2017year 12month 20Day, Gome released its latest products -Gome U7, Which is the country's first full-screen mobile phone released, but also in the thousand-level price for the first time joined the fingerprint identification of mobile phones +face recognition +Iris recognition of the triple biological protection blessing.
And the United States communications CEO Mr. Shaxiang accepted an online interview with Zhongguancun after the conference ended and discussed with us the new products, current situation, future of the country, etc. In the interview, Sha Xiang talked about a lot of heavy-handed information, Both chatting products, but also talked about the brand, but also ridicule the future Gome want to become an Internet company Please read on the details of this interview.
About the time of entry
In recent years mobile phone industry has been shuffling stage, the first two years have a number of new entrants, or even the fall of the old brand.Now the mobile phone market is more and more concentrated.For the mobile phone market, is not the past blue ocean, or even For the new brand is still some serious.
Why choose to enter at this time? For this issue, Sha Xiang choose divided into two parts to answer: First of all, the past, the production of mobile phones is relatively easy, especially in the past, the era of the functional machine.But because of the current mobile phone functions more and more More and more complex, want to make photography, call, screen, power consumption and many other needs are to make users satisfied, for the average manufacturer is very difficult. Today, the threshold of the mobile phone industry is not only money, there are technical barriers, which is why more and more mobile phone manufacturers choose to withdraw from the cause.
Therefore, Sha Xiang said that in fact the mobile phone market opportunities have always existed.The pattern of the mobile phone industry has been changing, may only take 35 years, the overall pattern will have a major reshuffle. So for the admission time is not good or bad, the truth on the market is not broken or a word 'Absolute good product sold well. ' Only today's market demand is much higher than before.
On the advantages of the United States
Of course, the current fierce market competition in the smart phone is still a fact, and the challenges in the industry will not be reduced because you are new entrants to the difficulty.For GOME, how to ensure that you can successfully enter the mobile phone market and ensure that the future remains Active in the mobile phone market, Sha Xiang is also confident given the answer.
Shaxiang said Gome Communications is a new company, but the research and development team behind it has many years of experience in handset production and R & D, making The United States itself in the hardware, production, supply chain, etc. have no small advantage, coupled with GOME as a well-known offline stores, sales channels also dominate.
In the past year, Gome focuses on the software level development , Using hundreds of R & D team to self-development GOME OS System, in-depth understanding of user scenarios and behavior, in order to develop a more intimate user-friendly applications, to create 'Know me, but also understand me ' Smart phone.
About bloodlines and genes
As I have already said, Gome's current team was there 2014, 15Year for Lenovo, ZTE, Hisense, Haier, TCL Other brands have designed cell phones, then the United States now set up the communications, the original cooperation with these brands can bring what kind of experience and help, will not see the original Gome phone 'shadow ' Shaxiang said no.
Sha Xiang said that the current rapid development of the mobile phone market, cell phone design may be a year or two may be very different from the original. In the past, the hard work in the mobile phone industry has brought more experience for the system-level improvement: including quality management system, hardware manufacturing process, the advantages of the supply chain, etc. , This is the advantage of GOME communications, which is why the United States now will focus more on the software level, such as GOME OS The development and cooperation with other software vendors on the reasons for the exchange.
From the dialogue we can see that it seems that the current GOME will focus most of the attention on the mobile phone software, and he has no doubt about this issue. 'Yes, we even want to be an internet company, at least a company that uses the internet to do cellphone ' Of course, it is also crucial that hardware, as a carrier of a mobile phone, also ensures that the mobile phone gives the user an excellent experience.
About brand impressions and development
In fact, referring to the United States, we think of more or 'Gome ' , Shopping platform, etc. And no one knows that the original United States is also the manufacture of mobile phones.How to create a new brand image, the Gome brand to create out, Shaxiang also have their own opinions.
At present, Gome's biggest focus is still on the product , And strive to make the product more important than anything else.SHA Xiang is now flourishing Huawei for example, about six or seven years ago, Huawei is still more for an enterprise-class companies, and get involved in the mobile phone market is not how people are optimistic about, and these NAVY's development illustrates the fact that: 'As long as you do a good job of the product, the user does not care about you B2B still is B2C , Is to do the operator or base station. '
And Gome itself is also a business that China attaches great importance to the current United States and has invested huge resources to develop.After all, the role of mobile phones in the future is more and more important, whether as a closest to our smart terminal or the future trend of the Internet of Things Entrance. The future of the United States will focus on mobile phones to make more related products, expansion and strengthening of industrial layout.
About products and sales
This time the United States U7Price 1399Yuan Yuan, chose the relative price of relatively high price to cut into the mobile phone market, rather than choose a more high-end entry point .And 1000 to 2000 price segment choice, explained by Sha Xiang, this is a well thought out Price segment.
Sand Cheung said that the price segment is relatively easy to accept the new brand price segment -At this price, the brand loyalty of users is not so high, a good product is more likely to win the market. And based more on the United States to become a country 'software company ' Vision, More users is the United States more willing to see the situation At this price, the United States U7From the software, design sense, fluency, quality is very balanced in terms of a product, he also liked the phone itself, which is Shaxiang engaged in mobile phone production more than a decade quite satisfied with a product.
On the sales level, Sha Xiang said that in fact the current Gome Relatively more emphasis on the online market , But the overall sales, including 'New retail ' This concept, all reflect the current sales more of a systematic 'Sea and air ' Strategy.If the main line of attack alone or offline will have its limitations, it will be More attention 'Sea and air ' All-round development.
Throughout the interview, we can find Mr. Sha Xiang for the market Ye Hao, the product worth mentioning all have a very clear and accurate understanding, and has its own unique perspectives and opinions in the original communication with the United States we can understand It has always had the faith and ability to make first-line handset manufacturers across the country 'Ambition ' Although the United States in the mobile phone industry can only be considered 'New people ' , But the future of the United States can stir the mobile phone market this spring, the real cause enough to trigger the turmoil in the market response, let us wait and see.
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