No matter what kind of deconstruction effect the mobile Internet will play on the industry, no matter what kind of change will take place in the pattern of consumer demand, no matter what kind of situation the commercial distribution channel will show, there will be no change from time to time. That is, consumers' It is precisely because of the existence of such a core point, which has created a huge space for the birth of Leking air conditioner and its subsequent development.
After two years of domestic air conditioner market broke out, the overall size of the domestic market has been overturned an unprecedented height, the emergence of a large number of air-conditioning brand and consumer awareness of the product market to enhance, so that more and more channels and users Seiko manufacturing high-quality brand demand has been further improved.Lek Air is not so much to meet the general trend of air conditioning, not as good as this environment gave birth to a Beijing Jingjing air-conditioning industry and the quality of a new Seiko quality Brand.
Seiko manufacturing concept focused on quality
Le Jing Beijing Kyoritsu Industrial Co., Ltd. under the Le Jing air-conditioning is also incorporated in Guangdong, the company, that is, Guangdong Le Jing Refrigeration Equipment Co., Ltd., in addition to hang up, Guiji, and other familiar split type air conditioner, Le Beijing Air Conditioning Products also include mobile, duct machines, ceiling machines, etc., covering the speed and frequency conversion of various energy efficiency rating categories.
It is understood that the pursuit of precision manufacturing, focus on high-quality air-conditioned Le Beijing access to the domestic market positioning.Lee Beijing Air Conditioning Leader Wu Li-chih also revealed that Le Jing air-conditioning high-quality attributes and will not form a high price system, 'We still hope To cost-effective strategy to meet the practical needs of our customers and users. '
Changes in consumer demand to the air-conditioning business in product building put forward higher requirements, and Le Jing also gives Seiko manufacturing richer meaning.In addition to the quality has always been the same as the excellence, the more sophisticated manufacturing process , The application of new materials for environmental health and beauty, the aesthetic design conforming to the fashion of home and so on become the new interpretation of Le Jing air-conditioners under the new development environment of the industry.Leking aims to provide fine, precise, selected and accurate Products, delivered a sophisticated, sophisticated lifestyle.
Le Jing air-conditioning manufacturing concept of Seiko, China's air-conditioning industry for the quality of development into a new element, especially in the domestic market to accelerate the upgrading of products, high-end upgrades, product structure transformation of the moment, Seiko concept enriched the Chinese-made In addition, Le Beijing air-conditioning in the country has built an independent and complete technical research and development, product development, production supply, distribution channels and after-sales service system.
GMCC air-conditioning channels to achieve rapid development
In addition to the reasons for the times and the market environment, the birth of Leking air conditioners also has a direct factor. Before the GMCC air conditioners with a huge channel system and a solid market foundation in the domestic market, the development of Lejing air conditioner in the Chinese market was streamlined Access, after entering 2018, Le Beijing air conditioning in GMCC air conditioning existing channels will be GMCC air-conditioning to achieve a gradual replacement.
In the past four or five years, GMCC air-conditioning has been widely recognized by the channel business, consumer market has also accumulated a certain reputation.Therefore, Lok Air Conditioning in the country for the first time is not like other new brands from scratch, Le Jing, standing on the shoulders of GMCC air conditioners, has a mature and plump channel.
In addition to the vast domestic second and third tier markets, the online electricity supplier will also be the commercial platform for Le Jing air-conditioners to market the domestic market.According to Wu Li-chih said that Le Kyung air conditioning is now in contact with Jingdong, and soon Le Kyung You can meet with consumer users in Jingdong platform.Of course, there are Taobao and Suning Tesco, are also an important part of Le Jing Beijing air conditioning layout of the channel.
With high quality and cost advantages, GMCC air conditioners have accumulated a good reputation for both channel operators and users. On the one hand, these deposits have helped boost the channel of Le Jing air conditioner; on the other hand, And manufacturing positioning should be higher than GMCC air conditioning under the premise of Lok Air Conditioning on the GMCC air-conditioning switch to the channel and the user experience of cooperation and the use of experience will be more quality.
With a large investment in resources to achieve rapid infiltration of the brand
'Our channel mode Lecong air-conditioning is directly vertical sink from the factory to the offline terminal, shortening the flow of links between industrial and commercial enterprises' Wu also mentioned that the integration effect of this channel model directly One of the roles is to bring more resources to promote the brand.
It is reported that each Beijing Lok Air conditioner manufacturers, the factory will match the corresponding investment in a certain proportion of branding resources, Le Jing air-conditioning factory hope that these costs can be resources in the terminal stores, booths, promotional materials, etc. with sales-related In fact, Le Jing, which already has GMCC air-conditioning channels, is one of the direct issues facing the current is to allow more customers to be able to recognize Le Jing air-conditioning, so branding has become its One of the immediate needs.
At the same time, vigorously carry out the construction of the terminal image stores, is also an important work Leq Beijing air conditioning next year before the peak season.Wu Lizhi revealed in the business plan, 2018 there will be a large number of Le Le flagship store air conditioning terminal, the image shop Complete the construction.
The diversified and complex geo-cultural characteristics of the domestic market, the economic development level for the air-conditioning market has spawned a huge demand for space, and in recent years, the emergence of a large area of product replacement needs, but also for the high-quality Seiko brand to create a good atmosphere for the survival and development. Wu Lizhi said that in the next two to three years, Lok Air Conditioning will increase the sales scale to more than 500,000 units, and this is only the Le Jing air conditioner in the domestic market to achieve the great development of the first step, let us look forward to Le Jing can become New air conditioning brand in the country another dark horse.
