On December 20, a strategic collaboration between the two economies will stir the new retail industry.
On the same day, Pan Yu co-founder and senior vice president Zhang Yuhui and Star Cold Chain Chairman Yang Wenyong, Star Appliance Co., Ltd. in Jiangsu signed a strategic cooperation agreement to reach nearly 1 million orders for cooperation between the two sides jointly build the 'Star Power plant 'Put into use over the same period.One is a leading instant consumer convenience platform, one is the representative of the freezer sub-field of household electrical appliance business, behind the big single cooperation, unoccupied convenience outlet rack joint landing.
Strategic cooperation agreement signed
Millions of single-handedly decided to go hand in hand with like-minded
Unmanned convenience store shelves as an innovative format for the new retail seems to be the hottest. "2017 China unmanned shelf market outlook report" estimates that only four cities north to Guangzhou-Shenzhen unmanned shelves size reached 6 billion yuan .
One of the most watched head companies in this wave of turmoil was the convenience of the company, which has raised nearly $ 500 million in Angel and A1 rounds since its establishment in the first half of the year. As of mid-November, The number of convenience contact has exceeded 30000, the smart convenience store opened 10, covering dozens of super-first-line, first-tier, second-tier cities, reaching tens of millions of white-collar commuter users.
At present, more and more players come into the market, no one shelves market has entered the stage of staking their names, the stage of the competition overwhelming. 'Next year we want to greatly expand the market based on absolute superiority.' Zhang Yuhui said. Convenience After several comparative studies, the choice of important 'new retail' supplier partners is exactly where the stars are in the forefront of this niche segment.
Star • Star power plant production lines
Since its inception in 1988, Star has 30 years of professional refrigeration, currently in the domestic refrigerator with the production capacity and sales of second to none.With the rise of mobile Internet in recent years, the stars as the center of refrigeration, industrial extension, the construction of the stars characteristics Wisdom cold chain ecosystem.
It is reported that in September this year, for the more than 50 people in the convenience of the company for more than 50 companies, such as fruit and beverage personalized scene in the north and Guangzhou and Shenzhen and other over-the-top line, first-tier cities unattended freezer, the scale of tens of thousands of this agile and Star Group reached a strategy Cooperation is based on the previous cooperation based on the nearly one million units of large freezers cooperation.Such large-scale orders, this is undoubtedly the most eye-catching Star co-star highlight, but this time Internet rookie and traditional manufacturing enterprises Cross-border work together, has a more profound connotation - to promote the rapid development of the new retail industry.
'Not only is a business cooperation and cooperation in the supply chain, the stars currently have three industrial bases in Xuzhou, Taizhou and Foshan in Guangdong, 3650 maintenance outlets in each county in the country, and distribution of 50 sub-warehouses throughout the country. The future development of the industry, will undoubtedly provide very high quality of basic support and help. "When Yang Wen-yong talked about this, Zhang Yuhui responded immediately, 'This is our most important point of agility.'
User-based cultivation of internal strength build moat
Strong logistics capabilities, operational capabilities, product research and development capabilities ... ... unmanned convenience store may be 'tickets' cheaper, but to form a real moat, the test of multi-dimensional enterprise internal strength, of which the product itself unattended freezer It is a crucial element.
Most of the freezer volume SKU is how much? Whether the area is smaller? The payment method is scan code, brush face? Scan code recognition rate is fast enough ... ... After all, unattended freezer placed area is a superb line of land, Urban office area, the face of consumer groups, the pressure is greater, the late young lazy cancer white-collar workers, which requires freezer itself quality is excellent enough to recognize the payment fast enough. In these aspects related to user experience, the technical teams on both sides have conducted effective docking and obtained the optimal solution in user experience, cost and efficiency.
Star Cold Chain is a custom-made freezer for Rinpoche
To 'fast and good' as the key word, the company has already developed its own X · Tools intelligent supply chain system, using intelligent solutions for various business needs such as dynamic pricing and automated inventory. In response to rapidly changing consumer needs , Rambler effort to create a big data selection platform, through the algorithm to achieve 'thousands of noodles' product features.In addition, the scarlet convenience is also on the Internet, science and technology to the latest cutting-edge technology, intelligent hardware exploration, which are Help the bee to facilitate the formation of a higher technical barriers.
On the other hand, after Ma raised a new retail sales in October last year, the stars paid attention to the new retail sales and carried out forward-looking technical layout. In March this year, Star formed a new retail technology research department and invested nearly 30 million R & D expenses. At present, the stars have basically possessed the basic common technologies that have been or will be involved in the new retail businesses such as scanning code, fingerprint identification, RFID technology and gravity sensing.
The introduction of new products, the back is also an overall upgrade of manufacturing.Yang Wenyong said, 'more and more personalized users, the scene is more diversified, these are the manufacturing products of our traditional manufacturing industries, then, are an adjustment. How to be more standardized, modular, how to make the production system more flexible, are large-scale manufacturing enterprises need to change part of it. "It is revealed that the stars Taizhou, Xuzhou, two major production bases are in the millions of large single production line transformation, Equipment modification, background software system upgrade funding is expected to reach 200 million yuan.
Leveraging the new retail, far from alone can be achieved.Therefore, in recent years the combination of strength, the actual situation, the traditional manufacturing enterprises and Internet startups sparking sparks and so on are commonplace. Chain, as the head of their respective industries to reach a single large single cooperation in the field to facilitate unmanned convenience shelves, layout and digging new retail is a very representative case, the two sides in the next year and even more far-reaching cooperation is particularly worth the wait and see .
