory sales were second only to those of Apple, up from two other well-known handset manufacturers in China, oppo and vivo.
Glory 9 youth version of color to provide seagull gray, charm sea blue,
Honor president Zhao Ming casually speaks on the glory 4th birthday of December 21, the first place is used to go beyond, the future in the distance, glory must learn to let go.
Have to say that such an argument is too loaded, but the equipment forced to force, glory and no pride, it is constantly beyond ourselves, to create one after another new milestone.
From the very beginning of the brand's creation, Glory put forward a slogan every year. The slogan of 2016 is "Do not Fear the Wind." That year, millet and other internet brands lost their initial popularity and glory had to be a stupid bird. After that, Tornado 'era decided to take off.
Zhao Ming pointedly pointed out that there is no 'shortcut' to success and that the product is the primary productive force. With the upgrading of the consumption of a new generation of consumers, the demand for high-quality products continues unabated. The implication is that glory does not change due to the success or failure of an opponent , Glory still insists on its own pace, impressing users through experience of high quality.
In 2017, the honor of drinking Mao Zedong's poems, put forward the slogan of "long-term look should be eye-length", showing a very high pattern, with an open mind, with a development vision, long-term plan to allocate resources to launch products, planning market .
Under the leadership of such slogans, Glory brand attracted a large number of pollen and consumer support, and many e-commerce, offline channels to reach a solid cooperation, only in the Double 11 Shopping Festival, glory in Jingdong, Tmall platform total sales 40.2 billion, won the double 11 Chinese mobile phone brand in 2017. In addition, glory also won the Jingdong single-day global mobile phone brand sales, sales double champion.
In foreign channels there, the performance of glory is also particularly dazzling, glory of mobile phones occupy Russia and Finland market share third; in 'Black Friday' promotion, in France, glory 9, glory 8, smooth play 6X are into the local mobile phone Top10 sales, in Germany and the United States, play 6X has become the best-selling smart phone.
Long-term style should look at, but also on behalf of the glory of business ideas can go global.Zhao Ming said Huawei has given enough support for glory, in the pursuit of large-scale stage no longer assess the rigid profit margin.Current glory overseas markets Accounting for 15% of the total investment in the next three years, while achieving rapid growth in the domestic market within the next three years and achieving a share of 50% at home and abroad. To this end, Glory will focus on the brand highlands and cover the populous nation to achieve breakthroughs in India, Turkey, Russia, Mexico and other countries .
Glory also released a global tide experience program will promote the global tide experience store, through immersive experience to attract young people around the world. On the 4th anniversary of glory, also announced the glory will come up 400 million yuan back to the user.
In the spokesperson system, the choice of glory also demonstrates the atmosphere and wisdom, Zhao Liying on behalf of the beautiful and talented, Hu Song on behalf of the high value of high IQ, Sun Yang on behalf of explosive power and speed, on behalf of the Chinese glory.
Glory was also released in Shenzhen on the occasion of the 4th birthday of December 4, the glory of December 21, just less than a month after glory was announced in Beijing on November 28th.
The slogan should be given a glimpse of the length and length of the scenery, glory through innovation, through surprise products, through a variety of cross-border activities, to narrow the distance with young people.
Glory 9 youth version slogan 'comprehensive, double photo, both positive and negative'